International Marketing MSc - 2026/7
Awarding body
University of Surrey
Teaching institute
University of Surrey
Framework
FHEQ Level 7
Final award and programme/pathway title
MSc International Marketing
Subsidiary award(s)
| Award | Title |
|---|---|
| PGDip | International Marketing |
| PGCert | International Marketing |
Professional recognition
Association to Advance Collegiate Schools of Business (AACSB)
Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Chartered Institute of Marketing (CIM)
Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Modes of study
| Route code | Credits and ECTS Credits | |
| Full-time | PKA61127 | 180 credits and 90 ECTS credits |
| Part-time | TEMPLATE | 180 credits and 90 ECTS credits |
QAA Subject benchmark statement (if applicable)
Other internal and / or external reference points
N/A
Faculty and Department / School
Faculty of Arts, Business and Social Sciences - Surrey Business School
Programme Leader
ABBOUD Liliane (SBS)
Date of production/revision of spec
24/04/2026
Educational aims of the programme
- To develop generic international marketing skills necessary to be effective in today's challenging global marketing environment, in addition to subject-specific knowledge.
- To provide a high quality, vocational education which is intellectually rigorous and up to date, as well as relevant to the needs of existing and future managers, executives and other professionals in international marketing management.
- To provide a business management orientation related to international marketing management and draw upon a range of cognate areas of study to explain and analyse this business function.
- To inform the teaching practice, the programme is international in scope and coverage, and lecturers draw upon the most recent research.
- To develop students as independent and reflective learners, able to continue their learning once in their chosen profession.
Programme learning outcomes
| Attributes Developed | Awards | Ref. | |
| A systematic, in-depth understanding of the development, issues and influences relevant to international marketing management. | K | PGCert, PGDip, MSc | |
| A high-level theoretical and applied knowledge of international marketing including the suitability of GenAI solutions for different business problems, considering organisational global contexts. | KC | PGCert, PGDip, MSc | |
| An ability to independently and critically evaluate approaches and techniques relevant to international marketing management. | KCT | PGDip, MSc | |
| An ability to conduct research or consultancy and produce high-quality outputs: this includes the ability to select, define and focus upon a global marketing phenomenon; to develop and apply relevant and sound methodologies; to analyse the issue; to develop recommendations and logical conclusions; to be aware of the limitations of the work. | PT | MSc | |
| A range of generic skills relevant to the needs of existing and future managers, executives, and professionals, irrespective of their sector of operation. These will include analysis and synthesis, problem-solving, oral and written communication, computing/IT literacy, critical reasoning, data analysis, organisation and planning, problem solving, independent and group working and research. | PT | PGDip, MSc |
Attributes Developed
C - Cognitive/analytical
K - Subject knowledge
T - Transferable skills
P - Professional/Practical skills
Programme structure
Full-time
This Master's Degree programme is studied full-time over one academic year, consisting of 180 credits at FHEQ level 7. All modules are semester based and worth 15 credits with the exception of project, practice based and dissertation modules.
Possible exit awards include:
- Postgraduate Diploma (120 credits)
- Postgraduate Certificate (60 credits)
Part-time
This Master's Degree programme is studied part-time over two academic years, consisting of 180 credits at FHEQ level 7. All modules are semester based and worth 15 credits with the exception of project, practice based and dissertation modules.
Possible exit awards include:
- Postgraduate Diploma (120 credits)
- Postgraduate Certificate (60 credits)
Programme Adjustments (if applicable)
N/A
Modules
Year 1 (full-time) - FHEQ Level 7
Module Selection for Year 1 (full-time) - FHEQ Level 7
SEPTEMBER START:
First semester (semester 1 according to the academic calendar) you will need to study the following four compulsory modules (15 credits each):
MANM009 - INTERNATIONAL BUSINESS MANAGEMENT
MANM544 - SUSTAINABILITY MARKETING
MANM011 - INTERNATIONAL MARKETING MANAGEMENT
MANM543 - MARKETING RESEARCH
Second semester (semester 2 according to the academic calendar) you will study the following two compulsory modules (15 credits each):
MANM139 - INTERNATIONAL RETAILING
MANM546 - PERSPECTIVES ON CONSUMER BEHAVIOUR
And you will need to choose two of the following optional modules (15 credits each):
MANM018 - INTEGRATED AND DIGITAL MARKETING COMMUNICATIONS
MANM013 - INTERNATIONAL TRADE
MANM444 - SUSTAINABILITY AND SOCIAL INNOVATION PROJECT
You have the option to choose either an applied marketing consultancy project or a research-based dissertation, which run year-long (60 credits each):
MANM617 - APPLIED MARKETING CONSULTANCY
MANM542 - DISSERTATION IN MARKETING
FEBRUARY START - Module Selection For Year 1 (Full-Time) - FHEQ Level 7
First semester (semester 2 according to the academic calendar) you will study these two compulsory modules (15 credits each):
MANM139 - INTERNATIONAL RETAILING
MANM546 - PERSPECTIVES ON CONSUMER BEHAVIOUR
And you will need to choose two of the following optional modules (15 credits each):
MANM018 - INTEGRATED AND DIGITAL MARKETING COMMUNICATIONS
