E-BUSINESS - 2020/1

Module code: MANM003

Module Overview

Given the ubiquity of electronic technology applications in today’s economy, it is critical for management students to understand e-business activities and their implications to business innovation and competitiveness. This module covers a variety of topics such as e-business technologies, e-business operations and strategies, e-marketing, and e-business innovations.

Module provider

Surrey Business School

Module Leader


Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 7

Module cap (Maximum number of students): N/A

Overall student workload

Independent Learning Hours: 114

Lecture Hours: 33

Seminar Hours: 3

Module Availability

Semester 2

Prerequisites / Co-requisites


Module content

Indicative content includes:

  • Fundamental concepts of e-business

  • e-business objectives and strategy

  • e-business models

  • e-business technology infrastructure

  • Analysis, design, and implementation of e-business applications

  • E-business innovations and disruptive technologies

  • Contextual issues in e-business operations

  • Future prospects and emerging trends

Assessment pattern

Assessment type Unit of assessment Weighting
Coursework 2000 - 2500 WORDS PAIRED ASSIGNMENT 40
Examination EXAM - 2 HOURS - CLOSED BOOK 60

Alternative Assessment

If a student fails the Paired Assignment and subsequently the module, he or she will reattempt the same essay assignment individually.

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate an understanding of fundamental e-business concepts and the impact of e-business on business operations and strategies across different industries.  

Thus, the summative assessment for this module consists of:

  • A paired essay assignment (2000 - 2500 words)

  • A 2-hour examination with essay questions.

Formative assessment and feedback

Students will receive advice on assignment essay topic selection and formative feedback on early versions of the work.

Module aims

  • To provide students with a comprehensive view of the technological, strategic and operational issues of electronic business

Learning outcomes

Attributes Developed
001 Understand fundamental concepts of e-business. K
002 Appreciate the importance of e-business in today's business environment. C
003 Analyse how organisations can add value through e-business applications. C
004 Recognize how information technologies (particularly the Internet) support traditional and emergent business activit. K
005 Understand social, cultural, and technological issues in future e-business development. C
006 Know the basic steps of starting up an e-business.

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Methods of Teaching / Learning

The learning and teaching strategy is designed to provide a range of learning opportunities in an integrative way to facilitate the development of key knowledge areas described above. 

The learning and teaching methods include:

  • 10 weeks of 3-hour lectures

  • 3 weeks of 1-hour seminar discussion

  • Online discussions on SurreyLearn

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

Upon accessing the reading list, please search for the module using the module code: MANM003

Programmes this module appears in

Programme Semester Classification Qualifying conditions
Strategic Marketing MSc 2 Optional A weighted aggregate mark of 50% is required to pass the module
Digital Marketing and Channel Management MSc 2 Optional A weighted aggregate mark of 50% is required to pass the module
Entrepreneurship & Innovation Management MSc 2 Optional A weighted aggregate mark of 50% is required to pass the module

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2020/1 academic year.