Module code: MANM548

Module Overview

This module explores extant knowledge in entrepreneurship and, creativity in the digital economy from a theoretical and practice viewpoint.  Therefore, participants get that all-important practice-meets-theory pedagogy. Starting off with entrepreneurship and creativity, students will learn the fundamentals of the discipline and then progress to the digital economy focusing in on key aspects. Using an entrepreneurial approach to problem solving, the module provides research-led insights into latest developments, current issues, problems and up-to-date trends in entrepreneurship and creativity to excel in the digital economy.

Module provider

Surrey Business School

Module Leader


Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 7

Module cap (Maximum number of students): N/A

Overall student workload

Independent Learning Hours: 105

Lecture Hours: 8

Seminar Hours: 22

Guided Learning: 7

Captured Content: 8

Module Availability

Semester 2

Prerequisites / Co-requisites


Module content

The indicative content of the module includes: 

Entrepreneurship and creativity

  • Entrepreneurship 101.

  • Entrepreneurial tools.

  • Entrepreneurial thinking - ideation – creativity - opportunity recognition.

  • Managing the self.

  • The entrepreneurial eco-system.

  • Global perspectives.


Digital entrepreneurship

  • Digital 101.

  • Digital platforms and business models in the digital economy.

  • Digital platform ecosystems.

  • Governance, data and ethics in the digital ecosystem.

  • Application of digital technologies to entrepreneurship, e.g. Artificial Intelligence.

Assessment pattern

Assessment type Unit of assessment Weighting
Coursework Group Assessment 40
Coursework Individual Assessment 60

Alternative Assessment

The group presentation will be completed as an Individual presentation.

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate their mastery of the learning outcomes.

Thus, the summative assessment for this module consists of:

  • A group assessment

  • An individual assessment

Formative assessment

Students will undertake practice tasks during the module that support completion of the summative assessments.

Formative feedback will be provided throughout these tasks and additionally during assessment-focused sessions during the module. Students will receive the following feedback for each piece of summative assessment: An individual grade, a breakdown of marks achieved via a marking rubric, Individual focused feedback comments. An overall cohort analysis of the summative assessment performance including areas of strength and opportunities for future development

Module aims

  • Explore theoretical concepts in entrepreneurship, creativity and digital economy.
  • Explore the application of theoretical concepts in work based practice.
  • Propose innovative and creative solutions for business.

Learning outcomes

Attributes Developed
001 Evaluate entrepreneurship, creativity and digital theoretical concepts. KC
002 Evaluate entrepreneurship, creativity and digital practice-based concepts. KC
003 Analyse the importance of business model design and platform ecosystems. KCPT
004 Demonstrate effective professional presentation skills relevant to the audience. PT
005 Apply entrepreneurship concepts, creativity and digital technologies to a business problem. KCPT

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Methods of Teaching / Learning

The learning and teaching strategy is designed to combine theoretical and practical application of a range of entrepreneurship, creativity, digital theories and approaches. Students are expected to undertake substantial independent study to further build on the classroom and online content.  Learning and teaching follow a student-focused combination of activities including:

  • short lectures

  • seminars

  • classroom-based tasks and case studies

  • presentations

  • online guided learning activities.

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

Upon accessing the reading list, please search for the module using the module code: MANM548

Other information

Employability: This module enables the student to identify the different entrepreneurial pathways within management-related roles, thus boosting their employability prospects and understanding the entrepreneurial/intrapreneurial culture with organisations.

Global and cultural capabilities: The programme and module have a strong cohort from around the world. Students will be integrating through the module and engaging with one another.

Digital capabilities: Students will use an array of tools which are digitised. Thus, students will become competent at using tools and platforms.

Resourcefulness and resilience: Students will develop their resourcefulness (independent critical thinking) and resilience within this module. Undertaking assessments, students will be supported by formative feedback and coached (by a practitioner[s]) through challenging areas to supports their growth in resourcefulness and resilience. Therefore, they will be better prepared for management roles in industry.

Sustainability: Issues surrounding sustainability of entrepreneurial action and the impact of these activities will be covered in the module. Taking this understanding into industry sets the scene for better equipped students in management roles.

Programmes this module appears in

Programme Semester Classification Qualifying conditions
Management MSc 2 Optional A weighted aggregate mark of 50% is required to pass the module

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2025/6 academic year.