VISITOR ATTRACTION MANAGEMENT - 2020/1

Module Overview

Visitor attractions are a key element of the tourist experience, as well as being a major part of the day visitor recreation market. This module seeks to identify the principal types of visitor attractions, catering for both tourists and day visitors, the key attributes of each of these attractions and the implications for the management of these attributes.

Module provider

Hospitality, Tourism & Events Management

Module Leader

HEHIR Christy (Hosp & Tour)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 7

Module cap (Maximum number of students): N/A

Module Availability

Semester 2

Prerequisites / Co-requisites

None.  

Module content

Indicative content includes:

• The visitor attraction product


• The planning and development of visitor attractions


• Marketing issue in visitor attractions management


• The management of heritage attractions


• The visitor experience


• Interpretation and the role of education in visitor attraction management


• The future of visitor attractions.

Assessment pattern

Alternative Assessment

Students who require re-assessment will be asked to re-submit their work based on the topic set in the original assessment.

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate their ability to apply theory to practice, and to ensure that students have achieved the required level of knowledge and understanding about the subject.

Thus, the summative assessment for this module consists of:

• Paired assignment based on a case study (25%, due before Easter break), where students are asked to critically analyse the success of an attraction.


• A report following a visit to a visitor attraction which will recognize and discuss managerial challenges at the attraction and provide recommendations for action or improvement (75%, due in Week 12).

Formative assessment and feedback

Formative feedback will be provided through group work and presentations in class where students will also be asked to critically comment on each other’s performance. Short quizzes at the beginning of each lecture will also be conducted to test students’ knowledge of the module content.

Module aims

• to apply the core learning of the postgraduate programme, including management, finance and marketing, to the specifics of visitor attraction management, and
• to develop students' appreciation of the relationship between the environment, its management and the demand for visits to attractions.

Learning outcomes

Methods of Teaching / Learning

The learning and teaching strategy is designed to provide a framework and context for the application of existing knowledge and theories. This framework will then be explored and developed through examples and case studies, particularly in introducing the latest thinking, issues and methods of attraction management. The teaching and learning methods include:

The learning and teaching methods include:

• Lectures (2 hours of lecture per week x 9 weeks)


• Examples and case studies (1 hour of seminar per week x 9 weeks)


• Field trips and guest lecturers (at least 1 field trip and 1 guest lecture)


• Guided reading (Week 11, in preparation for the final assignment, private consultation with the lecturer in lieu of lecture)

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

https://readinglists.surrey.ac.uk
Upon accessing the reading list, please search for the module using the module code: MANM050

Other information

This module has a capped number and may not be available to ERASMUS and other international exchange students. Please check with the Global Engagement Office exchange and study abroad team.

Programmes this module appears in

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2020/1 academic year.