UNDERSTANDING THE EVENTS INDUSTRY - 2021/2

Module Overview

This module will critically explore the emergence, scale, scope and structure of the international events industry and its links to existing tourism and hospitality structures.   The module will also critically evaluate the political, economic, socio-cultural and environmental impacts of a range of events within different global contexts.

Module provider

Hospitality, Tourism & Events Management

Module Leader

LI Yanning (Hosp & Tour)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 7

Module cap (Maximum number of students): N/A

Module Availability

Semester 1

Prerequisites / Co-requisites

None

Module content

Indicative content includes:

• Introduction and overview of the emergence of the international events industry as a key global economic phenomenon


• Discussion of the scale, scope and structure of the international event industry


• Relating the international event industry to existing tourism and hospitality structures


• Political, economic, socio-cultural and environmental impacts of various types of events within a range of global contexts


• Current issues and trends in the international event industry and management implications

Assessment pattern

Alternative Assessment

For paired report Individual report (1500) words.

Assessment Strategy

The assessment strategy

There are two pieces of assessment for this module.  The first is a Paired Project (2000) words which is weighted at 50% of the total module mark. This is intended to assess students’ knowledge and understanding of the impacts of a selected event. The second piece of assessment is an Individual report (2000 words) which is intended to test students’ knowledge and understanding of content covered during the course of the module. 

Thus, the summative assessment for this module consists of:

• A 2000 word Paired Project and


• A 2000 word Individual report 

Formative assessment and feedback

Formative assessment and feedback will be as part of the individual and group tasks carried out within the teaching session. Feedback will involve both the lecturer and at times peer to peer feedback

Module aims

• To enable students to develop a critical appreciation of the emergence, scale, scope and structure of the international events industry.
• To allow students to assess the relationship between the events industry and existing tourism and hospitality structures
• To enable students to develop an understanding of, and be able to critically analyse, the political, economic, socio-cultural and environmental impacts of a range of events in different global contexts

Learning outcomes

Methods of Teaching / Learning

The learning and teaching strategy is designed to:

1. Increase student understanding of the importance of international events


2. Increase student understanding of the relationship between the events industry and tourism and hospitality structures


3. Increase students ability to assess the various impacts of events drawing on a number of case studies from around the world


4. Increase students ability to synthesise material


5. Increase students management of learning


6. Increase students confidence in presenting their ideas to various audiences

The learning and teaching methods include:

Three hour block interactive lectures (sometimes with input from guest lecturers from industry), intended to introduce the theory with support material and reinforcement.  Students will also undertake interactive exercises such as group discussions and presentations in order to demonstrate the application of theory. Formative feedback will be provided to students during these interactive lecture sessions.  Lecture notes will normally be made available prior to the classes

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

https://readinglists.surrey.ac.uk
Upon accessing the reading list, please search for the module using the module code: MANM196

Programmes this module appears in

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2021/2 academic year.