EVENT DESIGN AND CREATIVITY - 2021/2
Module code: MAN1095
In light of the Covid-19 pandemic, and in a departure from previous academic years and previously published information, the University has had to change the delivery (and in some cases the content) of its programmes, together with certain University services and facilities for the academic year 2020/21.
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The desire to create something remarkable for special occasions is the starting point for event planners and managers. Once an event design has been accepted, creative minds then work closely with service-providers to deliver the concept. This event module explores the role of design in events, introducing an understanding and application of what design is, design principles, design concepts, operational design, theming, staging, and production. Furthermore the module will explore ideas on creativity including developing creative thought, procedures and practices. The module will reflect on design at events as a management tool.
The module aims to teach fundamental skills needed for the development of designs (visual and thematic) for events
Hospitality, Tourism & Events Management
BERRIDGE Graham (Hosp & Tour)
Number of Credits: 15
ECTS Credits: 7.5
Framework: FHEQ Level 4
JACs code: N820
Module cap (Maximum number of students): N/A
Prerequisites / Co-requisites
Indicative content includes:
- What is design?
- Principles of event design
- Event design concepts and blueprints
- Designing event messages and meaning
- Exhibition, conferences and themed event design
- Understanding and exploring creativity
- Developing creative processes
- Creative bidding and pitching for events
- Designing memorable events
- Articulating the event vision
|Assessment type||Unit of assessment||Weighting|
|Coursework||ESSAY (1500 WORDS)||40|
|Coursework||CREATIVE DESIGN SOLUTION (EXHIBITION, PRESENTATION OR INSTALLATION)||60|
Creative Design Solution: Re-submission of electronic version only if resit of CDS is required.
The assessment strategy is designed to provide students with the opportunity to demonstrate a detailed and accurate understanding of the design, creativity and the role they play in event creation.
The essay will explore theoretical ideas and approaches to the concept of event design and the Creative Design Solution will enable creativity to be put into practice.
Students receive feedback throughout the semester via face to face teaching which will support them to complete the assessments.
- To understand the meaning of design
- To consider, apply and critically evaluate design concepts at events
- To appreciate and be aware of the creativity and its processes
|1||Discuss the design factors that influence the operation, management, theming and staging of events||CP|
|2||Observe and employ the process of creativity within an event context/setting||CT|
|3||Examine the ways in which the design of event settings impacts upon stakeholders||P|
C - Cognitive/analytical
K - Subject knowledge
T - Transferable skills
P - Professional/Practical skills
Overall student workload
Independent Study Hours: 117
Lecture Hours: 22
Tutorial Hours: 11
Methods of Teaching / Learning
The teaching and learning strategy is designed to encourage an understanding of the origins and development of design and creativity; develop a knowledge of the principal areas of event design and creativity and the application of these principles of design in practice.
The teaching and learning methods include the use of one lectures to illustrate general principles supported by one hour seminars, which will demonstrate the practical application. A range of methods will be incorporated, such as appropriate video footage, case studies and seminar exercises.
Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.
Reading list for EVENT DESIGN AND CREATIVITY : http://aspire.surrey.ac.uk/modules/man1095
Programmes this module appears in
|International Event Management BSc (Hons)||1||Compulsory||A weighted aggregate mark of 40% is required to pass the module|
Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2021/2 academic year.