Business Management (Marketing) BSc (Hons) - 2023/4

Awarding body

University of Surrey

Teaching institute

University of Surrey

Framework

FHEQ Level 6

Final award and programme/pathway title

BSc (Hons) Business Management (Marketing)

Subsidiary award(s)

Award Title
Ord Business Management (Marketing)
DipHE Business Management (Marketing)
CertHE Business Management (Marketing)

Professional recognition

Association to Advance Collegiate Schools of Business (AACSB)
Accredited by the Association to Advance Collegiate Schools of Business (AACSB).

Chartered Institute of Marketing (CIM)
Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.

Modes of study

Route code Credits and ECTS Credits
Full-time UKA10035 360 credits and 180 ECTS credits
Full-time with PTY UKA10035 480 credits and 240 ECTS credits

QAA Subject benchmark statement (if applicable)

Business and Management (Bachelor)

Other internal and / or external reference points

N/A

Faculty and Department / School

Faculty of Arts, Business and Social Sciences - Surrey Business School

Programme Leader

HOBSON Claire (SBS)

Date of production/revision of spec

26/09/2024

Educational aims of the programme

  • The programme aims to be truly international
  • The programme aims to be grounded in an ethos of sustainability
  • The programme aims to develop individuals who are recognised as professionals in their field
  • The programme aims to reflect current industry practice and research themes
  • The programme aims to provide a professional, creative, dynamic and supportive learning environment
  • The programme aims to recognise the role of the wider university in supporting the development of the individual
  • The programme aims to be distinctive yet integrated and can be tailored to specialist interest
  • The programme aims to produce employable individuals who reflect the characteristics of the 'Surrey Management Graduate'
  • On graduation, successful students will be thinkers - They exercise initiative in applying thinking skills critically and creatively to recognize and approach complex problems, and make reasoned, ethical decisions.
  • On graduation, successful students will be achievers - They get things done in an effective, efficient and timely manner. They demonstrate adaptability and resilience when coping with complexity, applying creativity appropriately.
  • On graduation, successful students will be communicators - They understand and express ideas and information confidently and creatively in a variety of communication modes. They work effectively and willingly in collaboration with others.
  • On graduation, successful students will be inquirers - They develop their natural curiosity and actively enjoy learning. They acquire the skills necessary to conduct inquiry and research and show independence in learning.
  • On graduation, successful students will be informed risk-takers - They approach unfamiliar situations and uncertainty with courage and forethought, and have the independence of spirit to explore new roles, ideas and strategies.
  • These graduates will strive to be knowledgeable - They explore concepts, ideas and issues that have local and global significance. In so doing, they acquire in-depth knowledge and develop understanding across a broad and balanced range of disciplines. ·
  • These graduates will strive to be open-minded - They understand and appreciate their own cultures and personal histories, and are open to the perspectives, values and traditions of other individuals and communities. They are accustomed to seeking and evaluating a range of points of view, and are willing to grow from the experience.
  • These graduates will strive to be balanced - They understand the importance of intellectual, physical and emotional balance to achieve personal well­being for themselves and others.
  • These graduates will strive to be caring - They show empathy, compassion and respect towards the needs and feelings of others. They have a personal commitment to service, and act to make a positive difference to the lives of others and to the environment.
  • These graduates will strive to be reflective - They give thoughtful consideration to their own learning and experience. They are able to assess and understand their strengths and limitations in order to support their learning and personal development.
  • These graduates will strive to be principled - They act with integrity and honesty, with a strong sense of fairness, justice and respect for the dignity of the individual, groups and communities. They take responsibility for their own actions and the consequences that accompany them. They are brave and articulate in defending their beliefs.
  • These graduates will strive to be professional -They utilize their independent judgement within an ethical framework in carrying out their responsibilities. They demonstrate commercial awareness within an international context.

