UNDERSTANDING THE TRAVEL AND TOURISM INDUSTRY - 2019/0

Module code: MAN1107

Module Overview

The travel and tourism industry comprises several main sectors, e.g., accommodation, visitor attractions, travel distribution, and sub-sectors of transportation including aviation, cruise, land-based transport and transport infrastructure. This module focuses on the economic and operational characteristics of each sector and sub-sector, and the ways in which they interact in the production of travel and tourism products and services.

Module provider

Hospitality, Tourism & Events Management

Module Leader

LI G Prof (Hosp & Tour)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 4

JACs code: N800

Module cap (Maximum number of students): N/A

Module Availability

Semester 1

Prerequisites / Co-requisites

None

Module content

Indicative content includes:

• The historic development of the travel and tourism industry and its sub-sectors
• Key economic and operational characteristics of the different travel and tourism sectors
• Main operators in each sub-sector of the travel and tourism industry and their roles
• Operational challenges and implications in producing a package of services
• The interaction of main sectors in the production and distribution of travel and tourism products
• Additional issues and trends in the travel and tourism industry and individual sub-sectors

Note: The key travel and tourism sub-sectors covered in this modudle include: accommodation, visitor attractions, travel distribution, aviation, cruise and land-based transport.

Assessment pattern

Assessment type Unit of assessment Weighting
Examination Closed-book examination, 1 hour 40
Project (Group/Individual/Dissertation) Group project report (3000 words) 60

Alternative Assessment

In cases where the original group project is not suitable for re-assessment (e.g., only one student needs to retake the failed group project), an individual essay of 1000 words will be assigned.

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate their insight into the various tourism sectors and the extent to which they have gathered and analysed information individually and collectively.

The assessment for this module consists of:

a) a closed-book examination aimed at assessing the students’ understanding of key concepts, issues and trends in several areas of travel and tourism operations;

b) a group project designed to encourage students to further explore aspects of the business of travel and tourism through working with their peers. Each student group will submit a written report of 3000 words. Both formative feedback and summative feedback will be provided on the project.

Formative assessment and feedback Students are required to submit a project proposal before the final submission of the project report. A project surgery session will be organised to give formative feedback on their research plan based on the submitted proposal.

Module aims

  • This module aims to examine the development, operation, structure, organisation and trends associated with individual sectors in the broad travel and tourism industry. Each of the sectors under study is analysed in terms of its economic and operational characteristics, while the overall aim of the module is to offer a comprehensive understanding of the travel and tourism industry by examining how different sectors operate and interact with each other.

Learning outcomes

Attributes Developed
001 Identify the key components involved in the study and understanding of the travel and tourism industry, and appreciate the role of these sectors in travel and tourism as a whole CK
002 Understand the main economic and operating characteristics of accommodation, visitor attractions, travel distribution, aviation, cruise and land-based transport sectors CK
003 Identify the major operators and explain the industrial structure of the sectors CK
004 Evaluate the major influences on the sectors and explain the major trends CK
005 Develop skills in critical thinking, group-working, communication, academic research and writing PT

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Overall student workload

Independent Study Hours: 117

Lecture Hours: 22

Seminar Hours: 11

Methods of Teaching / Learning

The teaching and learning strategy is designed to provide students with key information about various sectors of the travel and tourism industry to encourage them to explore and evaluate the major characteristics and challenges of the travel and tourism industry.

The teaching and learning methods include:

• lectures designed to provide a framework of knowledge

• exercises to provide opportunities for students to gather and interpret their own material

• tasks to challenge their thinking, and relevant case studies and in-class discussions and presentations are integrated into the lectures.

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

Reading list for UNDERSTANDING THE TRAVEL AND TOURISM INDUSTRY : http://aspire.surrey.ac.uk/modules/man1107

Other information

None

Programmes this module appears in

Programme Semester Classification Qualifying conditions
International Tourism Management with Transport BSc (Hons) 1 Compulsory A weighted aggregate mark of 40% is required to pass the module
International Hospitality and Tourism Management BSc (Hons) 1 Compulsory A weighted aggregate mark of 40% is required to pass the module
International Tourism Management BSc (Hons) 1 Compulsory A weighted aggregate mark of 40% is required to pass the module

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2019/0 academic year.