ENTREPRENEURSHIP AND INNOVATION: A BUSINESS MODEL APPROACH - 2023/4

Module Overview

Entrepreneurship, with its emphasis on innovation, is seen to be the means by which both businesses and economies achieve sustained competitive advantage. Accordingly, this module introduces the concept of entrepreneurship and shows how it is possible not only to develop personal entrepreneurial capability but how enterprise cultures can be created within start-up businesses and organisations of any size.

 

This module explores the concept and application of Business Modelling to enable entrepreneurial innovation in practice. It introduces the ‘Entrepreneurial Toolbox’, a range of key concepts, models and frameworks to support entrepreneurial ventures.

 

The module is focused on developing knowledge and practical application of Business Modelling to identify, analyse and solve complex problems at different times in an organisation’s lifecycle. Students are encouraged to research existing products/services and, using the business model framework, to develop systematic strategies for entrepreneurial innovation in a chosen field.

 

Finally, students will be supported to create individual presentations to ‘tell the story’ of the innovated business model and share their own recommendations for implementation.

 

Module provider

Surrey Business School

Module Leader

LANHAM-NEW William (SBS)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 6

Module cap (Maximum number of students): N/A

Module Availability

Semester 1

Prerequisites / Co-requisites

None

Module content

Indicative module content:

• Entrepreneurship and innovation theory


• Information sources for analysing Business Models and assessing the current business landscape


• Value-creation, Fit and the Value Proposition Canvas


• The Business Model Canvas


• The Pivot


• Innovating the Value Proposition Canvas and Business Model Canvas


• Testing strategies


• Constructing persuasive recommendations


• Professional presentation of complex information

Assessment pattern

Alternative Assessment

Individual assignment based on the group assignment brief

Assessment Strategy

The assessment strategy consists of two pieces of summative course work.

Group Assignment –  working collaboratively students will evaluate innovation strategies of a well established organisation over time. 

Individual Assignment – students will apply theories and tools explored throughout the module to create and innovate an organisations business model. 

Students will receive formative feedback through practical activities in seminars.  Summative feedback from the first group assignment can be used to inform work towards the final individual assignment.  Students are invited to proactively engage with the module team during live learning and sessions and through attending 1:1 student feedback and consultation meetings.

Module aims

• Explore a range of entrepreneurship and innovation concepts and contextualise application in various business settings
• Provide a range of tools, techniques and methods to support the design, analysis and innovation of sustainable business models
• Evaluate the effectiveness and stability of Business Models, identify appropriate testing and risk management strategies and to communicate recommendations for implementation

Learning outcomes

Methods of Teaching / Learning

This is an interactive module that includes exploring theoretical and practical concepts and tools.  Students are encouraged to take a hands-on approach to learning through using a range of tools to develop advanced business modeling skills and applying theory to practice.

The learning and teaching methods include:

• Interactive lectures


• Applied learning in seminars


• Guest speakers


• Case analysis


• Group and individual work

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

https://readinglists.surrey.ac.uk
Upon accessing the reading list, please search for the module using the module code: MAN3132

Programmes this module appears in

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2023/4 academic year.