UNDERSTANDING THE EVENTS INDUSTRY - 2021/2
Module code: MANM196
In light of the Covid-19 pandemic, and in a departure from previous academic years and previously published information, the University has had to change the delivery (and in some cases the content) of its programmes, together with certain University services and facilities for the academic year 2020/21.
These changes include the implementation of a hybrid teaching approach during 2020/21. Detailed information on all changes is available at: https://www.surrey.ac.uk/coronavirus/course-changes. This webpage sets out information relating to general University changes, and will also direct you to consider additional specific information relating to your chosen programme.
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This module will critically explore the emergence, scale, scope and structure of the international events industry and its links to existing tourism and hospitality structures. The module will also critically evaluate the political, economic, socio-cultural and environmental impacts of a range of events within different global contexts.
Hospitality, Tourism & Events Management
LI Yanning (Hosp & Tour)
Number of Credits: 15
ECTS Credits: 7.5
Framework: FHEQ Level 7
JACs code: N820
Module cap (Maximum number of students): N/A
Prerequisites / Co-requisites
Indicative content includes:
- Introduction and overview of the emergence of the international events industry as a key global economic phenomenon
- Discussion of the scale, scope and structure of the international event industry
- Relating the international event industry to existing tourism and hospitality structures
- Political, economic, socio-cultural and environmental impacts of various types of events within a range of global contexts
- Current issues and trends in the international event industry and management implications
|Assessment type||Unit of assessment||Weighting|
|Coursework||PAIRED PROJECT ON EVENT EVALUATION - 2000 WORDS||50|
|Coursework||INDIVIDUAL REPORT (2,000 WORDS)||50|
For paired report Individual report (1500) words.
The assessment strategy
There are two pieces of assessment for this module. The first is a Paired Project (2000) words which is weighted at 50% of the total module mark. This is intended to assess students’ knowledge and understanding of the impacts of a selected event. The second piece of assessment is an Individual report (2000 words) which is intended to test students’ knowledge and understanding of content covered during the course of the module.
Thus, the summative assessment for this module consists of:
- A 2000 word Paired Project and
- A 2000 word Individual report
Formative assessment and feedback
Formative assessment and feedback will be as part of the individual and group tasks carried out within the teaching session. Feedback will involve both the lecturer and at times peer to peer feedback
- To enable students to develop a critical appreciation of the emergence, scale, scope and structure of the international events industry.
- To allow students to assess the relationship between the events industry and existing tourism and hospitality structures
- To enable students to develop an understanding of, and be able to critically analyse, the political, economic, socio-cultural and environmental impacts of a range of events in different global contexts
|1||Critically discuss the emergence, scale and structure of the international events industry||KC|
|2||Critically assess the relationship between the events industry and existing tourism and hospitality structures||KC|
|3||Critically analyse the political, economic, socio-cultural and environmental impacts of events within a range of different global contexts||KCP|
|4||Critically appraise current issues and trends in the international event industry and implications for management||KCP|
|5||Demonstrate research and communicative skills||CT|
C - Cognitive/analytical
K - Subject knowledge
T - Transferable skills
P - Professional/Practical skills
Overall student workload
Independent Study Hours: 114
Lecture Hours: 36
Methods of Teaching / Learning
The learning and teaching strategy is designed to:
- Increase student understanding of the importance of international events
- Increase student understanding of the relationship between the events industry and tourism and hospitality structures
- Increase students ability to assess the various impacts of events drawing on a number of case studies from around the world
- Increase students ability to synthesise material
- Increase students management of learning
- Increase students confidence in presenting their ideas to various audiences
The learning and teaching methods include:
Three hour block interactive lectures (sometimes with input from guest lecturers from industry), intended to introduce the theory with support material and reinforcement. Students will also undertake interactive exercises such as group discussions and presentations in order to demonstrate the application of theory. Formative feedback will be provided to students during these interactive lecture sessions. Lecture notes will normally be made available prior to the classes
Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.
Upon accessing the reading list, please search for the module using the module code: MANM196
Programmes this module appears in
|International Events Management MSc||1||Compulsory||A weighted aggregate mark of 50% is required to pass the module|
Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2021/2 academic year.