Module code: MAN3176

Module Overview

Business events have been a booming part of the events industry over the past few years with B2B, B2C, meetings, conferences and exhibitions offering lucrative potential employment for event planners.
The module will provide an understanding and overview of this sector as well as examining and analysing key elements in the marketing and production of business events. It will also focus on the specific factors involved in organising a business event and conference in particular looking at networking aspects of such events and the resources used to develop events of this type. Reference will be made to the Meetings Architecture and Return on Investment models that allow for design planning and analysis of how business events succeed.

Module provider

Hospitality, Tourism & Events Management

Module Leader

BERRIDGE Graham (Hosp & Tour)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 6

JACs code: N820

Module cap (Maximum number of students): 60

Overall student workload

Independent Learning Hours: 117

Lecture Hours: 11

Seminar Hours: 22

Module Availability

Semester 2

Prerequisites / Co-requisites


Module content

Indicative content includes:

What are Business Events?
Shape of the Industry: Business Dimensions
Business Stakeholders and their roles
BE Planning 1: Critical thinking
BE Planning 2: Bidding and Partnerships
Traveller Motivations
BE Environment & Analysis
Technology and Digital Engagement
Meeting Architecture Principles
Using ROI Methodologies
The Ones that Never Knock – Career Opportunities

Auditing practice : preview of it; draw in practice from examples like Ofsted, QQ, etc etc.
So desktop auditing, plus event plus interviews and follow up, leding to post event analysis

Assessment pattern

Assessment type Unit of assessment Weighting
Coursework Individual Briefing - Report Plan 25
Coursework Individual Consultancy Report 75

Alternative Assessment

If a resit is required students will have to submit a 1500 word report on successful marketing techniques for business events

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate their ability to reflect upon a component/organisation within the business sector.  This is achieved by completing and presenting a written  Report Plan initially ( 300 words weighted at 25%) followed by a Consultancy Report (2000 words weighted at 75%).  Learning & Teaching will be based on a 3 hour session and feedback will be given on the Report Plan during weeks 6-8.

Formative feedback

Students receive feedback throughout the semester via face to face teaching which will support them to complete the assessments.

Module aims

  • Analyse the requirements of the business events sector
  • Developing an understanding of how business events contribute to the visitor economy
  • Utilise relevant evaluation models for analysis of small to medium sized events

Learning outcomes

Attributes Developed
001 Define and explain the business events sector KP
002 Analyse planning techniques for business events KPT
003 Critically analyse and evaluate business events CKP

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Methods of Teaching / Learning

The teaching and learning strategy is designed to:
Increase students understanding of business events
Increase students ability to analyse business event planning
Increase students’ knowledge of models for planning and evaluation

The teaching and learning methods include:
Interactive lectures with support material and reinforcement
Group work
Formative feedback sessions –this will be provided through group work and presentations in class where students will also be asked to critically comment on each other’s performance.
Case studies
Guest lectures to provide links between theory and practice

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list
Upon accessing the reading list, please search for the module using the module code: MAN3176

Other information


Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2019/0 academic year.