EVENT PORTFOLIO AND DESTINATION MARKETING - 2019/0

Module Overview

This module is designed as an introduction to event portfolio and destination development. The module explores how a series of different events can be developed and harnessed. Furthermore, the conditions and the means by which synergies and collaboration among different events and their stakeholders can be fostered are covered. A holistic approach by developing an integrative theoretical framework for conceptualizing event portfolios, and examining their challenges and prospects as well as potential as tools for sustainable development is included in the module. As such, it therefore presents the foundations of event portfolio planning, the patterns of interorganizational relationships within collaborative events networks that foster the conditions for community capacity-building and the requirements for the design and development of event portfolios. Topics are considered from varying perspectives and examples of emerging event portfolios from a range of geographical regions are integrated throughout. The module also creates an opportunity to facilitate 'real life' decision-making and enhances a wide range of study skills, such as independent research, analytical skills as well as critical thinking.

 

 

Module provider

Hospitality, Tourism & Events Management

Module Leader

LUNT Thomas (Hosp & Tour)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 7

Module cap (Maximum number of students): 30

Module Availability

Semester 2

Prerequisites / Co-requisites

None

Module content

Indicative content includes: 

• Foundations in event portfolio planning 


• Challenges and prospects in event portfolio and destination development 


• Event portfolio design and management 


• Event portfolio leveraging 


• Synergies and collaboration among different events and stakeholders 


• Capitalising and fostering event portfolio relationships 


• Event portfolio as tool for sustainable development 


• Patterns of event portfolio inter-organisational networks and relationships 


• Community capacity-building

Assessment pattern

Alternative Assessment

Individual presentation (40%)

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate 

• That they gradually build up their knowledge and their understanding of event portfolio and destination development and it is designed to allow students to evidence their achievement of the learning outcomes. 


• The assessment comprises an individual report and a group presentation.

Thus, the summative assessment for this module consists of two components: 

• As part of the first assessment component (i.e., the report), students are examined based on critically reviewing the literature, theories and techniques related to one specific topic in event portfolio and destination development and applying this subject knowledge to an destination. 


• For the second assessment (i.e., the group presentation) students will be working with a consultant mind-set; students will be asked to evaluate the event portfolio of one destination. Students need to give a presentation which critically assesses the current event portfolio (or lack thereof) of one destination. Ultimately managerial implications need to be provided with regards to how the destination can improve its event portfolio and destination development.

While the report accounts for 60%, the group presentation is given a weight of 40%. One assessment component is individual while the second one is a group work giving students the opportunity to show their capability of working in teams as well as to demonstrate communication skills which is of particular importance in a marketing context. Students are informed about both pieces of assessment in week 1. Formative assessment and feedback A detailed marking scheme is provided to students during their first seminar together with the assessment details. This allows students to clearly identify what is expected of them. The marking scheme outlines the percentage figures for each assessment component. This is also essential as it allows for consistency in the marking process

Module aims

• knowledge of the meaning and application of event portfolio and destination development
• an understanding of the role of event portfolio management in destination development
• a holistic approach for conceptualizing event portfolios, and examining their practical
  challenges and prospects as well as potential as tools for sustainable development

Learning outcomes

Methods of Teaching / Learning

The learning and teaching strategy is designed to:

provide a framework of contemporary knowledge and theories supported by examples from industry. The current issues and debates will be highlighted so that the students are able to apply critical thinking to the literature.

The learning and teaching methods include:

a series of lectures and seminars, where appropriate case studies, guest lectures and a field trip. The syllabus presented in the module document will be covered using a variety of teaching and learning methods. Methods used may include academic lectures, lectures by industry guests, seminars, and academic-supported self-study sessions and directed reading. Students should be prepared for assessment on topics from across the syllabus - irrespective of the mode of delivery e.g. whether the topic was covered by a formal lecture, seminar, self-directed study task, directed reading, etc.

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

https://readinglists.surrey.ac.uk
Upon accessing the reading list, please search for the module using the module code: MANM413

Other information

IMPORTANT - students should note that this module includes a mandatory 3 day field trip within the UK that is part subsidised by the University.

Students will be required to contribute to the cost of the trip in addition to their tuition fees. For more detail please contact the module leader

Programmes this module appears in

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2019/0 academic year.