ENTREPRENEURSHIP AND INNOVATION: A BUSINESS MODEL APPROACH (APPRENTICESHIP) - 2020/1

Module code: MAN3189

Module Overview

Creating entrepreneurial and innovative cultures, people and organisations is recognised as an important factor in ensuring society thrives, and businesses maintain a competitive advance. Accordingly, this module introduces the learner to the concept of entrepreneurship and shows him/her how it is possible not only to develop more personal entrepreneurial capability but how enterprise cultures can be created within both economies and regions.

This module is designed to help learners understand how to identify and assess new venture opportunities in either a start-up or a corporate environment, particularly in the digital economy. It uses tools, such as business modelling, lean start up and open innovation frameworks to understand how entrepreneurial innovation has shaped existing products/services and its potential for future innovation. It also considers how entrepreneurial innovation can be encouraged and, importantly, how it can be squandered or lost. Learners will be given the opportunity to assess, and develop, their own entrepreneurial skills and attributes. In an age where entrepreneurs are becoming ever more essential to the achievement of competitive advantage for both economies and companies, this module represents cutting edge knowledge about the subject for learners to apply theory in practice.

A range of different business models are considered alongside processes and prospects for innovative development. Learners are encouraged to research existing products/services and, using the business model framework, to develop systematic plans for entrepreneurial innovation in a chosen field.

Module provider

Surrey Business School

Module Leader

LANHAM-NEW William (SBS)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 6

JACs code:

Module cap (Maximum number of students): N/A

Module Availability

Teaching block 1

Prerequisites / Co-requisites

n/a

Module content

Indicative content includes:


  • Entrepreneurship theories and definitions

  • Entrepreneurial traits and characteristics

  • Innovation theories and models

  • Business Modelling including Value Proposition and Business Model canvas’

  • Social enterprise, Hybrid entrepreneurship, and Intrapreneurship

  • Business failure

  • Incubators and accelerators


Assessment pattern

Assessment type Unit of assessment Weighting
Coursework Individual Innovation Project (Maximum 3000 words). 70
Oral exam or presentation Individual podcast reflection on entrepreneurship (Maximum 5 minutes) 30

Alternative Assessment

n/a

Assessment Strategy

The assessment strategy is designed to provide learners with the opportunity to demonstrate all intended module learning outcomes, knowledge, skills and behaviours, and to provide maximum opportunity for applied learning.

Thus, the summative assessment for this module consists of:

Assessment 1

Individual Innovation Project – A written project to explore the current business model of an organisation, and an innovated proposed future state.  It is expected that the learner will carry out this project with a focus on the organisation, or subsidiary of their current employer.  Learners should adopt basic project management techniques to plan and deliver the project within the set timescales and should support their findings through the use of qualitative or quantitative data.  Learners should ensure that key areas of knowledge, skills and behaviours of the apprenticeship standard are evidenced within the project, and that where appropriate there is recognition of the importance of digital and new technologies in supporting innovation (maximum 3000 words)

Assessment 2

Learners will be asked to record a short (maximum 5 minute) podcast to critically evaluate one of the following statements:


  1. Whether entrepreneurship is a discipline that can be learnt?

  2. The success, or failure of your involvement (past or present) in an entrepreneurial start-up.

  3. Whether, in your opinion, opportunities exist independently of entrepreneurs, or are created by entrepreneurs?



Formative assessment

Learners will work regularly in groups and as individuals, participating in classroom or online discussion forums, webinars etc., to demonstrate their understanding of the subject contents and application.

Feedback

Learners will be given formal feedback on their assessments in line with the University’s policy on assessment and feedback, and within the current three-week feedback period.  Learners will receive regular, informal feedback on their contribution throughout the module.

Module aims

  • Provide learners with an understanding of enterprise at the individual, firm and societal level of inquiry.
  • Enable learners to understand frameworks of entrepreneurial behaviour, innovation and wider societal issues and enable them to relate such frameworks to practice
  • Enable learners to increase their capacity for entrepreneurial activity and be aware of the importance of enterprise in the economy.

