MANAGING DIGITAL INNOVATION - 2021/2

Module code: MAN3200

Module Overview

This module provides students with an overview of the different ways in which firms manage digital innovation. While digital technologies were historically relevant in particular for information technology-based industries, they have become relevant for an ever increasing number of sectors. This module draws on our existing knowledge of how we can manage innovation and then moves on to specific challenges and opportunities raised by digital innovation.

Module provider

Surrey Business School

Module Leader

TEE Richard (SBS)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 6

JACs code:

Module cap (Maximum number of students): N/A

Overall student workload

Independent Learning Hours: 117

Lecture Hours: 22

Seminar Hours: 11

Module Availability

Semester 2

Prerequisites / Co-requisites

N/A

Module content

· Introduction to managing in the digital economy

· Innovation Management

· Digital platforms

· Ethics and sustainable digital innovation

· Digital knowledge and open innovation

· Digital transformation

· Digital project development

Assessment pattern

Assessment type Unit of assessment Weighting
Project (Group/Individual/Dissertation) Digital project 100

Alternative Assessment

An alternative to the group project is a defined individual project using a given case study and its digital relevant innovation objectives (1500 words for the individual).

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate:

· The ability to understand the drivers and impact of digital innovation

· How to apply relevant concepts and frameworks across a range of sectors

· Hands on experience in designing and developing a digital project based on real-life cases

 

Thus, the summative assessment for this module consists of:

· Digital project (100%) – Group Project By the end of the semester, students will be assessed using a group-based project that includes the main components of a digital project (design/analysis/presentation) based on a real-world case within the context of digital innovation management.

· Overall group report – 15 minute presentation and slide deck (60%)

· Individual reflective report – 500 words (40%)

 

Formative assessment

Formative feedback will be given in a continuous manner during the course of the module. The weekly seminars and office hours are used to provide individual formative feedback to students as part of the formative assessment components: · In-class exercises and quizzes

· Case studies

· Video and simulations

Feedback

· Students can be expected to receive feedback from faculty to discussions and team exercises in class

Module aims

  • Provide students with conceptual and practical understanding of opportunities and challenges of managing in the digital economy
  • Sensitize students to ethical issues related to digital management and analytics
  • Provide practical digital skills that can be developed further

Learning outcomes

Attributes Developed
001 Demonstrate knowledge of how firms manage digital innovation over time K
002 Demonstrate knowledge of hi-tech industries, including the life cycle evolution of digital technologies K
003 Formulate and evaluate strategies in industries shaped by digital innovation CT
004 Use frameworks and tools presented in the module to analyse and structure effective digital business models and manage digital transformation CP
005 Anticipate and respond to the behaviour of competitors, suppliers, complementors, and customers in the digital economy CPT

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Methods of Teaching / Learning

The learning and teaching strategy is designed to encourage a critical understanding of the

various ways in which firms manage digital innovation. While digital technologies were

historically relevant in particular for information technology-based industries, they have

become relevant for an ever growing number of sectors. This module draws on our existing

knowledge of how we can manage innovation and then moves on to specific challenges

and opportunities raised by digital innovation. The module combines a variety of learning

and teaching methods, such as concepts and frameworks from academic research, hands-

on cases, other exercises, as well as tutorials that focus on web development.

 

The learning and teaching methods include:

· Introduction of theory

· Case studies

· Video and simulations

· Self-directed learning

· Tutorials

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

https://readinglists.surrey.ac.uk
Upon accessing the reading list, please search for the module using the module code: MAN3200

Other information

N/A

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2021/2 academic year.