MANM013 - INTERNATIONAL TRADE
MANM444 - SUSTAINABILITY AND SOCIAL INNOVATION PROJECT
Summer period you will study the following condensed module (15 credits):
MANM543 - MARKETING RESEARCH
You have the option to choose either an applied marketing consultancy project or a research-based dissertation, which run year-long (60 credits each):
MANM617- APPLIED MARKETING CONSULTANCY
MANM542 - DISSERTATION IN MARKETING
Second semester (semester 1 according to the academic calendar) you will need to study the following three compulsory modules (15 credits each):
MANM009 - INTERNATIONAL BUSINESS MANAGEMENT
MANM544 - SUSTAINABILITY MARKETING
MANM011 - INTERNATIONAL MARKETING MANAGEMENT
For key dates and semester lengths including the summer period visit: Key Dates
Year 1 (part-time) - FHEQ Level 7
| Module code | Module title | Status | Credits | Semester |
|---|---|---|---|---|
| MANM544 | SUSTAINABILITY MARKETING | Compulsory | 15 | 1 |
| MANM011 | INTERNATIONAL MARKETING MANAGEMENT | Compulsory | 15 | 1 |
| MANM546 | PERSPECTIVES ON CONSUMER BEHAVIOUR | Compulsory | 15 | 2 |
| MANM139 | INTERNATIONAL RETAILING | Compulsory | 15 | 2 |
Module Selection for Year 1 (part-time) - FHEQ Level 7
SEPTEMBER START
YEAR 1
First semester (semester 1 according to the academic calendar) you will study these compulsory modules (15 credits):
MANM544 - SUSTAINABILITY MARKETING
MANM011 - INTERNATIONAL MARKETING MANAGEMENT
Second semester (semester 2 according to the academic calendar) you will study two compulsory modules (15 credits each):
MANM139 - INTERNATIONAL RETAILING
MANM546 - PERSPECTIVES ON CONSUMER BEHAVIOUR
Year 2 (part-time) - FHEQ Level 7
Module Selection for Year 2 (part-time) - FHEQ Level 7
SEPTEMBER START
YEAR 2
First semester (according to the academic calendar) you will study two compulsory modules (15 credits each):
MANM009 - INTERNATIONAL BUSINESS MANAGEMENT
MANM543 - MARKETING RESEARCH
Second semester (semester 2 according to the academic calendar) you will need to choose two of the following optional modules (15 credits each):
MANM018 - INTEGRATED AND DIGITAL MARKETING COMMUNICATIONS
MANM013 - INTERNATIONAL TRADE
MANM444 - SUSTAINABILITY AND SOCIAL INNOVATION PROJECT
You have the option to choose either an applied marketing consultancy project or a research-based dissertation, which run year-long (60 credits each):
MANM617- APPLIED MARKETING CONSULTANCY
MANM542 - DISSERTATION IN MARKETING
Opportunities for placements / work related learning / collaborative activity
| Associate Tutor(s) / Guest Speakers / Visiting Academics | Y | |
| Professional Training Year (PTY) | N | |
| Placement(s) (study or work that are not part of PTY) | N | |
| Clinical Placement(s) (that are not part of the PTY scheme) | N | |
| Study exchange (Level 5) | N | |
| Dual degree | N |
Other information
Employability: International marketing provides opportunities for businesses to grow globally and develop strategies for products and services in global markets. Students learn several transferable skills which enhance their employability prospects. Students are trained in marketing research which can be applied to various international marketing issues. A practice-based learning and teaching approach is carried out as guest speakers and industry experts are invited regularly to equip students with hands-on application of practical concepts.
Global and cultural capabilities: International marketing improves a company's profitability by reaching out to a wider customer base. This programme provides students with the knowledge of international marketing theories and their application to real cases in a fast-changing global marketing environment. This is carried out through modules with a global focus. Further, students are provided with opportunities to critically discuss international marketing strategies in various cultures, thus providing them with a wider global experience. In doing so, they develop a nuanced perspective on key global challenges by considering diverse stakeholder interests.
Digital capabilities: This programme provides students with the necessary digital capabilities (including GenAI tools) required in the international marketing workplace. Students will learn to use digital resources (such as Qualtrics) to aid their learning and undertake research. Some assessment components and/or taught modules also require different ICT skills (e.g., data and media literacies and digital communication), which are also integral to academic and professional development.
Resourcefulness and Resilience: This programme provides students with opportunities to become resourceful and resilient as they work in teams to develop skills such as flexibility, commitment, and empathy towards others, while at the same time working towards achieving the learning outcomes of the task. Through compulsory and optional modules, they gain an in-depth understanding of the various international marketing concepts. The assessments help them develop problem solving and critical thinking skills by undertaking critical analysis of international marketing concepts and strategies. This also helps them engage with wider scholarship and synthesize arguments.
Sustainability: In today's world where resources are limited, it is important that we understand the impact we have on our environment and society. In this programme, module sessions are developed to encourage students to think and critically evaluate brands' various corporate social responsibility strategies and their impact on society.
Quality assurance
The Regulations and Codes of Practice for taught programmes can be found at:
Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2026/7 academic year.