VISITOR ATTRACTION MANAGEMENT - 2021/2
Module code: MANM050
In light of the Covid-19 pandemic the University has revised its courses to incorporate the ‘Hybrid Learning Experience’ in a departure from previous academic years and previously published information. The University has changed the delivery (and in some cases the content) of its programmes. Further information on the general principles of hybrid learning can be found at: Hybrid learning experience | University of Surrey.
We have updated key module information regarding the pattern of assessment and overall student workload to inform student module choices. We are currently working on bringing remaining published information up to date to reflect current practice in time for the start of the academic year 2021/22.
This means that some information within the programme and module catalogue will be subject to change. Current students are invited to contact their Programme Leader or Academic Hive with any questions relating to the information available.
Visitor attractions are a key element of the tourist experience, as well as being a major part of the day visitor recreation market. This module seeks to identify the principal types of visitor attractions, catering for both tourists and day visitors, the key attributes of each of these attractions and the implications for the management of these attributes.
Hospitality, Tourism & Events Management
HEHIR Christy (Hosp & Tour)
Number of Credits: 15
ECTS Credits: 7.5
Framework: FHEQ Level 7
JACs code: N832
Module cap (Maximum number of students): N/A
Overall student workload
Independent Learning Hours: 106
Seminar Hours: 22
Guided Learning: 11
Captured Content: 11
Prerequisites / Co-requisites
Indicative content includes:
- The visitor attraction product
- The planning and development of visitor attractions
- Marketing issue in visitor attractions management
- The management of heritage attractions
- The visitor experience
- Interpretation and the role of education in visitor attraction management
- The future of visitor attractions.
|Assessment type||Unit of assessment||Weighting|
|Coursework||INDIVIDUAL REPORT (2000 WORDS)||100|
Students who require re-assessment will be asked to re-submit their work based on the topic set in the original assessment.
The assessment strategy is designed to provide students with the opportunity to demonstrate their ability to apply theory to practice, and to ensure that students have achieved the required level of knowledge and understanding about the subject.
Thus, the summative assessment for this module consists of:
- Paired assignment based on a case study (25%, due before Easter break), where students are asked to critically analyse the success of an attraction.
- A report following a visit to a visitor attraction which will recognize and discuss managerial challenges at the attraction and provide recommendations for action or improvement (75%, due in Week 12).
Formative assessment and feedback
Formative feedback will be provided through group work and presentations in class where students will also be asked to critically comment on each other’s performance. Short quizzes at the beginning of each lecture will also be conducted to test students’ knowledge of the module content.
- to apply the core learning of the postgraduate programme, including management, finance and marketing, to the specifics of visitor attraction management, and
- to develop students' appreciation of the relationship between the environment, its management and the demand for visits to attractions.
|1||Apply the core areas of their study to the practical management environment of visitor attractions.||K|
|2||Critically analyse the role of management in meeting complex human demands and needs at visitor attractions.||KC|
|3||Describe the key management features of a range of existing attractions.||KC|
|4||Demonstrate communication skills through debate and report writing; intellectual and cognitive skills using critical analysis and time management.||P|
C - Cognitive/analytical
K - Subject knowledge
T - Transferable skills
P - Professional/Practical skills
Methods of Teaching / Learning
The learning and teaching strategy is designed to provide a framework and context for the application of existing knowledge and theories. This framework will then be explored and developed through examples and case studies, particularly in introducing the latest thinking, issues and methods of attraction management. The teaching and learning methods include:
The learning and teaching methods include:
- Lectures (2 hours of lecture per week x 9 weeks)
- Examples and case studies (1 hour of seminar per week x 9 weeks)
- Field trips and guest lecturers (at least 1 field trip and 1 guest lecture)
- Guided reading (Week 11, in preparation for the final assignment, private consultation with the lecturer in lieu of lecture)
Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.
Upon accessing the reading list, please search for the module using the module code: MANM050
This module has a capped number and may not be available to ERASMUS and other international exchange students. Please check with the Global Engagement Office exchange and study abroad team.
Programmes this module appears in
|International Tourism Management MSc||2||Compulsory||A weighted aggregate mark of 50% is required to pass the module|
Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2021/2 academic year.