INTRODUCTION TO EVENT MANAGEMENT - 2020/1

Module Overview

This is an introductory module to the business and international world of events. It is designed to familiarise all students with the industry. It provides general underpinning knowledge relevant to all event modules. It will include an introduction to the nature of events, reviewing the range, type and characteristics of events, understanding of the main providers and the role events play in society. It will consider the nature of event demand, the motivation and the impact of events. It will also consider workforce skills by including the Industry Practice Component (IPC)– an encouragement and desire for students to gain 400-600 hours industry practice before the end of Year 2.

Module provider

Hospitality, Tourism & Events Management

Module Leader

LI Yanning (Hosp & Tour)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 4

Module cap (Maximum number of students): N/A

Module Availability

Semester 1

Prerequisites / Co-requisites

None

Module content

Indicative content includes:

Definition and dimensions of events
Business and International context of the industry
Establishing the role of events and venues Principles and theories of event management
Event demands, needs and motivations
The impact of events
Events, public policy and trade associations
Event workforce skills and knowledge
Sustainable events

Assessment pattern

Alternative Assessment

In cases where the original group project is not suitable for re-assessment (e.g., only one student needs to retake the failed group project), an individual essay of 1000 words will be assigned.

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate a comprehensive and accurate understanding of the events sector and the management of events in society.

The assessment for this module consists of:

a) a discussion essay aimed at assessing the students’ understanding of key concepts, issues and trends in several areas of event management;

b) a small group project designed to encourage students to further explore aspects of the business of events through working with their peers.

Each student group will submit a written report of 2000 words.

Both formative feedback and summative feedback will be provided on the project.

Module aims

• Introduce the business of events
• Classify a range of event types and their particular characteristics
• Identify the nature of demand, motivation and impact of events
• Introduce workforce skills and entry into industry practice

Learning outcomes

Methods of Teaching / Learning

The teaching and learning strategy is designed to provide students with key information about events in society, event characteristics, event sectors, and working in events and to encourage them to explore and evaluate the major characteristics and challenges of the event business.

The teaching and learning methods include lectures designed to provide a framework of knowledge; exercises to provide opportunities for students to gather and interpret their own material; and tasks to challenge their thinking. Lectures are three hours each on a weekly basis, and relevant case studies and in-class discussions are integrated into the lectures.

One lecture is scheduled every week for 11 weeks, plus a two hour seminar session.

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

https://readinglists.surrey.ac.uk
Upon accessing the reading list, please search for the module using the module code: MAN1105

Other information

None

Programmes this module appears in

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2020/1 academic year.