Programme learning outcomes

Attributes Developed Awards Ref.
Demonstrate relevant knowledge and understanding of organisations, the external environment in which they operate and how they are managed K BSc (Hons)
Appreciate the effects of change on and within organisations and their likely responses. K BSc (Hons)
Demonstrate an understanding of the theory and practice of management K BSc (Hons)
Demonstrate a comprehensive and detailed knowledge of the key disciplines relevant to their chosen degree pathway K BSc (Hons)
Critically evaluate their knowledge and understanding of subject disciplines and the application of management approaches and techniques to industrial situations C BSc (Hons)
Select and apply multi-disciplinary management techniques to complex problems, analyse results, draw appropriate conclusions and present the results in an appropriate format C BSc (Hons)
Demonstrate an awareness of the ethical issues likely to arise in the conduct of business and professional practice and an ability to formulate solutions through dialogue with peers, clients, mentors and the wider community C BSc (Hons)
Recognise and acknowledge the full range of stake­holder interests in making management decisions and critically evaluate their impacts C BSc (Hons)
Demonstrate professional levels of competence in a broad range of skills that are relevant to the needs of future managers, executives and other professionals, irrespective of their sector of operation, especially in the areas of communication; critical thinking, analysis and synthesis; numeracy; reasoning; presentation; computing; report writing; problem solving; research; interactive and group skills. T BSc (Hons)
Demonstrate relevant knowledge and understanding of organisations, the external environment in which they operate and how they are managed K Ord
Appreciate the effects of change on and within organisations and their likely responses K Ord
Demonstrate an understanding of the theory and practice of management K Ord
Demonstrate a detailed knowledge of the key disciplines relevant to their chosen degree pathway K Ord
Evaluate their knowledge and understanding of subject disciplines and the application of management approaches and techniques to industrial situations C Ord
Select and apply multi-disciplinary management techniques to complex problems, analyse results, draw appropriate conclusions and present the results in an appropriate format C Ord
Demonstrate an awareness of the ethical issues likely to arise in the conduct of business and professional practice and an ability to formulate solutions through dialogue with peers, clients, mentors and the wider community C Ord
Recognise and acknowledge the full range of stakeholder interests in making management decisions and evaluate their impacts C Ord
Demonstrate relevant knowledge and understanding of organisations, the external environment in which they operate and how they are managed K DipHE
Appreciate the effects of change on and within organisations and possible responses K DipHE
Demonstrate some understanding of the theory and practice of management K DipHE
Demonstrate some knowledge of the key disciplines relevant to their chosen degree pathway K DipHE
Evaluate their knowledge and understanding of subject disciplines and the application of management approaches and techniques to industrial situations C DipHE
Select and apply management techniques to well defined problems, analyse results, draw appropriate conclusions and present the results in an appropriate format C DipHE
Demonstrate an awareness of the ethical issues likely to arise in the conduct of business and professional practice and an ability to formulate possible solutions C DipHE
Recognise and acknowledge the full range of stake­ holder interests in making management decisions and identify their impacts C DipHE
Demonstrate some professional level of competence in a range of skills that are relevant to the needs of future managers, irrespective of their sector of operation, especially in the areas of communication; critical thinking, analysis; numeracy; reasoning; presentation; computing; report writing; problem solving; interactive and group skills. T DipHE
Demonstrate relevant knowledge and understanding of organisations, the external environment in which they operate K CertHE
Appreciate the effects of change on and within organisations K CertHE
Demonstrate a limited understanding of the theory and practice of management K CertHE
Demonstrate a limited knowledge of the key disciplines relevant to their chosen degree pathway K CertHE
Select and apply management techniques to simple problems, analyse results, draw appropriate conclusions and present the results in an appropriate format C CertHE
Demonstrate an awareness of the ethical issues likely to arise in the conduct of business and professional practice C CertHE
Recognise and acknowledge the range of stakeholder interests in making management decisions C CertHE
Demonstrate limited professional competence in skills relevant to the needs of future managers, irrespective of their sector of operation, especially in the areas of communication; critical thinking; numeracy; presentation; computing; report writing; interactive and group skills. T CertHE
Demonstrate key business skills (applicable to students who undertake the Professional Training Year) P
Analysis of business operations (applicable to students who undertake the Professional Training Year) P
Self- reflection and awareness (applicable to students who undertake the Professional Training Year) P

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Programme structure

Full-time

This Bachelor's Degree (Honours) programme is studied full-time over three academic years, consisting of 360 credits (120 credits at FHEQ levels 4, 5 and 6). All modules are semester based and worth 15 credits with the exception of project, practice based and dissertation modules.
Possible exit awards include:
- Bachelor's Degree (Ordinary) (300 credits)
- Diploma of Higher Education (240 credits)
- Certificate of Higher Education (120 credits)

