EVENT INNOVATIONS - 2021/2
Module code: MAN3196
In light of the Covid-19 pandemic the University has revised its courses to incorporate the ‘Hybrid Learning Experience’ in a departure from previous academic years and previously published information. The University has changed the delivery (and in some cases the content) of its programmes. Further information on the general principles of hybrid learning can be found at: Hybrid learning experience | University of Surrey.
We have updated key module information regarding the pattern of assessment and overall student workload to inform student module choices. We are currently working on bringing remaining published information up to date to reflect current practice in time for the start of the academic year 2021/22.
This means that some information within the programme and module catalogue will be subject to change. Current students are invited to contact their Programme Leader or Academic Hive with any questions relating to the information available.
Event Innovations introduces students to cutting edge technological and advanced event innovation and practices required to respond to the dynamic international event environment. For example, from XR Event Technology to host virtual events right through to intelligent technology solutions increasingly adopted across event venues. This module provides a unique opportunity for students to hear from, talk to, and engage with industry leaders across a range of different business, sporting and cultural events and contexts.
Hospitality, Tourism & Events Management
BERRIDGE Graham (Hosp & Tour)
Number of Credits: 15
ECTS Credits: 7.5
Framework: FHEQ Level 6
Module cap (Maximum number of students): N/A
Overall student workload
Independent Learning Hours: 117
Lecture Hours: 11
Seminar Hours: 22
Prerequisites / Co-requisites
Indicative content includes:
1. Event technologies
2. Intelligent technology solutions
3. 5G and 6G technology
4. Developments in ticketing
5. Event payment systems
6. VR and XR technologies
7. Enhanced social media communications
8. Innovation theory
9. Enhanced service and operational delivery
10. In-depth event case studies
|Assessment type||Unit of assessment||Weighting|
|Oral exam or presentation||Group presentation (15mins)||50|
|Coursework||Written Report (3000 words)||50|
For Assignment 1 a 2000 word report will be required as advised by the module leader
The assessment strategy is designed to achieving the Learning Outcomes stated above. It comprises:
A group presentation providing a critical analysis of the either the service, operational or the strategic value of a chosen technology (or set of related technologies) for the global events industry (LO: 1, 2, 3).
An individual report that chooses a particular technology (or set of related technologies) and provides an in-depth and critical analysis to suggest how it can be applied to a specific event of the student's choosing. Student's wil explicate how and why the technology will deliver potential service, operational and/or strategic value (LO: 1, 2, 3, 4).
Students will receive verbal feedback form tutors immediately after their presentation. They will also receive a feedback sheet giving further details and their grade.
Students will receive feedback via Surrey Learn this may be in written and/or audio format.
- Expose students to cutting edge practices and advanced technological solutions adopted across the global events industry.
- Illustrate how these new practices technologies are increasingly essential to operational and service delivery and the success of events in the years following the global COVID-19 pandemic.
- Provide a series of in-depth case study insights by bringing industry leaders to talk about the technologies they have developed and/or adopted across their events contexts.
- Examines theories of innovation to conceptually understand how and why cutting edge practices and advanced technological solutions have been applied by event managers.
|001||Demonstrate in-depth practical and theoretical understanding of the importance of new cutting-edge practices and technological innovations in a range of event contexts||KP|
|002||Understand how and why these cutting-edge practices and technological innovations play a key role in the success of events||C|
|003||Demonstrate an advanced understanding theories of innovation to conceptually understand how and why cutting-edge practices and technological innovations have been implemented.||CK|
|004||Convincingly pitch a future innovation strategy for an event of the student¿s choosing||T|
C - Cognitive/analytical
K - Subject knowledge
T - Transferable skills
P - Professional/Practical skills
Methods of Teaching / Learning
The learning and teaching strategy is designed to:
Increase student critical understanding of cutting-edge practices and technological innovations in a range of event contexts.
Increase student knowledge of how and why these cutting-edge practices and technological innovations play a key role in the success of events in the years following the global COVID-19 pandemic.
Increase student knowledge of theories of innovation
Increase student ability to present both a pitch to industry professionals and report on future innovations for a specific event of the student's choosing.
The learning and teaching methods include:
During the semester there will be live guest seminar slots led by an industry professional talking about specific cutting edge practices or advanced technological innovation. This will be supported with lecture content detailing theories of innovation to provide conceptual frameworks and underpinning.
Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.
Upon accessing the reading list, please search for the module using the module code: MAN3196
Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2021/2 academic year.