Module code: MAN2169

Module Overview

This module follows on from the UG Live Event Project (Event Planning & Marketing) module in semester one. The major part of this module is devoted towards the marketing, sales, delivery and evaluation of a live event. Student event teams will undertake marketing activities to promote their events, create income streams, manage cash flows, create risk assessments and deliver all aspects of the planned events from the set-up of the event venues to the final break down and clearing up upon the completion of events. In the post event period students will report on the outcomes from their project and reflect on their own learning and their experience of working within an event project team. This module is intended to be taken by students returning from exchange programmes run within semester one of the L5 second year. Returning students will be assigned to an event team by the module leader as is deemed appropriate. Students must attend the first week(s) of this module so that they can be fully inducted into the module, the event projects and planning within their assigned event team.

Module provider

Hospitality & Tourism Management

Module Leader

DELANEY Emma (Hosp & Tour)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 5

Module cap (Maximum number of students): N/A

Overall student workload

Workshop Hours: 33

Independent Learning Hours: 100

Practical/Performance Hours: 17

Module Availability

Semester 2

Prerequisites / Co-requisites

MAN1102 Event Planning & Management

Module content

Indicative content includes:

Organisational structures and roles and responsibilities
Event creativity and design
Design concepts and visitor experience
Project marketing
Planning and team management
Event production and Human Resources
Sponsorship and gaining funding
Business development,
Financial forecasting and budgeting
Documentation of risk assessments
Meetings and communications management
Stakeholder management
The logistics and operations involved in a live event
The management of self, teams, staff and others during live events
The management of venue set up and take down operations and resources
The management of live event production including high quality entertainment, food and beverages and customer service
The safety management of all operations, staff, visitors and others impacted by the event activities. This includes pre and post events staff briefings
Post event reporting and analysis
Post event press and PR
Self-reflection and evaluation

Assessment pattern

Assessment type Unit of assessment Weighting
Practical based assessment THE LIVE EVENT 20

Alternative Assessment

CW1 Individually, using the template provided by the module leader, critically assess an event. The word count for this paper is 1000 words. The event to be assessed must be agreed in advance by the module leader.   

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate both the theoretical and practical skills they have developed in the module.

Thus, the summative assessments for this module will consist of: 

CW1 (Group) the live event (TLE) which is the practical, delivery of the event.  A tutor will attend the event and assess the experience in relation to the predetermined event objectives, target audience or other appropriate indicators. Weighting = 20%

CW2 (Individual) event evaluation report (EER) in which students will present an assessment of the success of the event in terms of achieving specific objectives as well how their specific role and responsibilities for the delivery of the event impacted its success.  Weighting = 80%


Formative feedback

Students receive detailed feedback throughout the semester on their event plans and team performance via face to face teaching and from their peers, which will support them to complete the assessments.

Module aims

  • Develop students' abilities to rapidly form meaningful working relationships so as to be able to effectively deliver all aspect of the event project
  • Develop students' abilities to secure essential resources and effectively manage contracts and suppliers
  • Develop students' abilities to effectively market their events utilising the appropriate marketing strategies, tools and channels
  • Develop students' abilities to generate income streams and manage cash flows
  • Develop students' abilities to manage event logistics and set up and breakdown operations
  • Develop students' abilities to manage event teams, external staffing , contractors and event customers
  • Develop students' abilities to produce exciting live events and high quality customer experiences
  • Develop students' abilities to manage all operational safety aspects re team members, staff and visitors. This includes a requirement for pre and post event staff briefing and debriefing.
  • Develop students' abilities to analyse and report on project outcomes
  • Develop students' abilities towards becoming independent self directed and reflective learners within a constructivist centred learning approach.

Learning outcomes

Attributes Developed
001 Deliver a meaningful contribution to the event project through specific responsibilities PT
002 Effectively manage complex logistical challenges within the pre, live and post event phases CPT
003 Document key outcomes and identify analyse areas of success or failure within the project CPT
004 Develop strong reflective abilities and be able to analyse their own performance within the realms of learning styles and working with teams CP
005 Reflect on the outcome of the event project in relation to specific objectives CP

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Methods of Teaching / Learning

The learning and teaching strategy is designed to facilitate the development of students’ knowledge and skills in delivering live events and their understanding of post project reporting as well as individual reflection as a tool for learning and personal development. The learning and teaching strategy is also designed to assist in the development of students' confidence and competence in working with others in challenging operations in order to achieve specific outcomes. This module is taught as a 3 hour weekly workshop running for 11 weeks. The learning and teaching methods are designed to encourage students to respond to formal presentations and instruction and take responsibility for their areas of event management. The first few weeks of delivery will be structured and tutor led.  The latter weeks will be student led and will consist of meetings between event teams and module staff to ensure that event plans are finalized. Student event teams will deliver their live event during the course of the second semester . The remaining teaching weeks and sessions will be used to provide debriefings and instructions on reflective analysis, learning and self-development. 

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list
Upon accessing the reading list, please search for the module using the module code: MAN2169

Other information


Programmes this module appears in

Programme Semester Classification Qualifying conditions
International Event Management BSc (Hons) 2 Compulsory A weighted aggregate mark of 40% is required to pass the module

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2022/3 academic year.