Module code: MANM381

Module Overview

Given the ubiquity of electronic technology applications in today’s economy, it is critical for management students to understand e-business activities and their implications to business innovation and competitiveness. This module covers a variety of topics, delivered by a group of expert faculty, such as e-business technologies, e-business operations and strategies, digital platforms, e-marketing, and e-business innovations.  

Module provider

Surrey Business School

Module Leader


Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 7

Module cap (Maximum number of students): N/A

Overall student workload

Independent Learning Hours: 114

Lecture Hours: 18

Guided Learning: 9

Captured Content: 9

Module Availability

Semester 2

Prerequisites / Co-requisites


Module content

Indicative content includes:

  • Fundamental concepts of e-business

  • e-business objectives and strategy

  • e-business models

  • e-business technology infrastructure

  • Analysis, design, and implementation of e-business applications

  • E-business innovations and disruptive technologies

  • Contextual issues in e-business operations

  • Future prospects and emerging trends

Assessment pattern

Assessment type Unit of assessment Weighting

Alternative Assessment

Alternative Assessment In exceptional cases, where students cannot work with a peer, she or he will reattempt the same essay assignment individually. 

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate an understanding of fundamental e-business concepts and the impact of e-business on business operations and strategies across different industries.  


Thus, the summative assessment for this module consists of:

  • A pair essay assignment (3000 words). 


    Formative assessment and feedback

Students will receive advice on assignment essay topic selection; formative feedback will include a mixture of tutor led during module sessions and peer/self-assessment on activities prepared by lecturers in specialised topics.

Module aims

  • To provide students with a comprehensive view of the technological, strategic and operational issues of electronic business

Learning outcomes

Attributes Developed
001 Recognise and appraise fundamental concepts of e-business KC
002 Appreciate the importance of e-business in today's international business environment KCT
003 Analyse how international business organisations can add value through e-business applications KP
004 Recognise how information technologies (particularly the Internet) support traditional and emergent business activities, particularly in an international context K
005 Identify the basic steps of starting up an e-business KPT

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Methods of Teaching / Learning

The learning and teaching strategy is designed to provide a range of learning opportunities in an integrative way to facilitate the development of key knowledge areas described above. 

The learning and teaching methods include:

  • 2-hour lectures delivered by expert faculty (9 expert topics), complemented by captured content online;

  • Reciprocal peer-learning in the development of the assignment (part of independent learning);

  • Online discussions on SurreyLearn (complementary method).

Prior to attending the lectures, students are expected to undertake the essential reading and complete any set work for the sessions.

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

Upon accessing the reading list, please search for the module using the module code: MANM381

Programmes this module appears in

Programme Semester Classification Qualifying conditions
International Business Management MSc 2 Compulsory A weighted aggregate mark of 50% is required to pass the module
Intercultural Business Communication and Marketing MA 2 Compulsory A weighted aggregate mark of 50% is required to pass the module

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2022/3 academic year.