EVENTFUL CITIES AND LEVERAGING EVENTS - 2019/0

Module Overview

Processes of globalization, economic restructuring and urban redevelopment have placed events at the centre of strategies for change in cities and regions. Events offer the potential to achieve economic, social, cultural and environmental outcomes within broader urban and regional development strategies.

This module analyses the process of cultural event development in relation to city and regional management and marketing and links these processes to their wider cultural, social and economic context. It considers the ways in which impacts of events can be measured, from the largest mega events to small community festivals.  It considers and critically investigates the use of events as a strategic tool using concepts like eventfulness and the creative city. The module also encourages students to reflect on how such strategies contribute to the legacy through a blend of practical and academic analysis, with a selection of major events and festivals.

Module provider

Hospitality, Tourism & Events Management

Module Leader

BERRIDGE Graham (Hosp & Tour)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 6

Module cap (Maximum number of students): N/A

Module Availability

Semester 1

Prerequisites / Co-requisites

None

Module content

Indicative content includes:

 

• 
  Events, Culture and Urban Development
  


• 
  Events and Ideology
  


• 
  Measuring Economic Impact
  


• 
  Sports Tourism Impacts
  


• 
  Perceptions of Events Impacts
  


• 
  Socio-cultural Impacts
  


• 
  The Legacy of Events
  


• 
  Policy and Strategic use of Events
  


• 
  Impact on Cities& Communities: Regeneration
  


• 
  Forces of Globalisation
  


• 
  Event governance
  

Assessment pattern

Alternative Assessment

None

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate a detailed and accurate understanding of the concept of eventful cities and the role events play in developing urban cultures.

 

Assessment Strategy: The assessment strategy is designed to allow students to demonstrate that they have achieved the module learning outcomes. It comprises:

1) a short (5-10 min) individual seminar contribution in which the student examines the use of events as a strategic development tool in an urban or regional setting.

2) a 3000 word report (excluding references) based on a critical study of the strategic use of events by a named city or region.

Formative feedback

Students receive feedback throughout the semester via face to face teaching which will support them to complete the assessments.

Module aims

• Systematically explore and employ frameworks for understanding and evaluating event impacts
• Analyse and evaluate the use of events and associated facilities as part of regional, national or global policies and strategies

Learning outcomes

Methods of Teaching / Learning

The teaching and learning strategy is designed to:

•           Increase students understanding of role of events in urban development

•           Increase students ability to analyse event impacts and legacy

•           Increase students knowledge of events as a strategic and policy tool

 

The teaching and learning methods include:

•           Interactive lectures with support material and reinforcement

•           Group and field work

•           Formative feedback sessions –this will be provided through group work and presentations in class where students will also be asked to critically comment on each other’s performance.

•           Case studies

•           Guest lectures to provide links between theory and practice

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

https://readinglists.surrey.ac.uk
Upon accessing the reading list, please search for the module using the module code: MAN3144

Programmes this module appears in

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2019/0 academic year.