Learning outcomes

Attributes Developed
001 Evaluate various frameworks of entrepreneurship and demonstrate a high level of knowledge about the complexities of entrepreneurship K
002 Understand how entrepreneurial activities help organisations to grow and evolve P
003 Develop their own entrepreneurial capability and identify their own potential as innovators P
004 Critically assess and explore the processes involved in developing entrepreneurial capability and in creating an entrepreneurial venture CKT
005 Evaluate factors affecting the development of entrepreneurship CK
006 Critically evaluate the types of support that can stimulate entrepreneurship and an enterprise culture K
007 Apply Business Modelling techniques for intrapreneurial innovations KP
008 Engage in ethical and socially responsible aspects of business planning C
009 Demonstrate an ability to high level learning and problem solving C
010 Demonstrate effective two-way communication: listening, negotiating and persuading or influencing others; oral and written communication, using a range of media, including the preparation of business reports T
011 Demonstrate personal effectiveness: self-awareness and self-management; time management; sensitivity to diversity in people and different situations; the ability to continue learning C

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Overall student workload

Methods of Teaching / Learning

The hours listed within the overall student workload section represent off-the-job learning.

The learning and teaching strategy is designed to incorporate a blended learning approach, centred around the key online learning design principles of – Learner-centred; Useful; Engaging; Flexible; Consistent; Supportive and Accessible.

In line with the Apprenticeship Off the Job Training guidance, the teaching and learning undertaken on this module will reflect the following categories of training:


  1. Teaching of Theory – may include lectures, role play, simulation exercises, online learning, research and networking)

  2. Practical Training – may include shadowing, mentoring, industry visits and participation in competitions

  3. Learning support and time spent writing assignments and partaking in assessments

  4. Reflective learning and self-evaluation to impart new knowledge, skills and behaviours only.



Learners completing this module will undertake a combination of campus-based sessions and online directed learning activities supported through SurreyLearn.  Learners, with support from their employers, will be expected to demonstrate accountability and commitment to effectively managing their agreed off-the-job training hours to complete required learning activities and assessments.   Learners should take an active part in any asynchronous activities such as forums, wikis, blogs etc., as well as synchronous activities (i.e. virtual meetings, webinars etc.) as appropriate.  Participation in these activities will be essential to the successful achievement of the learning outcomes in this module.

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

Reading list for ENTREPRENEURSHIP AND INNOVATION: A BUSINESS MODEL APPROACH (APPRENTICESHIP) : http://aspire.surrey.ac.uk/modules/man3189

Other information

Through completion of the learning and assessments for this module, it is expected that most learners will be able to produce suitable evidence for their Portfolio of Evidence to fully or partially meet specific assessment criteria for the following areas of the Chartered Manager Degree Apprenticeship Standard. Learners may also refer to the CMDA Assessment Plan for further information.

Operational Strategy

1.1. How to develop and implement organisational strategy and plans, including approaches to resource and supply chain management, workforce development, sustainability, taking and managing risk, monitoring and evaluation, and quality assurance (K)

1.3. Support the development of organisational strategies and plans (S)

1.5. Produce reports that clearly present information and data, using a range of interpretation and analytical processes (S)

Project Management

2.2. Risk management models and reporting, risk benefit analysis and health and safety implications (K)

2.3. Plan, organise and manage resources in order to achieve organisational goals (S)

2.4. Identify key outcomes, develop and implement plans and monitor progress, and provide reports as required (S)

2.5. Proactively identify risk and create plans for their mitigation (S)

2.6. Initiate, lead and drive change within the organisation, identifying barriers/ challenges and how to overcome them (S)

2.7. Use widely recognised project management tools (S)

Business Finance

3.3. Commercial context in an organisational setting and how this changes over time (K)

Sales and Marketing

4.3. The need for innovation in product and service design (K)

4.5. Use creative approaches to developing solutions to meet customer need (S)

Digital Business and New Technologies

5.1. Approaches to innovation and digital technologies and their impact on organisations, and how their application can be used for organisational improvement and development (K)

5.3. Identify service/organisational improvements and opportunities for innovation and growth, using

qualitative and quantitative analysis of information and data and benchmarking against others (S)

Developing Collaborative Relationships

9.1. Approaches to stakeholder, customer and supplier management, developing engagement, facilitating cross functional working and negotiation (K)

9.6. Work collaboratively with internal and external customers and suppliers (S)

Awareness of Self and Others

10.3 Reflect on own performance, identifying and acting on learning and development needs (S)

Decision Making

12.1. How to undertake research, data analysis, problem solving and decision-making techniques (K)

12.3. Use evidence-based tools and ethical approaches to undertake problem solving and critical analysis, synthesis and evaluation to support decision making (S)

K – Knowledge                                              

S – Skills                                         

B – Behaviours

Degree apprenticeships are delivered over three teaching blocks:

  • Teaching Block 1 - September - December
  • Teaching Block 2 - January - April
  • Teaching Block 3 - May - August

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2020/1 academic year.