MANAGING RETAIL LOCATIONS - 2020/1
Module code: MAN2095
Module Overview
This module provides students with a comprehensive introduction to key issues and debates in relation to the management of retail locations. As such, it forms a fundamental part of the Business and Retail Management programme. It explores location management issues in relation to broader marketing and financial strategy considerations, including market entry and growth, multichannel retailing, decision-making over the management of store estates etc. It provides an understanding of the theoretical foundations of retailers’ network planning, and their wider locational strategic considerations. It also introduces practical management issues relating to retail location decision making and management. The significance of the locational decision making of retailers for other stakeholders, including consumers, planners, property investment firms etc., is considered.
Module provider
Surrey Business School
Module Leader
ALEXANDER Andrew (SBS)
Number of Credits: 15
ECTS Credits: 7.5
Framework: FHEQ Level 5
Module cap (Maximum number of students): N/A
Overall student workload
Independent Learning Hours: 120
Lecture Hours: 20
Tutorial Hours: 10
Module Availability
Semester 1
Prerequisites / Co-requisites
None
Module content
Indicative content includes:
- Principles of retail location management
- The drivers of locational change
- Conceptual perspectives of locational change
- Location decisions and network planning
- Multichannel retailing
- Retail site assessment
- Land-use planning and retail location
- The management of retail locations: shopping centre and town centre management
Assessment pattern
| Assessment type | Unit of assessment | Weighting |
|---|---|---|
| Coursework | Individual report (2000 words) | 40 |
| Examination | 2 hour exam (closed book) | 60 |
Alternative Assessment
N/A
Assessment Strategy
The assessment strategy is designed to provide students with the opportunity to demonstrate
the development of both conceptual and empirical knowledge and understanding in support of decision-making surrounding the management of retail locations.
Thus, the summative assessment for this module consists of:
- Coursework - Individual report 2000 words.
- Examination – 2 hour written paper (closed book). Undertaken during University Exam Weeks.
Formative assessment and feedback
Students will receive formative feedback throughout the module, including through completing module seminar tasks, including case studies etc.
Module aims
- To provide an understanding of the theoretical foundations of retailers' location decision making and their wider retail locational strategic considerations
- To provide an introduction to practical management issues relating to retail location decision making and the management of shopping centres
- To enable students to apply and critically evaluate existing retail management frameworks relevant to the study of retail location
- To consider the implications of retailers' locational management activities for other stakeholders
Learning outcomes
| Attributes Developed | ||
| 001 | Demonstrate a knowledge and understanding of retail location planning and management | CT |
| 002 | Apply appropriate techniques to analyse retail location decision making and interpret results | CT |
| 003 | Exercise judgement in making retail location related recommendations | PT |
| 004 | Demonstrate awareness of the wider public interest in retail location planning and management and marketing and of the interface between the retail industry and other stakeholders | KC |
Attributes Developed
C - Cognitive/analytical
K - Subject knowledge
T - Transferable skills
P - Professional/Practical skills
Methods of Teaching / Learning
The learning and teaching strategy is designed to:
The lecture programme provides a framework of knowledge upon which students can base their learning and develop their understanding through a structured seminar programme, small group work, guided learning and independent study..
The learning and teaching methods include:
lectures, seminar work, practical case studies, guided learning, independent learning and guest speakers. Students will receive formative feedback, including through group presentations and discussions in seminars.
The module is supported by additional reading material and other media, and discussion/feedback forums in Surreylearn.
The module timetable is organised around one two hour lecture class and a one hour seminar class each week.
Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.
Reading list
https://readinglists.surrey.ac.uk
Upon accessing the reading list, please search for the module using the module code: MAN2095
Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2020/1 academic year.