Digital Marketing (Online) MSc - 2025/6

Other information

Employability: Digital marketing skills are in high demand across the world and the scope of what is/can be done in this space is constantly evolving. The programme is closely aligned with industry expectations of specific skills needed to work in any organisation with a digital presence. Thus, overall graduate employability is wider as graduates are not limited to one industry but can apply their digital skills across various industries. Each student is supported to develop a unique set of individual, interpersonal and professional skills, which are relevant to their discipline and career/entrepreneurial ventures.

Global and cultural capabilities: Students are taught about the implicit and explicit differences between cultures/consumers, and the implications of these on business strategy and operations. The programme hosts students from across the world, who interact both in (e.g. group work, seminars) and out of the classroom, with the aim of fostering informed and positive intercultural experiences and practice. Additionally, the very nature of Digital marketing transcends border and to an extent cultural limitation, and opens up the world from one's central location. The programme also equips graduates with capabilities and skills that contribute to a 'Digital nomad' lifestyle should they choose one.

Sustainability: It can be said that the very nature of Digital Marketing as a discipline may contribute to dematerialization and consequently lowering carbon footprints. Overall, sustainability is factored into the content across the modules on the programme.

Digital capabilities: Digital capabilities are at the heart of this programme. In various modules students develop capabilities across programming languages and digital marketing related software/tools related to web analytics, user experience, social media and management and data visualisation. The programme also aims to produce graduates who are digitally capable of functioning in a collaborative setting using various digital platforms.

Resourcefulness and Resilience: Across modules, students are called upon to exhibit resourcefulness and resilience, both of which are factored into assessment, lecture and seminar design. Digital marketing opens up a very exciting world where creativity and proactivity (on top of digital capabilities), contribute to the level one excels to in this industry. By the end of the programme, students will have gained insight into their own creative, learning, team management/work process and styles. In support of this, student wellbeing is greatly encouraged and supported through various channels at the University (e.g. via dedicated personal tutors and wellbeing services).