Full-time with PTY

This Bachelor's Degree (Honours) programme is studied full-time over four academic years, consisting of 480 credits (120 credits at FHEQ levels 4, 5, 6 and the optional professional training year). All modules are semester based and worth 15 credits with the exception of project, practice based and dissertation modules.
Possible exit awards include:
- Bachelor's Degree (Ordinary) (300 credits)
- Diploma of Higher Education (240 credits)
- Certificate of Higher Education (120 credits)

Programme Adjustments (if applicable)

N/A

Modules

Year 1 - FHEQ Level 4

Module code Module title Status Credits Semester
MAN1059 OPERATIONS MANAGEMENT Compulsory 15 1
MAN1068 FINANCIAL ACCOUNTING Compulsory 15 1
MAN1073 ORGANISATIONAL BEHAVIOUR AND ANALYSIS Compulsory 15 2
MAN1089 BUSINESS DECISION MAKING Compulsory 15 2
MAN1090 BUSINESS ETHICS Compulsory 15 2
MAN1100 ECONOMICS, BUSINESS AND SUSTAINABILITY Compulsory 15 1
MAN1075 MARKETING PRINCIPLES Compulsory 15 2
MAN1103 FUNDAMENTALS OF BUSINESS MANAGEMENT Compulsory 15 1

Module Selection for Year 1 - FHEQ Level 4

N/A

Year 2 - FHEQ Level 5

Module code Module title Status Credits Semester
MAN2092 MANAGEMENT INFORMATION SYSTEMS Optional 15 1
MAN2094 MARKETING COMMUNICATIONS Compulsory 15 1
MAN2096 INTERNATIONAL BUSINESS Optional 15 1
MAN2108 BUSINESS LAW Optional 15 2
MAN2109 MANAGEMENT ACCOUNTING Compulsory 15 2
MAN2110 CONSUMER BEHAVIOUR Compulsory 15 2
MAN2132 ENTREPRENEURSHIP IN THE DIGITAL DOMAIN Optional 15 2
MAN2133 HUMAN RESOURCE MANAGEMENT Compulsory 15 1
MAN2135 BUSINESS/ORGANISATIONAL PSYCHOLOGY Optional 15 2
MAN2136 EMPLOYEE RELATIONS Optional 15 2
MAN2138 COMPARATIVE COUNTRY STUDIES Optional 15 2
MAN2142 TOPICS IN INTERNATIONAL BUSINESS MANAGEMENT Optional 15 2
MAN2147 SOCIAL ENTREPRENEURSHIP AND SOCIAL ENTERPRISE Optional 15 1
MAN2165 FINANCE FOR BUSINESS 1 Optional 15 1

Module Selection for Year 2 - FHEQ Level 5

Choose two optional modules in each semester.

Year 3 - FHEQ Level 6

Module code Module title Status Credits Semester
MAN3087 RESEARCH IN MARKETING Compulsory 15 1
MAN3089 MARKETING IN THE DIGITAL ENVIRONMENT Compulsory 15 2
MAN3090 INTERNATIONAL BUSINESS STRATEGY Compulsory 15 1
MAN3104 PROJECT MANAGEMENT Optional 15 2
MAN3106 MARKETING STRATEGY Compulsory 15 2
MAN3119 LEADERSHIP Optional 15 1
MAN3131 EMPLOYMENT LAW Optional 15 1
MAN3135 MARKETING ANALYTICS Compulsory 15 2
MAN3146 GLOBAL AND CONTEMPORARY HUMAN RESOURCE MANAGEMENT Optional 15 1
MAN3132 ENTREPRENEURSHIP AND INNOVATION: A BUSINESS MODEL APPROACH Compulsory 15 1
MAN3107 INTERNATIONAL RETAILING Optional 15 2
MAN3198 CHANNEL MANAGEMENT Optional 15 1

Module Selection for Year 3 - FHEQ Level 6

Choose one optional module in each semester.

