EVENT INNOVATIONS - 2021/2

Module Overview

Event Innovations introduces students to cutting edge technological and advanced event innovation and practices required to respond to the dynamic international event environment. For example, from XR Event Technology to host virtual events right through to intelligent technology solutions increasingly adopted across event venues. This module provides a unique opportunity for students to hear from, talk to, and engage with industry leaders across a range of different business, sporting and cultural events and contexts.

Module provider

Hospitality, Tourism & Events Management

Module Leader

DUIGNAN Michael (Hosp & Tour)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 6

Module cap (Maximum number of students): N/A

Module Availability

Semester 2

Prerequisites / Co-requisites

NA

Module content

Indicative content includes:
1. Event technologies
2. Intelligent technology solutions
3. 5G and 6G technology
4. Developments in ticketing
5. Event payment systems
6. VR and XR technologies
7. Enhanced social media communications
8. Innovation theory
9. Enhanced service and operational delivery
10. In-depth event case studies

Assessment pattern

Alternative Assessment

For Assignment 1 a 2000 word report will be required as advised by the module leader

Assessment Strategy

The assessment strategy is designed to achieving the Learning Outcomes stated above. It comprises:

Assessment 1:
A group presentation providing a critical analysis of the either the service, operational or the strategic value of a chosen technology (or set of related technologies) for the global events industry (LO: 1, 2, 3).

Assessment 2:
An individual report that chooses a particular technology (or set of related technologies) and provides an in-depth and critical analysis to suggest how it can be applied to a specific event of the student's choosing. Student's wil explicate how and why the technology will deliver potential service, operational and/or strategic value (LO: 1, 2, 3, 4).

Feedback

Assignment 1
Students will receive verbal feedback form tutors immediately after their presentation. They will also receive a feedback sheet giving further details and their grade.

Assignment 2
Students will receive feedback via Surrey Learn this may be in written and/or audio format.

Module aims

• Expose students to cutting edge practices and advanced technological solutions adopted across the global events industry.
• Illustrate how these new practices technologies are increasingly essential to operational and service delivery and the success of events in the years following the global COVID-19 pandemic.
• Provide a series of in-depth case study insights by bringing industry leaders to talk about the technologies they have developed and/or adopted across their events contexts.
• Examines theories of innovation to conceptually understand how and why cutting edge practices and advanced technological solutions have been applied by event managers.

Learning outcomes

Methods of Teaching / Learning

The learning and teaching strategy is designed to:

Increase student critical understanding of cutting-edge practices and technological innovations in a range of event contexts.
Increase student knowledge of how and why these cutting-edge practices and technological innovations play a key role in the success of events in the years following the global COVID-19 pandemic.
Increase student knowledge of theories of innovation
Increase student ability to present both a pitch to industry professionals and report on future innovations for a specific event of the student's choosing.

The learning and teaching methods include:

During the semester there will be live guest seminar slots led by an industry professional talking about specific cutting edge practices or advanced technological innovation. This will be supported with lecture content detailing theories of innovation to provide conceptual frameworks and underpinning.

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

https://readinglists.surrey.ac.uk
Upon accessing the reading list, please search for the module using the module code: MAN3196

Other information

NA

Programmes this module appears in

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2021/2 academic year.