EUROPEAN FIELD TRIP - 2022/3

Module code: MAN3195

Module Overview

European Event Field Trip examines the way events strategies and operations intersect with the city and public spaces. How and why they do this, the local social and economic impact of doing so, and how both managers and city authorities attempt to broker the relationship between events, urban environments, public spaces, communities and the strategic ambitions of the city

Module provider

Hospitality, Tourism & Events Management

Module Leader

HEHIR Christy (Hosp & Tour)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 6

JACs code:

Module cap (Maximum number of students): N/A

Overall student workload

Independent Learning Hours: 117

Lecture Hours: 33

Module Availability

Semester 1

Prerequisites / Co-requisites

NA

Module content

Indicative content includes:
- Urban events
- Regional development
- Urban governance.
- Community consultation.
- Event case studies.
- Social and economic impact evaluation -
- Strategic management frameworks.
- Inclusive and sustainable development.
- Visual and observational research methods.

Assessment pattern

Assessment type Unit of assessment Weighting
Oral exam or presentation Group presentation 50
Oral exam or presentation Digital artefact 50

Alternative Assessment

For the Group Presentation, students unable to complete will be required to submit written report (2000 words)

Assessment Strategy

The assessment strategy is designed to achieving the Learning Outcomes stated above. It comprises:

Assessment 1:
A group presentation of a critical analysis of the relationship between urban events, communities, managers and local authorities. Utilising a range of observational and secondary data sets (LO: 1, 3, 4).

Assessment 2:
An individual video pitch suggesting a series of ideas for utilising urban environments and public spaces to advance an urban events strategy for achieving local social and economic objectives (LO: 1, 2, 3).

Feedback

Assignment 1
Students will receive verbal feedback form tutors immediately after their presentation. They will also receive a feedback sheet giving further details and their grade.

Assignment 2
Students will receive feedback via Surrey Learn this may be in written and/or audio format.

Module aims

  • Explore the relationship between events, urban environments and public spaces.
  • Critically analyse how urban events have a social and economic impact on local communities.
  • Examine how event managers and policy makers attempt to mitigate the challenges associated with urban events.
  • Understand how urban events play a critical role in achieving city event strategies to achieve social and economic objectives.
  • Every year, expose students to a specific city through a field trip to empirically investigate these module aims and develop visual and observational research skills.

Learning outcomes

Attributes Developed
001 Demonstrate critical understanding of the complex relationship between events, urban environments and public spaces CK
002 Convincingly pitch a series of ideas for utilising urban environments and public spaces to advance an urban events strategy for achieving local social and economic objectives KPT
003 Apply strategic management frameworks to understand the role of urban events for achieving city event strategies to achieve social and economic objectives CK
004 Empirically investigate 1-3 in a real-life city context and utilise visual and observational research skills to achieve this CPT

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Methods of Teaching / Learning

The learning and teaching strategy is designed to:  

Increase student critical understanding of the complex relationship between events, urban environments and public spaces  
Increase student ability to pitch a series of ideas for utilising urban environments and public spaces to advance an urban events strategy for achieving local social and economic objectives
Increase student knowledge of strategic management frameworks to understand the role of urban events for achieving city event strategies to achieve social and economic objectives  
Increase student ability to to empirically investigate Learning Outcomes 1-3 in a real-life city context and utilise visual and observational research skills to achieve this.

The learning and teaching methods include:  

1 week before field trip a preparation session with reading and a set of secondary data analysis tasks students to do before the start of the module to familiarise with event and city case study context. This will include x1 week of on demand content on Surrey Learning and a zoom preparation session. Friday to Monday field trip to city, observational work, guest speakers, analysis of urban environments, then to finish with a group presentation before the end of field trip dinner) 1 week after field trip an assessment session with advice on how to prepare for 2nd assessment. This will include podcast overview of the task and marking criteria, a set of learning resources with how to put together the pitch, and then a zoom session to run through all these expectations and a Q+A session.

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

https://readinglists.surrey.ac.uk
Upon accessing the reading list, please search for the module using the module code: MAN3195

Other information

There will be an additional cost to students who select this module. For more details speak to the module leader.

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2022/3 academic year.