INTERNATIONAL BUSINESS STRATEGY - 2027/8

Module Overview

This module delivers an applied perspective on international business strategy, providing students with the necessary knowledge to comprehend the principles of International Business Strategy and its practical application to Emerging Markets. Participants will gain insight into groups such as BRICS, E7, MINT, Next Eleven (N-11), and frontier markets. 

The curriculum offers a comprehensive framework for analysing international business strategy as an interdisciplinary endeavor within the context of global and competitive markets, thereby informing corporate decision-making. It explores the distinctions between corporate structures in Emerging Markets and those in developed economies, emphasising that successful implementation of international strategies often requires tailored approaches.

Students will examine the process by which companies from Emerging Markets expand internationally, investigating both their success and failures. Furthermore, the module addresses contemporary issues relevant to international business strategy, including change management, technology strategy, sustainability initiatives, and Non-Market Strategy. The module is structured around three principal themes: 

1. Define international business strategy.
2. Examining the international business strategy as applied to Emerging Markets.
3. Explore how international business strategies are developed and implemented during periods of global and internal challenges.

Through theoretical and practical exploration, students will understand how business strategy can be formulated in response to environmental and internal factors.

Module provider

Surrey Business School

Module Leader

GUMETA CHAVEZ Humberto (SII DUFE)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 6

Module cap (Maximum number of students): N/A

Module Availability

Semester 1

Prerequisites / Co-requisites

None

Module content

The module addresses current and future issues in international business the following are examples of indicative content:-

1. Theories and frameworks for International business strategy
2. Anomalies of Emerging Markets and there life cycle
3. BRICS
4. E-7
5. MINT
6. Next 11 and frontier markets
7. Non-Market strategy
8. Technology(AI) Strategy
9. Sustainability and resource management 
10. Change management
11. Business Interruption and risk management
12. Cultural alignment
13. Regulation across boundaries

Assessment pattern

Alternative Assessment

N/A

Assessment Strategy

The assessment strategy is designed to: facilitate students demonstrating an understanding of international business strategy and is application in developed and Emerging Markets. 

Summative assessments

These assessments contribute to your overall module grade. 

1. Course work : Individual recorded presentation 50% (Learning objectives 1,2.3)

2. Closed book exam (120 min) on the international business strategy of a company 50% ( Learning objectives 3,4,5)

An understanding of the first 6 weeks will be required for assessment 1. An understanding of all  the topics will be required for assessment 2.  

Formative assessments

Course work: Students will get the opportunity to receive feedback in seminars on each of the topics covered prior to the summative assessment. 

Exam: Students will get a revision seminar with mock questions which will support revision. 

Feedback: 

Verbal feedback will be provided in seminars on formative assessments which will contribute to understanding of course work and exams

Module aims

• Develop knowledge of international business strategy.
• Examining the international business strategy as applied to Emerging Markets
• Facilitate the critical analysis of international business
• Identify how international business strategies are developed and implemented during periods of global and internal challenges

Learning outcomes

Methods of Teaching / Learning

The learning and teaching strategy is designed to build on students existing knowledge of business. The module is designed to develop knowledge on the theory of international business strategy and its application to both the Developed and Emerging Markets. 

The module focuses on teaching:

1. Theories of international business

2. Issues of Emerging Markets 

3. Building knowledge of the application of international business strategy in Emerging Markets

4. The ability to integrate the global challenges in international business strategy and . 

The learning and teaching methods include: the use of lectures, seminars, quizzes, case studies, videos, podcasts and journal articles and other publications.

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

https://readinglists.surrey.ac.uk
Upon accessing the reading list, please search for the module using the module code: MAN3090

Other information

This module is designed to allow students to develop knowledge, skills, and capabilities in the following areas:

Digital capabilities: Students engage with digital technology in the development of their essay and understanding of implementing AI strategy as well as the use of on-line Surrey Learn tools. 

Employability: The module provides the student with knowledge and skills which will enhance the opportunities available in the global market. 

 Global and cultural capabilities: The module increases the students¿ knowledge of global markets by the explicit inclusion of different Emerging Markets.

Resourcefulness and Resilience: The module facilitate the understanding required to consider risk management and business interruption in the development of an international business strategy.

Sustainability The module allows students to apply sustainability to all aspects of international business strategy.

Programmes this module appears in

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2027/8 academic year.