STRATEGIC MANAGEMENT OF INT'NL HOTEL COMPANIES - 2020/1
Module code: MANM042
In light of the Covid-19 pandemic, and in a departure from previous academic years and previously published information, the University has had to change the delivery (and in some cases the content) of its programmes, together with certain University services and facilities for the academic year 2020/21.
These changes include the implementation of a hybrid teaching approach during 2020/21. Detailed information on all changes is available at: https://www.surrey.ac.uk/coronavirus/course-changes. This webpage sets out information relating to general University changes, and will also direct you to consider additional specific information relating to your chosen programme.
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Module Overview
International hotels are key drivers of the hospitality and tourism sectors around the world and because they do business across borders, they are complex operations to manage. It is critical that management of such operations takes place within a guiding strategy. This module develops a strategic approach to the management of international hotel companies. It aims to provide students with the knowledge needed to become future corporate managers in international hotel companies. The strategy theory covered in this module will also have relevance to management of other parts of the hospitality sector.
Module provider
Hospitality, Tourism & Events Management
Module Leader
RAMAKRISHNAN Sumeetra (Hosp & Tour)
Number of Credits: 15
ECTS Credits: 7.5
Framework: FHEQ Level 7
JACs code: N862
Module cap (Maximum number of students): N/A
Module Availability
Semester 2
Prerequisites / Co-requisites
None
Module content
Indicative content includes:
- Context relating to international hotel companies
- Mission
- Strategic analysis
- Strategic choice
- Strategic implementation
Embedded within the content will be coverage of characteristics relating specifically to international hotel companies such as affiliation choices, ownership options, multi-brands and locations.
Assessment pattern
| Assessment type | Unit of assessment | Weighting |
|---|---|---|
| Oral exam or presentation | GROUP PRESENTATION | 50 |
| Examination | 2 HOUR SEEN EXAMINATION | 50 |
Alternative Assessment
Individual presentation instead of Group Presentation
Assessment Strategy
The assessment strategy is designed to provide students with the opportunity to demonstrate:
- ability to relate the theories of strategy to practice in international hotel companies
- ability to critically analyse and evaluate the theories and disciplines that underpin strategy in international hotel companies.
There are two summative assessment tasks for this module.
- Group Assignment
Identify the current strategy for an international hotel company and undertake an evaluation of the appropriateness of this strategy.
Ppt slides and video presentation
2. End of Semester Exam
Two hour 'seen' examination on concepts covered during the semester that may include questions based on academic articles and/or case studies.
Formative Assessment
Feedback on student performance during the module includes:
- Use of review questions and case studies
- Review of mini-presentations on the group assignment
- Verbal feedback in workshops
- Scheduled series of exam preparation clinics prior to the end of semester.
Module aims
- provide an opportunity for students to understand, apply and critically evaluate strategic analysis for international hotel companies
- examine and analyse the strategies of particular international hotel companies
- offer an understanding and critical evaluation of the factors that can contribute to successful strategy
- evaluate strategies, their appropriateness and those factors that will determine whether they will be successful for international hotel companies
Learning outcomes
| Attributes Developed | ||
|---|---|---|
| 1 | Demonstrate an understanding of the theory and practice of strategy in international hotel companies | KC |
| 2 | Develop appropriate strategies based on critical situational analysis | KCPT |
| 3 | Provide an evaluation of the strategies pursued by different international hotel companies | KCPT |
| 4 | Identify and evaluate the critical success factors | KCPT |
Attributes Developed
C - Cognitive/analytical
K - Subject knowledge
T - Transferable skills
P - Professional/Practical skills
Overall student workload
Independent Study Hours: 121
Lecture Hours: 18
Seminar Hours: 11
Methods of Teaching / Learning
The teaching and learning strategy is designed to encourage students to think critically about the strategic management of international hotel companies. The principal teaching and learning method are two hour weekly lectures and one hour seminars. These workshops will generally comprise:
- Online and classroom based lectures delivered by the module tutors designed to develop an understanding of the underpinning theory.
- A series of student activities and discussions working in groups to explore and apply the lecture materials.
Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.
Reading list
https://readinglists.surrey.ac.uk
Upon accessing the reading list, please search for the module using the module code: MANM042
Programmes this module appears in
| Programme | Semester | Classification | Qualifying conditions |
|---|---|---|---|
| Strategic Hotel Management MSc | 2 | Compulsory | A weighted aggregate mark of 50% is required to pass the module |
| International Hotel Management MSc | 2 | Compulsory | A weighted aggregate mark of 50% is required to pass the module |
| International Hospitality Management MBus | 2 | Optional | A weighted aggregate mark of 50% is required to pass the module |
Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2020/1 academic year.