Module code: MANM331

Module Overview

This module provides students with knowledge and skills in conducting air transport market analysis and performing traffic forecasts.

Module provider

Hospitality, Tourism & Events Management

Module Leader

O'CONNELL Frankie (Hosp & Tour)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 7

Module cap (Maximum number of students): N/A

Overall student workload

Independent Learning Hours: 117

Lecture Hours: 33

Module Availability

Semester 1

Prerequisites / Co-requisites


Module content

Indicative content includes:

  • Introduction to air traffic forecasting

  • Air travel demand

  • Trend analysis

  • Time series analysis

  • Forecasting new routes

  • Market share forecasts

  • Long term forecasts

  • Econometric modelling

  • Airline forecasting

  • Airport forecasting workshop

  • Evaluating forecasting results

Assessment pattern

Assessment type Unit of assessment Weighting

Alternative Assessment

Not applicable

Assessment Strategy

The assessment strategy is aimed at giving students the opportunity to gradually build up their knowledge and understanding of air transport market analysis and forecasting and is designed to allow students to evidence their achievement of the learning outcomes. The assessment comprises an individual assignment.

Thus, the summative assessment for this module consists of:

In the first part of the individual assignment, students are examined based on critically reviewing the literature, theories and techniques related to air transport market analysis and forecasting.

In the second part of the individual assignment, students are assessed by their ability to apply the knowledge their learnt from this module to a real airline or airport case to perform the market analysis and forecasting

This report has a target length of 3500 words.

Formative assessment and feedback

During the first seminar, the assignments and the feedback process is explained

Feedback is also provided during and after in-class discussions

As the seminars are built around topic-specific group exercises, students do not only benefit from lecture’s feedback but also receive peer evaluations

A pre-assignment feedback session is an integral part of this module. During this session, students work in groups on a task which reflects the report requirements and receive feedback on their work

Further, as part of the formative feedback, students are provided with good and bad practice examples and in group discussion will discuss the key components of good reports and less good reports

Once marking is completed, students are able to access a report online which contains detailed generic feedback as well as a breakdown of marks. This enables students to assess their own performance compared to their peer students

Summative feedback

Students receive written feedback together with their returned reports. Apart from comments on the assignment, a formal sheet outlines students’ strengths, areas for improvements and suggestions on how to improve students’ performance for other assignments.

A post-assignment feedback session is designed to help students to fully understand the feedback given. 

Module aims

  • To provide students with knowledge and skills in conducting air transport market analysis.
  • To equip students with both quantitative and qualitative techniques in performing traffic forecasts including forecasting new routes.

Learning outcomes

Attributes Developed
1 Appraise key factors affecting demand for air travel; KCT
2 Collect data and select the most appropriate model to produce a traffic forecast; KCT
3 Evaluate forecasting methods and interpret the results with confidence; KCT
4 Appraise and critique the work of other practitioners and specialists; CPT
5 Communicate effectively, in written form, the research work produced; KPT

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Methods of Teaching / Learning

The teaching and learning strategy is designed to provide a framework of contemporary knowledge and theories supported by examples from industry. The current issues and debates will be highlighted so that the students are able to apply critical thinking to the literature. The teaching and learning methods are based on a series of lectures and, where appropriate case studies and guest lectures.

The learning and teaching methods include:

  • Lectures (2 hours x 11 sessions)

  • Seminars and/or class discussion (1 hours x 11 sessions)

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list
Upon accessing the reading list, please search for the module using the module code: MANM331

Programmes this module appears in

Programme Semester Classification Qualifying conditions
Air Transport Management MSc 1 Compulsory A weighted aggregate mark of 50% is required to pass the module

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2020/1 academic year.