EVENTFUL CITIES AND LEVERAGING EVENTS - 2021/2
Module code: MAN3144
In light of the Covid-19 pandemic, and in a departure from previous academic years and previously published information, the University has had to change the delivery (and in some cases the content) of its programmes, together with certain University services and facilities for the academic year 2020/21.
These changes include the implementation of a hybrid teaching approach during 2020/21. Detailed information on all changes is available at: https://www.surrey.ac.uk/coronavirus/course-changes. This webpage sets out information relating to general University changes, and will also direct you to consider additional specific information relating to your chosen programme.
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Processes of globalization, economic restructuring and urban redevelopment have placed events at the centre of strategies for change in cities and regions. Events offer the potential to achieve economic, social, cultural and environmental outcomes within broader urban and regional development strategies.
This module analyses the process of cultural event development in relation to city and regional management and marketing and links these processes to their wider cultural, social and economic context. It considers the ways in which impacts of events can be measured, from the largest mega events to small community festivals. It considers and critically investigates the use of events as a strategic tool using concepts like eventfulness and the creative city. The module also encourages students to reflect on how such strategies contribute to the legacy through a blend of practical and academic analysis, with a selection of major events and festivals.
Hospitality, Tourism & Events Management
BERRIDGE Graham (Hosp & Tour)
Number of Credits: 15
ECTS Credits: 7.5
Framework: FHEQ Level 6
JACs code: N820
Module cap (Maximum number of students): N/A
Prerequisites / Co-requisites
Indicative content includes:
Events, Culture and Urban Development
Events and Ideology
Measuring Economic Impact
Sports Tourism Impacts
Perceptions of Events Impacts
The Legacy of Events
Policy and Strategic use of Events
Impact on Cities& Communities: Regeneration
Forces of Globalisation
|Assessment type||Unit of assessment||Weighting|
|Oral exam or presentation||ASSIGNMENT 1: 5-10 MIN SEMINAR CONTRIBUTION LEADING A DISCUSSION||30|
|Coursework||ASSIGNMENT 2: REPORT ON A CITY OR REGION’S EVENT STRATEGY (3000 WORDS)||70|
The assessment strategy is designed to provide students with the opportunity to demonstrate a detailed and accurate understanding of the concept of eventful cities and the role events play in developing urban cultures.
Assessment Strategy: The assessment strategy is designed to allow students to demonstrate that they have achieved the module learning outcomes. It comprises:
1) a short (5-10 min) individual seminar contribution in which the student examines the use of events as a strategic development tool in an urban or regional setting.
2) a 3000 word report (excluding references) based on a critical study of the strategic use of events by a named city or region.
Students receive feedback throughout the semester via face to face teaching which will support them to complete the assessments.
- Systematically explore and employ frameworks for understanding and evaluating event impacts
- Analyse and evaluate the use of events and associated facilities as part of regional, national or global policies and strategies
|001||Critically review the role and impact of a range of events||KC|
|002||Evaluate appropriate social, cultural and economic impacts with a view to determining the success of events in a range of contexts||P|
|003||Analyse the use of events as strategic tools in urban development and regeneration||KC|
C - Cognitive/analytical
K - Subject knowledge
T - Transferable skills
P - Professional/Practical skills
Overall student workload
Independent Study Hours: 117
Lecture Hours: 33
Methods of Teaching / Learning
The teaching and learning strategy is designed to:
• Increase students understanding of role of events in urban development
• Increase students ability to analyse event impacts and legacy
• Increase students knowledge of events as a strategic and policy tool
The teaching and learning methods include:
• Interactive lectures with support material and reinforcement
• Group and field work
• Formative feedback sessions –this will be provided through group work and presentations in class where students will also be asked to critically comment on each other’s performance.
• Case studies
• Guest lectures to provide links between theory and practice
Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.
Reading list for EVENTFUL CITIES AND LEVERAGING EVENTS : http://aspire.surrey.ac.uk/modules/man3144
Programmes this module appears in
|International Event Management BSc (Hons)||1||Compulsory||A weighted aggregate mark of 40% is required to pass the module|
Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2021/2 academic year.