Strategic Marketing (Online) MSc - 2025/6
Awarding body
University of Surrey
Teaching institute
University of Surrey
Framework
FHEQ Levels 6 and 7
Final award and programme/pathway title
MSc Strategic Marketing (Online) (Distance Learning)
Subsidiary award(s)
| Award | Title |
|---|---|
| PGDip | Strategic Marketing (Online) |
| PGCert | Strategic Marketing (Online) |
Professional recognition
Chartered Institute of Marketing (CIM)
Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Modes of study
| Route code | Credits and ECTS Credits | |
| Part-time | PKA61164 | 180 credits and 90 ECTS credits |
QAA Subject benchmark statement (if applicable)
Other internal and / or external reference points
N/A
Faculty and Department / School
Surrey Online - SOL - Surrey Business School
Programme Leader
LI Yanning (Hosp & Tour)
Date of production/revision of spec
18/12/2024
Educational aims of the programme
- To provide an appreciation of the value of strategic marketing in modern organisations.
- To provide the opportunity to gain an advanced knowledge and understanding of contemporary marketing principles, techniques, digital marketing and marketing analytics skills.
- To develop strategic and digital marketing skills that are relevant to the needs of existing and future managers, executives, and other professionals in strategic marketing management, and which are necessary to be effective in todays' challenging and fluid business environment.
- To enable students to develop abilities in social media marketing and digital marketing communications, strategy, complexity thinking, market research and generate innovative, creative, and sustainable business solutions.
- To develop students as independent and reflective learners, able to continue their learning once in their chosen profession.
Programme learning outcomes
| Attributes Developed | Awards | Ref. | |
| Demonstrate an in-depth knowledge of the development, issues and influences relevant to strategic marketing management. | KC | ||
| Critically and independently evaluate approaches, techniques, applications, and research outcomes relevant to strategic marketing and appraise human relationships through the development of professional and inter-personal skills. | CPT | ||
| Integrate and analyse theoretical and applied knowledge of the practice of marketing to understand complex marketing situations and make informed decisions. | KCT | ||
| which will allow students to become effective decision makers and problem solvers in todays¿ challenging and fast-moving marketing world. | CPT | ||
| Critically evaluate and reflect on ethical, social and sustainability issues likely to arise in the conduct of marketing practice in diverse cultural contexts and formulate ethical and sustainable solutions. | CPT |
Attributes Developed
C - Cognitive/analytical
K - Subject knowledge
T - Transferable skills
P - Professional/Practical skills
Programme structure
Part-time
This Master's Degree programme is studied part-time over two academic years, consisting of 180 credits at FHEQ level 7. All modules are semester based and worth 15 credits with the exception of project, practice based and dissertation modules.
Possible exit awards include:
- Postgraduate Diploma (120 credits)
- Postgraduate Certificate (60 credits)
Programme Adjustments (if applicable)
N/A
Modules
Year 1 (part-time) - FHEQ Level 7
Module Selection for Year 1 (part-time) - FHEQ Level 7
The diet represents the modules which will be undertaken throughout the whole course. However, delivery of the module e.g., which order they will be undertaken will be specific depending on which entry point you join. This can be confirmed by contacting your programme lead.
Year 2 (part-time) - FHEQ Level 7
Module Selection for Year 2 (part-time) - FHEQ Level 7
The diet represents the modules which will be undertaken throughout the whole course. However, delivery of the module e.g., which order they will be undertaken will be specific depending on which entry point you join. This can be confirmed by contacting your programme lead.
Opportunities for placements / work related learning / collaborative activity
| Associate Tutor(s) / Guest Speakers / Visiting Academics | Y | |
| Professional Training Year (PTY) | N | |
| Placement(s) (study or work that are not part of PTY) | N | |
| Clinical Placement(s) (that are not part of the PTY scheme) | N | |
| Study exchange (Level 5) | N | |
| Dual degree | N |
Other information
Surrey Business School is committed to developing graduates with strengths in Employability, Digital Capabilities, Global and Cultural Capabilities, Sustainability, and Resourcefulness and Resilience. This programme is designed to allow students to develop knowledge, skills, and capabilities in the following areas:
Employability: The programme aims to develop life-long learning capabilities, skills, and marketing knowledge such as critical thinking, research, communications and digital marketing skills, that would contribute toward success in strategic and digital marketing career. In addition to activities and assessments designed to enhance students¿ employability in a competitive market, the programme offers a module relating to complexity thinking that aims to provide opportunities to develop professionals who understand and cope with an increasing fluid, and innovative business and marketing world. Guest speakers are also invited by the majority of the programme¿s modules and this practice aims not only to allow students to reflect on what they learn but to also to enhance their professional network. This programme is fully accredited by the CIM - an accredited degree recognised by employers.
Global and cultural capabilities: Staff and students on this programme come from diverse and culturally rich backgrounds. Assessment elements, activities embedded in the delivery of the programme and delivered content of some modules, require students to work together, solve problems, and creatively reflect on and tackle marketing challenges. To this end, students broaden their own world view, perspectives, and interpretations by interacting in a culturally varied environment.
Digital capabilities: Throughout the programme, students learn to navigate and use the Virtual Learning Environment such as Canvaa, Zoom, and MS Teams. Students will also learn to use other digital resources (such as Qualtrics and social media metrics) to aid their learning and undertake research. Some assessment components and/or taught modules also require different ICT skills (e.g., data and media literacies and digital communication), which are also integral to academic and professional development.
Resourcefulness and resilience: This MSc programme is designed to enhance students¿ continual professional development. The programme encourages collaborative learning and peer support. Students will develop attributes such as confidence, adaptability, problem solving and decision-making abilities, through interacting in groups, engaging with their group members, and compiling marketing assignment/reports. The effectiveness of the Resourcefulness and Resilience will be inherent in different assessments in the Programme.
Sustainability: One of the key aims of the programme is to advance students¿ understanding and awareness of aspects of sustainability and ethical marketing practice and decision-making. Sustainable and ethical principles inform different modules of the programme, in addition to a dedicated module on responsible management.
Quality assurance
The Regulations and Codes of Practice for taught programmes can be found at:
Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2025/6 academic year.