BUSINESS PLAN - 2021/2

Module code: MAN3169

Module Overview

Students will have the opportunity to learn about the different approaches that aim to answer the question: how do I plan and assess the viability of a new venture? Business plans are essential not just for the successful implementation of start-up ventures, but also for continued business growth, including strategic competitiveness. A good business plan underpins business success on all levels, and becomes a major guideline to sound management practices. All students will find much value in the business principles inherent to the planning process, which will lead to an enhanced commercial understanding.

Module provider

Hospitality, Tourism & Events Management

Module Leader

KELLY Karen (Hosp & Tour)

Number of Credits: 30

ECTS Credits: 15

Framework: FHEQ Level 6

JACs code: N862

Module cap (Maximum number of students): N/A

Module Availability

Semester 2

Prerequisites / Co-requisites

None

Module content

Indicative content includes:
• Introduction to business plans
• Understanding the planning process
• Developing the plan
• Legal forms of ownership and intellectual property
• Resourcing
• Marketing research
• Financial forecasting
• Recognising necessary information
• Buying and valuating a business
• Measuring performance
• Critically analysing the business plan
• Continuous improvement

Assessment pattern

Assessment type Unit of assessment Weighting
Project (Group/Individual/Dissertation) Individual Presentation (5 minute feasibility pitch) 30
Project (Group/Individual/Dissertation) Individual Business Plan (5000 words) 70

Alternative Assessment

NA

Assessment Strategy

Assessment is mainly through a individual presentation and a written group report:

1. The first assessment for this module requires students to individually present a pitch of an initial concept of a start-up business of their choice. The valuable feedback given will be able to further guide their second assignment.

2. For the second assignment, they will work individually to develop a full business plan on their previous chosen business concepts (as in assessment 1).

Formative feedback

Students receive feedback throughout the semester via face to face teaching which will support them to complete the assessments.

Module aims

  • Help students acquire the skills and knowledge necessary to be an effective hospitality, tourism and/or events entrepreneur or intrapeneur
  • Introduce students to the role of business plans in achieving their business objectives
  • Make students aware of the parameters of technical- and environmental factors conducive to entrepreneurial action
  • Help students develop a multi-disciplinary and integrative approach to planning and assessing the viability of a new/existing venture

Learning outcomes

Attributes Developed
001 Demonstrate an understanding of the scope and use of business plans in industry CKPT
002 Critically discuss the how business plans can be applied to achieve profitability CP
003 Discuss aspects which promote and inhibit successful application of business plans CK
004 Debate the effectiveness of business plans for their specific purposes CKPT
005 Assess which format and content is appropriate to a particular business plan CKP
006 Explore the research process necessary to construct a suitable business plan CK
007 Synthesise the many different disciplines with the creation of a plan, to demonstrate wider understanding of the key business principles PT
008 Understand the technical elements of the business plan, and how to present them effectively CPT
009 Demonstrate the capacity to produce a suitable, viable and credible business plan CKPT

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Overall student workload

Independent Study Hours: 267

Lecture Hours: 22

Seminar Hours: 11

Methods of Teaching / Learning

The learning outcomes are met through:
• Lectures
• Tutorials
• Multimedia resources
• SurreyLearn
• Support materials
• Reading
• Individual and Group work
In addition, the module convener is accessible throughout the semester to address and clarify questions

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

Reading list for BUSINESS PLAN : http://aspire.surrey.ac.uk/modules/man3169

Other information

None

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2021/2 academic year.