MANAGING DIGITAL INNOVATION - 2021/2
Module code: MAN3200
In light of the Covid-19 pandemic the University has revised its courses to incorporate the ‘Hybrid Learning Experience’ in a departure from previous academic years and previously published information. The University has changed the delivery (and in some cases the content) of its programmes. Further information on the general principles of hybrid learning can be found at: Hybrid learning experience | University of Surrey.
We have updated key module information regarding the pattern of assessment and overall student workload to inform student module choices. We are currently working on bringing remaining published information up to date to reflect current practice during the academic year 2021/22.
This means that some information within the programme and module catalogue will be subject to change. Current students are invited to contact their Programme Leader or Academic Hive with any questions relating to the information available.
This module provides students with an overview of the different ways in which firms manage digital innovation. While digital technologies were historically relevant in particular for information technology-based industries, they have become relevant for an ever increasing number of sectors. This module draws on our existing knowledge of how we can manage innovation and then moves on to specific challenges and opportunities raised by digital innovation.
Surrey Business School
TEE Richard (SBS)
Number of Credits: 15
ECTS Credits: 7.5
Framework: FHEQ Level 6
Module cap (Maximum number of students): N/A
Overall student workload
Independent Learning Hours: 117
Lecture Hours: 22
Seminar Hours: 11
Prerequisites / Co-requisites
· Introduction to managing in the digital economy
· Innovation Management
· Digital platforms
· Ethics and sustainable digital innovation
· Digital knowledge and open innovation
· Digital transformation
· Digital project development
|Assessment type||Unit of assessment||Weighting|
|Project (Group/Individual/Dissertation)||Digital project||100|
An alternative to the group project is a defined individual project using a given case study and its digital relevant innovation objectives (1500 words for the individual).
The assessment strategy is designed to provide students with the opportunity to demonstrate:
· The ability to understand the drivers and impact of digital innovation
· How to apply relevant concepts and frameworks across a range of sectors
· Hands on experience in designing and developing a digital project based on real-life cases
Thus, the summative assessment for this module consists of:
· Digital project (100%) – Group Project By the end of the semester, students will be assessed using a group-based project that includes the main components of a digital project (design/analysis/presentation) based on a real-world case within the context of digital innovation management.
· Overall group report – 15 minute presentation and slide deck (60%)
· Individual reflective report – 500 words (40%)
Formative feedback will be given in a continuous manner during the course of the module. The weekly seminars and office hours are used to provide individual formative feedback to students as part of the formative assessment components: · In-class exercises and quizzes
· Case studies
· Video and simulations
· Students can be expected to receive feedback from faculty to discussions and team exercises in class
- Provide students with conceptual and practical understanding of opportunities and challenges of managing in the digital economy
- Sensitize students to ethical issues related to digital management and analytics
- Provide practical digital skills that can be developed further
|001||Demonstrate knowledge of how firms manage digital innovation over time||K|
|002||Demonstrate knowledge of hi-tech industries, including the life cycle evolution of digital technologies||K|
|003||Formulate and evaluate strategies in industries shaped by digital innovation||CT|
|004||Use frameworks and tools presented in the module to analyse and structure effective digital business models and manage digital transformation||CP|
|005||Anticipate and respond to the behaviour of competitors, suppliers, complementors, and customers in the digital economy||CPT|
C - Cognitive/analytical
K - Subject knowledge
T - Transferable skills
P - Professional/Practical skills
Methods of Teaching / Learning
The learning and teaching strategy is designed to encourage a critical understanding of the
various ways in which firms manage digital innovation. While digital technologies were
historically relevant in particular for information technology-based industries, they have
become relevant for an ever growing number of sectors. This module draws on our existing
knowledge of how we can manage innovation and then moves on to specific challenges
and opportunities raised by digital innovation. The module combines a variety of learning
and teaching methods, such as concepts and frameworks from academic research, hands-
on cases, other exercises, as well as tutorials that focus on web development.
The learning and teaching methods include:
· Introduction of theory
· Case studies
· Video and simulations
· Self-directed learning
Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.
Upon accessing the reading list, please search for the module using the module code: MAN3200
Programmes this module appears in
|Business Management (Business Analytics) BSc (Hons)||2||Compulsory||A weighted aggregate mark of 40% is required to pass the module|
Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2021/2 academic year.