IMAGINEERING EVENTS THEMES AND EXPERIENCES - 2021/2

Module Overview

The growth of the experience economy and its relevance to events has led to a need for a greater understanding of the experiences people get from attending events.  This module explores how events engage the senses and enhance experiences leading to emotive changes.

Drawing upon experience ideas (imagineering)  and frameworks (experience realms) students will, through experiential study and visit (s) to events,  analyse event settings and environments and explore the impact these have on attendees This can include amongst other things lighting, decor, furniture, sound, smell, size & shape, it can also include the products or commodities we may use during the experience (clothes, equipment). It can also embrace social and cultural values that have been placed upon the particular experience, or psychological ideas about the perception we may have of an experience. The module will enable students to prepare their initial concept for staging a live event in semester 2.

Module provider

Hospitality, Tourism & Events Management

Module Leader

ASHCROFT Elizabeth (Hosp & Tour)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 5

Module cap (Maximum number of students): N/A

Module Availability

Semester 1

Prerequisites / Co-requisites

MAN1095 (Event Design and Creativity) is a pre-requisite for this module

Module content

Indicative content includes:

• Events and the Experience Industry


• Exploring the Experience Economy


• Understanding Experience Models and Frameworks


• Conceptualising Experiences


• Conducting Sensory Analysis:The measuring of the event experience


• Nature of individual and collective festival and event experiences and the emotional and symbolic meanings


• Exploring the Eventscape


• The transformative effects of events


• Developing Event Bidding and Pitching


• Analysing Event Interaction and Experience


• Exploring the use of Themes

Assessment pattern

Alternative Assessment

For any non-submission or fail students resubmit the individual assessment affected.

Assessment Strategy

The assessment strategy aims to give students the opportunity to demonstrate a detailed and accurate understanding of theory, models and frameworks of experience and use them to conduct applied research on event experiences.

The assessment strategy is therefore based around a Portfolio concept  whereby students are able to demonstrate their learning through a series of small focussed assessments (SFA). Each one uses a different lens or framework through which to evaluate an event experience and collectively these make up the Portfolio. Each SFA is submitted individually and at different points in the semester, each one reflecting the learning journey to that point. Importantly each SFA will receive feedback prior to the submission of the next one. For example SFA 1 due in week 3, feedback in week 4 or 5, SFA 2 submitted in Week 6 or 7, feedback in week 7 or 8.

Name: Portfolio Assessment: Weighted at 100% - made up of several small focussed assessments that each are weighted between 20 and 30% - these will vary depending on the type of event experiences available for study.

Formative feedback

Students will receive feedback throughout the semester via face to face teaching which will support them to complete the assessments.

Module aims

• To understand the meaning of experience
• To apply concepts and theories towards the visualisation, perception and analysis of event experience environments
• To use group idea-generation technique to question the way things are, and seek to provide ¿perfect' experience solutions

Learning outcomes

Methods of Teaching / Learning

The teaching and learning strategy is designed to:

• Increase students understanding of the nature of experience 


• Increase students ability to analyse event experiences 


• Increase students ability to synthesise material  


• Increase students confidence in presenting their ideas


• Increase students ability to work independently and in groups

• Interactive lectures with support material and reinforcement (lectures in 3 hour blocks weekly)

• Group work


• Formative feedback sessions –this will be provided through group work and presentations in class where students will also be asked to critically comment on each other’s performance.


• Case studies


• Guest lectures to provide links between theory and practice

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

https://readinglists.surrey.ac.uk
Upon accessing the reading list, please search for the module using the module code: MAN2140

Programmes this module appears in

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2021/2 academic year.