Year 1 (with PTY) - FHEQ Level 4

Module code Module title Status Credits Semester
MAN1059 OPERATIONS MANAGEMENT Compulsory 15 1
MAN1068 FINANCIAL ACCOUNTING Compulsory 15 1
MAN1073 ORGANISATIONAL BEHAVIOUR AND ANALYSIS Compulsory 15 2
MAN1089 BUSINESS DECISION MAKING Compulsory 15 2
MAN1090 BUSINESS ETHICS Compulsory 15 2
MAN1100 ECONOMICS, BUSINESS AND SUSTAINABILITY Compulsory 15 1
MAN1075 MARKETING PRINCIPLES Compulsory 15 2
MAN1103 FUNDAMENTALS OF BUSINESS MANAGEMENT Compulsory 15 1

Module Selection for Year 1 (with PTY) - FHEQ Level 4

N/A

Year 2 (with PTY) - FHEQ Level 5

Module code Module title Status Credits Semester
MAN2092 MANAGEMENT INFORMATION SYSTEMS Optional 15 1
MAN2094 MARKETING COMMUNICATIONS Compulsory 15 1
MAN2096 INTERNATIONAL BUSINESS Optional 15 1
MAN2108 BUSINESS LAW Optional 15 2
MAN2109 MANAGEMENT ACCOUNTING Compulsory 15 2
MAN2110 CONSUMER BEHAVIOUR Compulsory 15 2
MAN2132 ENTREPRENEURSHIP IN THE DIGITAL DOMAIN Optional 15 2
MAN2133 HUMAN RESOURCE MANAGEMENT Compulsory 15 1
MAN2135 BUSINESS/ORGANISATIONAL PSYCHOLOGY Optional 15 2
MAN2136 EMPLOYEE RELATIONS Optional 15 2
MAN2138 COMPARATIVE COUNTRY STUDIES Optional 15 2
MAN2142 TOPICS IN INTERNATIONAL BUSINESS MANAGEMENT Optional 15 2
MAN2147 SOCIAL ENTREPRENEURSHIP AND SOCIAL ENTERPRISE Optional 15 1
MAN2165 FINANCE FOR BUSINESS 1 Optional 15 1

Module Selection for Year 2 (with PTY) - FHEQ Level 5

Choose two optional modules in each semester.

Year 3 (with PTY) - FHEQ Level 6

Module code Module title Status Credits Semester
MAN3087 RESEARCH IN MARKETING Compulsory 15 1
MAN3089 MARKETING IN THE DIGITAL ENVIRONMENT Compulsory 15 2
MAN3090 INTERNATIONAL BUSINESS STRATEGY Compulsory 15 1
MAN3104 PROJECT MANAGEMENT Optional 15 2
MAN3106 MARKETING STRATEGY Compulsory 15 2
MAN3119 LEADERSHIP Optional 15 1
MAN3131 EMPLOYMENT LAW Optional 15 1
MAN3135 MARKETING ANALYTICS Compulsory 15 2
MAN3146 GLOBAL AND CONTEMPORARY HUMAN RESOURCE MANAGEMENT Optional 15 1
MAN3132 ENTREPRENEURSHIP AND INNOVATION: A BUSINESS MODEL APPROACH Compulsory 15 1
MAN3107 INTERNATIONAL RETAILING Optional 15 2
MAN3198 CHANNEL MANAGEMENT Optional 15 1

Module Selection for Year 3 (with PTY) - FHEQ Level 6

Choose one optional module in each semester.

Professional Training Year (PTY) -

Module code Module title Status Credits Semester
MANP005 PROFESSIONAL TRAINING YEAR MODULE (FULL-YEAR WORK) Core 120 Year-long
MANP007 PROFESSIONAL TRAINING YEAR MODULE (FULL-YEAR STUDY) Core 120 Year-long
MANP009 PROFESSIONAL TRAINING YEAR MODULE (WORK-STUDY 50/50) Core 120 Year-long

Module Selection for Professional Training Year (PTY) -

N/A

Opportunities for placements / work related learning / collaborative activity

Associate Tutor(s) / Guest Speakers / Visiting Academics N
Professional Training Year (PTY) Y
Placement(s) (study or work that are not part of PTY) N
Clinical Placement(s) (that are not part of the PTY scheme) N
Study exchange (Level 5) Y
Dual degree Y

Quality assurance

The Regulations and Codes of Practice for taught programmes can be found at:

https://www.surrey.ac.uk/quality-enhancement-standards

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2023/4 academic year.