ONLINE SOCIAL RESEARCH - 2019/0
Module code: SOCM060
The rapid expansion of the internet has presented researchers with a range of new ways to collect data about the social world, generating important new insights into social behaviour and interaction.
This module is designed to give students an introduction to online social research, covering a range of qualitative and quantitative methods for collecting and analysing online data and for exploring digital social phenomena. Using a combination of lectures and hands-on practical sessions, we will explore various aspects of online social research including ways to collect data, the ethics of online research, and methods to analyse online data.
HINE Christine (Sociology)
Number of Credits: 15
ECTS Credits: 7.5
Framework: FHEQ Level 7
JACs code: X210
Module cap (Maximum number of students): N/A
Prerequisites / Co-requisites
Indicative content includes:
the emergence of digital sociology
online interviews and focus groups
administering surveys online
ethnography in online settings
multi-sited and online/offline fieldwork
ethics of online research
methods of analysing online data including a selection from: social media data and NVivo; semiotic and content analysis; sentiment analysis; issue crawler; social network analysis
|Assessment type||Unit of assessment||Weighting|
|Coursework||Coursework (3,500 word research proposal)||100|
The assessment strategy is designed to provide students with the opportunity to demonstrate a critical understanding of the application of online research methods within social research
Thus, the summative assessment for this module consists of:
A practical exercise in research design using online methods. Students will be asked to develop a research proposal making use of online methods to investigate a substantive area of their choosing. This demonstrates their ability to choose an appropriate technique from the array of possibilities available, to demonstrate their systematic critical and practical understanding of that technique and critically to evaluate its strengths and weaknesses as compared to other techniques.
Students will receive verbal feedback on their performance in classroom exercises, which are designed to give opportunities to try out the techniques discussed in class, to practice their critical skills and to evaluate the different contribution which the various methods make to contemporary sociology. They will present an initial version of their research design on the final day of the taught week and receive immediate verbal feedback from the lecturer and their peers. A further opportunity to submit a short draft of the online methods assessment for written formative feedback will be provided. Formative feedback will focus on developing students’ ability to make and justify appropriate methodological choices. Feedback Feedback will be offered verbally in class and subsequently in written format via SurreyLearn on one formative summary of the assignment and on the final summative assignment.
- • Offer students an overview of online research methods as deployed within contemporary social research
- • Develop students' critical understanding of the Develop students' critical understanding of the strengths and weaknesses of online approaches to social research
- • Offer an opportunity to develop some initial practical skills in applying online research methods
- • To give students the confidence to select methods appropriately and to provide a foundation for students to develop their skills further independently in future
|001||Understand the range of online social research methods currently available|
|002||Critically evaluate the strengths and weaknesses of these methods and their place in contemporary sociology|
|003||Appreciate the ethical issues that online social research methods raise|
|004||Demonstrate a practical understanding of the application of these methods|
|005||Develop research proposals that make effective and appropriate use of these methods|
C - Cognitive/analytical
K - Subject knowledge
T - Transferable skills
P - Professional/Practical skills
Overall student workload
Workshop Hours: 22
Independent Study Hours: 128
Methods of Teaching / Learning
The learning and teaching strategy is designed to:
offer students an overview of the area and outline the key issues within the field
introduce examples of research projects using online research methods
develop students’ critical skills in evaluating methods and identifying potential pitfalls
give students some hands-on experience of online research methods at an introductory level
The learning and teaching methods include:
practical sessions both working with data on paper and working on computer
This module is taught intensively during one week. Days 1-3 will consist of a combination of lectures and hands-on practical sessions exploring various aspects of online social research. Day 4 is devoted to independent study, allowing students to undertake preparatory work on their assignment. Finally, on day 5 students will get the opportunity to receive formative feedback on their initial assignment plans and receive peer feedback during group discussion. Students will then complete an assignment that evidences the skills that they have acquired in designing online social research.
Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.
Programmes this module appears in
|Social Research Methods MSc||2||Optional||A weighted aggregate mark of 50% is required to pass the module|
Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2019/0 academic year.