Module code: MANM468

Module Overview

Students develop key digital skills through practical experience as well as theoretical foundation in this module which has a wider application for the Digital Economy.

In the lectures, students develop an understanding of theory related to key digital business skills such as digital marketing and then apply them in a project which they manage so that they see how theory works in practice.  In the tutorial, students learn about the theory behind digital product development including design and build which they also apply in separate digital project. 

Both projects have assignments where students reflect further on the theory and the practice to demonstrate their critical understanding of how these key skills can influence the Digital Economy.

Module provider

Surrey Business School

Module Leader


Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 7

Module cap (Maximum number of students): 60

Overall student workload

Independent Learning Hours: 117

Lecture Hours: 22

Tutorial Hours: 11

Module Availability

Semester 2

Prerequisites / Co-requisites


Module content

Indicative content includes the following:

For tutorial, digital product development is discussed in detail including elements such as design, build and marketing related to the digital product; examples of digital product may include web development or app development;

Lectures discuss the theory behind key digital technology in order to support the delivery of a project based on the digital technology so that students can reflect on how theory works in practice; examples of projects may include crowdfunding or corporate challenges related to Digital Economy 

Assessment pattern

Assessment type Unit of assessment Weighting

Alternative Assessment


Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate their learning and meeting of the modules’ learning outcomes as well as personal reflection and practical application. The assessment strategy is summative with ongoing formative feedback and aligns with the learning outcomes. The assessment has been designed to allow students to bring together the theory taught throughout the module into a practical, realistic setting. There are two pieces of summative assessment: i) a tutorial report to reflect on key skill development and application in the context of the Digital Economy (accounting for 30% of assessment weighting), and ii) a main project report to reflect on learning by doing on the designated project developed during lectures; (accounting for 70% of assessment weighting). Thus, the summative assessment for this module consists of two pieces: A written individual assignment (2000 words) for the tutorial project and a video group presentation assignment for the designated project developed during lectures.

Module aims

  • To equip students with a critical understanding of how the Digital Economy affects different business activities
  • To provide practical experience for students to develop digital skills
  • To enable students to critically develop digital marketing skills further
  • To develop a better understanding of business practices through an active connection with businesses and the local community;

Learning outcomes

Attributes Developed
001 Critical understanding of digital product development process and how it relates to the Digital Economy K
002 Demonstrate ability through practical application to design and build rudimentary digital products P
003 Develop critical understanding of how theory works in practice through project where digital business skills are applied ; K
004 Demonstrate ability through practical application to manage the different tasks related to employability P

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Methods of Teaching / Learning

The learning and teaching strategy is designed to:

Combine lectures, group discussion and workshop activities, including guest speakers. In addition to literature and research studies, the module will make use of online resources.

The learning and teaching methods include:

Lectures, seminars, class discussions and debates (33 hours).
Group project and activities;
Multimedia resources e.g. audio podcasts (used both in class and as part of guided study/class preparation)
SurreyLearn VLE (used to support learning and teaching and communication with students)
Support materials
Reading and class preparation via directed learning and independent study
Individual work
Group discussions
Designated external resources to support skill development where deemed appropriate;

In addition, those on the module teaching team are accessible throughout the semester to address and clarify questions. Office hours will be provided. Feedback given will be oral and/or written on an individual basis and summative.

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list
Upon accessing the reading list, please search for the module using the module code: MANM468

Other information


Programmes this module appears in

Programme Semester Classification Qualifying conditions
Digital Marketing and Channel Management MSc 2 Optional A weighted aggregate mark of 50% is required to pass the module
Entrepreneurship & Innovation Management MSc 2 Compulsory A weighted aggregate mark of 50% is required to pass the module

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2020/1 academic year.