Communication and International Marketing MA - 2019/0

Awarding body

University of Surrey

Teaching institute

University of Surrey

Framework

FHEQ Level 7

Final award and programme/pathway title

MA Communication and International Marketing

Subsidiary award(s)

Award Title
PGDip Communication and International Marketing
PGCert Communication and International Marketing

Modes of study

Route code Credits and ECTS Credits
Full-time PPA63009 180 credits and 90 ECTS credits

QAA Subject benchmark statement (if applicable)

Other internal and / or external reference points

N/A

Faculty and Department / School

Faculty of Arts and Social Sciences - School of Literature and Languages

Programme Leader

DIPPOLD Doris (Lit & Langs)

Date of production/revision of spec

25/11/2021

Educational aims of the programme

  • MA: Provide a comprehensive and differentiated understanding of communication and marketing communication;
  • MA: Supply the tools enabling students to apply this understanding to the task of addressing the market needs of the international business environment;
  • MA: Supply the tools enabling students to apply this understanding to the task of addressing the market needs of the international business environment;
  • MA: Develop students' awareness of the linguistic and cultural differences arising from the (inter)cultural encounter of Anglophone culture(s) with the diverse cultures subject to its influence;
  • MA: Sensitize students to linguistic and cultural difference in the construction of everyday and institutional discourse resulting from the increased marketization of private and public services, as well as to the issues and concerns of the rapidly growing media industries;
  • MA: Impart the knowledge and skills of communication and marketing necessary to enable students to compete for jobs/research opportunities in fields relevant to their degree (human resource management, advertising, international marketing), as well as PhD opportunities in this area;
  • MA: Develop students' abilities to evaluate and judiciously apply scholarship in Communication.
  • PGD: Provide a more accurate and differentiated understanding of communication and marketing communication;
  • PGD: Supply the tools enabling students to apply this understanding to the task of addressing the market needs of the international business environment.
  • PGD: Develop students' awareness of the linguistic and cultural differences arising from the (inter)cultural encounter of Anglophone culture(s) with the diverse cultures subject to its influence;
  • PGD: Sensitize students to linguistic and cultural difference in the construction of everyday and institutional discourse resulting from the increased marketization of private and public services, as well as to the issues and concerns of the rapidly growing media industries;
  • PGD: Impart the knowledge and skills of communication and marketing communication necessary to enable students to compete for jobs/research opportunities in fields relevant to their degree ( human resource management, advertising, international marketing), as well as PhD opportunities in this area;
  • PGD: Develop students' abilities to evaluate and judiciously apply scholarship in (Marketing) Communication
  • PGC: Provide an understanding of different types of communication, in particular intercultural, cross-cultural, non-mediated (face-to-face) and mediated (telephone, internet, etc.) communication
  • PGC: Raise the awareness of the strategies, content and methods of the marketing function, both within corporations and as a service industry.

