DIGITAL PROJECT DEVELOPMENT - 2024/5

Module Overview

 Students put theory into practice for digital skills by working in a group project with designated companies around a business challenge.  The business challenge relates to key skills in the Digital Economy such as digital marketing.

In the module, students develop an understanding of key topics related to the theory before applying the key skills.  We bring in outside speakers from industry to create an authentic learning experience.  For the project, students  have two points of assessment to support the learning.

Students develop other business skills such as problem-solving, project management, collaboration and resilience which they participate in the project.  This supports programme objectives to develop an understanding of theory and practice related to Digital Economy as well as to develop skills relevant for Entrepreneurship. 

Module provider

Surrey Business School

Module Leader

SEARS Jim (SBS)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 7

Module cap (Maximum number of students): 35

Module Availability

Semester 2

Prerequisites / Co-requisites

None

Module content

Indicative content includes the following:

• Digital skills- apply theory in practice;


• Entrepreneurship- learning by doing where theory is applied in a business context;


• Project management- group assignment where students work in teams on business challenge;


• Data storytelling- students evaluate data analytics related to decision-making;


• Stakeholder management- interaction with external stakeholders which is part of assessment.

Assessment pattern

Alternative Assessment

• The Stakeholder Presentation will be prepared as an individual presentation
• The Final Report will be prepared as an individual assignment

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate their understanding of key digital skills and then to apply them in a business context.

Thus, the summative assessment for this module consists of:

• Stakeholder Presentation (addresses learning outcomes 1,2, and 4)


• Final Report (addresses learning outcomes 3, 4, 5)

Formative assessment

Students will receive individual and group feedback during the module from teaching staff as well as external stakeholder which they are expected to use to improve their work in subsequent assignment;

Feedback

Students will receive feedback verbally in lecture or seminar while they will also receive written feedback for an assignment which can be used to inform further summative assessments.

Module aims

• To equip students with a critical understanding of how the Digital Economy affects different business activities
• To provide practical experience for students to develop digital skills
• To develop a better understanding of business practices through an active connection with businesses and the local community;

Learning outcomes

Methods of Teaching / Learning

The learning and teaching strategy is designed to: Combine lectures, group discussion and workshop activities, including guest speakers. In addition to literature and research studies, the module will make use of online resources. The learning and teaching methods include: Lectures, seminars, class discussions and debates. Group project and activities; Multimedia resources e.g. audio podcasts (used both in class and as part of guided study/class preparation) SurreyLearn VLE (used to support learning and teaching and communication with students) Support materials Reading and class preparation via directed learning and independent study Individual work Group discussions Designated external resources to support skill development where deemed appropriate; In addition, those on the module teaching team are accessible throughout the semester to address and clarify questions. Office hours will be provided. Feedback given will be oral and/or written on an individual basis and summative.

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

https://readinglists.surrey.ac.uk
Upon accessing the reading list, please search for the module using the module code: MANM468

Other information

The module supports development of 5 pillars for learning as follows:

Employability – students develop key digital and business skills which they can apply in a range of different business contexts.  This is assessed in the Final Report assessment.

Digital Capabilities – students develop an understanding and awareness of key digital skills which they apply in a business context; this is assessed in both group assessments.

Resourcefulness and Resilience – students work in groups on a project where they are expected to respond to challenges to find solutions which require creativity and an ability to adapt based on the business context.  This is assessed in both of the group assignments.

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2024/5 academic year.