STRATEGIC MANAGEMENT OF INT'NL HOTEL COMPANIES - 2020/1

Module Overview

International hotels are key drivers of the hospitality and tourism sectors around the world and because they do business across borders, they are complex operations to manage. It is critical that management of such operations takes place within a guiding strategy. This module develops a strategic approach to the management of international hotel companies. It aims to provide students with the knowledge needed to become future corporate managers in international hotel companies. The strategy theory covered in this module will also have relevance to management of other parts of the hospitality sector.

Module provider

Hospitality, Tourism & Events Management

Module Leader

RAMAKRISHNAN Sumeetra (Hosp & Tour)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 7

JACs code: N862

Module cap (Maximum number of students): N/A

Module Availability

Semester 2

Prerequisites / Co-requisites

None

Module content

Indicative content includes:

• Context relating to international hotel companies


• Mission


• Strategic analysis


• Strategic choice


• Strategic implementation

Embedded within the content will be coverage of characteristics relating specifically to international hotel companies such as affiliation choices, ownership options, multi-brands and locations.

Assessment pattern

Alternative Assessment

Alternative Assessment for Group Project: Individual Report (1500 words)

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate:

• ability to relate the theories of strategy to practice in international hotel companies


• ability to critically analyse and evaluate the theories and disciplines that underpin strategy in international hotel companies.

There are two summative assessment tasks for this module.

1. Group Assignment

Identify the current strategy for an international hotel company and undertake an evaluation of the appropriateness of this strategy.

Length: Between 3000 and 4000 words (excluding references)

        2.  End of Semester Exam

Two hour 'seen' examination on concepts covered during the semester that may include questions based on academic articles and/or case studies.

Formative Assessment

Feedback on student performance during the module includes:

• Use of review questions and case studies


• Review of mini-presentations on the group assignment


• Verbal feedback in workshops


• Scheduled series of exam preparation clinics prior to the end of semester.

Module aims

• provide an opportunity for students to understand, apply and critically evaluate strategic analysis for international hotel companies
• examine and analyse the strategies of particular international hotel companies
• offer an understanding and critical evaluation of the factors that can contribute to successful strategy
• evaluate strategies, their appropriateness and those factors that will determine whether they will be successful for international hotel companies

Learning outcomes

Methods of Teaching / Learning

The teaching and learning strategy is designed to encourage students to think critically about the strategic management of international hotel companies. The principal teaching and learning method is a three-hour weekly workshop. These workshops will generally comprise:

• Lecture delivered by the module tutors designed to develop an understanding of the underpinning theory.


• A series of student activities and discussions working in groups to explore and apply the lecture materials.

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

Reading list for STRATEGIC MANAGEMENT OF INT'NL HOTEL COMPANIES : http://aspire.surrey.ac.uk/modules/manm042

Programmes this module appears in

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2020/1 academic year.