Programme learning outcomes

Attributes Developed Awards Ref.
MA: Demonstrate a critical understanding of different types of communication, in particular intercultural, cross-cultural, non-mediated (face-to-face) and mediated (telephone, internet,etc.) communication; K MA
Demonstrate a critical understanding of models of consensus-generation, agenda-setting, opinion-formation and communicative interaction; K MA
Demonstrate an awareness of the issues and concerns involved in strategic communication, in marketing communication and intercultural communication; K MA
Demonstrate a comprehensive knowledge of the strategies and content and methods of the marketing function, both within corporations and as a service industry; K MA
Demonstrate a comprehensive knowledge of the strategies and processes of social interaction either spoken or written; K MA
Demonstrate a critical understanding of the role of marketing with particular reference to international case studies. K MA
Demonstrate an appreciation of the different frames for analysing social interaction to be applied to the research work required for the writing of the MA dissertation. This would involve: the collection, analysis and manipulation of data of diverse kinds from a variety of theoretical and methodological perspectives, an awareness of the (dis)advantages of each frame and/or method and, consideration of the ethical issues involved in data collection and storage relative to the (sub) cultures examined. K MA
PG Diploma ¿ Demonstrate an accurate understanding of different types of communication, in particular intercultural, cross-cultural, non-mediated (face-to-face) and mediated (telephone, internet, etc.) communication; PGDip
Demonstrate good awareness of the issues and concerns involved in mediated and non-mediated intercultural communication; K PGDip
Demonstrate good knowledge of the strategies and processes of social interaction either spoken or written; K PGDip
Demonstrate good knowledge of the strategies and content and methods of the marketing function, both within corporations and as a service industry; K PGDip
Demonstrate a good understanding of the role of marketing with particular reference to international case studies. K PGDip
PG Certificate: Demonstrate an understanding of different types of communication, in particular intercultural, cross-cultural, non-mediated (face-to-face) and mediated (telephone, internet, etc.) communication K PGCert
Demonstrate an awareness of the strategies, content and methods of the marketing function, both within corporations and as a service industry. K PGCert
MA: Demonstrate an ability to create and carry out a project in the field of (non) professional communication of significant complexity; C MA
Demonstrate an ability to reflect upon the knowledge gained and incorporate this into independent learning strategies; C MA
Critically appreciate the different frames for analysing social interaction to be applied to the research work required for the writing of the MA dissertation. C MA
PG Diploma: Demonstrate an ability to create and carry out a project in the field of (non) professional communication of significant complexity; C PGDip
Demonstrate an ability to reflect upon the knowledge gained and incorporate this into independent learning strategies. C PGDip
PG Certificate: Demonstrate an ability to carry out a project in the field of (non)professional communication under supervision C PGCert
MA: Demonstrate an ability to create appropriate strategies for effective communication with members of the same and/or other (sub)cultures; P MA
Demonstrate the capacity to evaluate communication processes already in place in different contexts and implement marketing communication policies. P MA
PG Diploma: Demonstrate the capacity to evaluate marketing communication processes already in place in different contexts. P PGDip
PG Certificate: Demonstrate an ability to communicative effectively in written or spoken interaction. P PGCert
MA: Demonstrate the capacity to work both independently and with others in order to achieve common goals; T MA
Demonstrate an ability to manage learning self-critically. T MA
PG Diploma: Demonstrate the capacity to work both independently and with others in order to achieve common goals T PGDip
PG Certificate: Demonstrate an ability to communicative effectively in written or spoken interaction. T PGCert

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Programme structure

Full-time

This Master's Degree programme is studied full-time over one academic year, consisting of 180 credits at FHEQ level 7*. All modules are semester based and worth 15 credits with the exception of project, practice based and dissertation modules.
Possible exit awards include:
- Postgraduate Diploma (120 credits)
- Postgraduate Certificate (60 credits)
*some programmes may contain up to 30 credits at FHEQ level 6.

Programme Adjustments (if applicable)

N/A

Modules

Opportunities for placements / work related learning / collaborative activity

Associate Tutor(s) / Guest Speakers / Visiting Academics Y
Professional Training Year (PTY) N
Placement(s) (study or work that are not part of PTY) N
Clinical Placement(s) (that are not part of the PTY scheme) N
Study exchange (Level 5) N
Dual degree N

Other information

Optional modules may be subject to change from year to year contingent upon staff availability. Each module involves two contact hours per week over 11 weeks. The value of a module is rated against a notional workload norm. Taught postgraduate modules are rated at 15 credits each and taken to require a minimum of 150 hours of work (including contact hours, reading, and completion of assessment tasks). The dissertation, rated at 60 credits, is correspondingly assumed to involve a minimum of 600 hours of self-study time. Students submit an outline of their dissertation project in April and are allocated a supervisor in May. They typically work on their dissertations from the end of May until the end of August with a view to submitting it in early September. From May until August students have three one-hour meetings with their supervisors and receive written feedback on a draft of each chapter. In addition to this, 8 hourly long dissertation sessions are offered throughout the year and students are welcome to discuss their projects with the Programme Leader on a one-to-one basis or in small groups.

Quality assurance

The Regulations and Codes of Practice for taught programmes can be found at:

https://www.surrey.ac.uk/quality-enhancement-standards

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2019/0 academic year.