Module code: DMA2014

Module Overview

Animation is the essential precursor of live action film, and indeed of all of contemporary moving image media. With today's explosion in 2D and 3D CGI, photoreal VFX and digital moving image synthesis, all of which are based on animation's core principles, the animated form is now - arguably - analogue film's successor. Understanding of the techniques and practices of animation has become an essential part of the digital media artist's armoury. It is also an inspiring and supremely creative artform - an intricate and exacting pleasure in which this module invites you proudly to engage. Enjoy!

Module provider

Music and Media

Module Leader

WEINBREN Jon (Music & Med)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 5

JACs code: W615

Module cap (Maximum number of students): 24

Overall student workload

Workshop Hours: 18

Independent Learning Hours: 120

Lecture Hours: 4

Seminar Hours: 4

Tutorial Hours: 2

Practical/Performance Hours: 2

Module Availability

Semester 1

Prerequisites / Co-requisites

The Art of Visual Storytelling, Composition and Graphic Design, Motion Graphics and Animation (By arrangement with the module leader or programme director, we may be able to waive some of these pre-requisites, but this would normally involve substantial self-driven study prior to the module)

Module content


• Principles of Animation

• Techniques and Media

• Analogue and Digital

• Character Design and Development

• Pose and Gesture

• Movement and Timing

• Narrative Structures and Story Forms

• Experimental Animation

• Storyboarding for Animation

• Animatics: Shots and Timings

• Staging • Art Direction

• Sound

• Editing and Montage

• Putting it all Together

Assessment pattern

Assessment type Unit of assessment Weighting
Coursework Coursework - Creative Project 100

Alternative Assessment


Assessment Strategy

The module is designed to cumulatively develop both conceptual and practical animation skills, knowledge and understanding through a series of workshops and exercises.

The assessment strategy is to continuously practice, feedback and refine works-in-progress during the course of the module.

Summative assessment is provided at the end of the module, on the basis of the cumulative progress made by the student during the module, as well as on the student's response to a creative brief set for the students to interpret and undertake in the form of a short self-contained animated sequence.

Formative assessment is provided regularly during the module through both tutor critique and peer review. 


Module aims

  • To develop visual fluency, flair and creativity
  • To develop a practical appreciation of animation
  • To develop practical animation skills using a variety of techniques

Learning outcomes

Attributes Developed
001 Demonstrate an understanding of classical and contemporary animation through different film references and connection with other artistic practice CK
002 Apply practical skills needed to create animated characters as well as animated objects and effects. KP
003 Apply different narrative structures, film language and experimental form to animation projects KP
004 Demonstrate fluency in audio-visual storytelling and creativity through development and experimentation with the animated moving image CKP
005 Plan, manage and produce a creative animated project PT

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Methods of Teaching / Learning

Hands-on Workshops; Demonstrations; Lectures; Tutorials; Group and Peer Presentation; Self-Study

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list
Upon accessing the reading list, please search for the module using the module code: DMA2014

Other information


Programmes this module appears in

Programme Semester Classification Qualifying conditions
Digital Media Arts with Media Studies BA (Hons) 1 Optional A weighted aggregate mark of 40% is required to pass the module
Digital Media Arts BA (Hons) 1 Compulsory A weighted aggregate mark of 40% is required to pass the module

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2019/0 academic year.