Surrey University Stag

VISITOR ATTRACTION MANAGEMENT - 2023/4

Module code: MANM050

Module Overview

Visitor attractions are a key element of the tourist experience and a major element of a tourist destination. This module explores types of visitor attractions, identifying key attributes of each type of visitor attraction, management of visitor attractions worldwide using extensive case studies in the real world, application of technology and innovation in visitor attraction management for example, Virtual Reality (VR), Augmented Reality (AR) and Artificial Intelligent (AI). This module also investigates the functional management of visitor attractions, managing impacts of visitor attraction management on local environment, society and economy, ethical issues in visitor attraction management and risk management. 

Module provider

Hospitality, Tourism & Events Management

Module Leader

RODRIGUEZ Isabel (Hosp & Tour)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 7

JACs code: N832

Module cap (Maximum number of students): N/A

Overall student workload

Independent Learning Hours: 117

Lecture Hours: 11

Seminar Hours: 22

Module Availability

Semester 2

Prerequisites / Co-requisites

None.  

Module content

This module content covers: 



  •  types of visitor attractions; 


  •  key attributes of each type of visitor attraction, 


  • management of visitor attractions; 


  • technology and innovation in visitor attraction management;  


  • functional management of visitor attractions including human resource management, marketing management, planning and development of visitor attraction, operational management;  


  • managing impacts of visitor management; 


  • ethical issues in visitor attraction management; and  


  • risk management of visitor attractions


Assessment pattern

Assessment type Unit of assessment Weighting
Oral exam or presentation Group Presentation 30
Coursework Individual Report (2000 words) 70

Alternative Assessment

 In the event that a group project will not be suitable for re-assessment, an individual essay (2500 words) will be assigned. 

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate their ability to apply theory to practice, and to ensure that students have achieved the required level of knowledge and understanding about the subject. 
 

Summative assessment for this module consists of: 



  1. Group Presentation (30%)  



Students in groups of 4-6 should undertake a critically analysis and evaluation of key success factors of the management of a visitor attraction. The presentation must be succinct,critical and supported by evidence, relevant concepts and theories. A reflection on the process- how was the assessment carried out, key positives and challenges and how they were handled by the group, and what were the key learnings from the process must be included. 



  1. Individual Report Assignment (70%)  



Students are required to choose 2 out of 7 areas of visitor attraction management which are: marketing, human resource management, impacts of visitor attraction management, operation management, authenticity, ethical issues and technology and innovation, and write report of up to 2000 words. The report is designed to allow students to present a coherent argument on their chosen topics using sound theoretical underpinning, evidence from industry and logical analysis. The report topics will test students’ knowledge and understanding of the subject areas as well as their ability to relate theory with practice. 

Formative Assessment 
 
Feedback on student performance during the module includes: 



  • Use of review questions and case studies 


  • Review of mini presentations on the group assignment 


  • Verbal feedback in seminar and an assignment consultation session 


  • Scheduled series of assessment preparation session prior to the end of semester 


Module aims

  • To understand types and key attributes of different visitor attractions
  • To critically evaluate concepts and theories of visitor attraction managemen
  • To evaluate the importance of technology and innovation in visitor attraction management
  • To critically analyse and evaluate the impacts of visitor attraction management on environment, society and economy
  • To critically analyse ethical issues in visitor attraction management
  • To identify, evaluate and mitigate potential risks in visitor attraction management

Learning outcomes

Attributes Developed
001 In depth knowledge of the concepts and theories related to visitor attraction management KC
002 Identify and apply the relevant concepts and theories to the practice of visitor attraction management KCP
003 Critically evaluate impacts of visitor attractions on the environment, society and economy KCPT
004 Evaluate a wide range of approaches and techniques relevant to strategic and sustainable management of visitor attractions PT
005 Develop a critical understanding of and the ability to evaluate current and potential technological advances and innovation in visitor attraction management KCPT
006 Identify modifications to existing knowledge structures and theoretical frameworks of visitor management and propose new areas for investigations / new problems / new or alternative applications and methodological approaches KCP
007 Critically analyse ethical issues in visitor attraction management KCPT

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Methods of Teaching / Learning

The learning and teaching strategy is designed to: 



  • provide an insight of the existing knowledge about key aspects of visitor attraction management, for example, services marketing, operation management, and international tourism management  


  • enable students to critically analyse and synthesise management issues and problems in global and intercultural setting which are related to the visitor attraction management and produce constructive, realistic and innovative recommendations 


  • equip students with critical thinking and problem-solving skills to develop resourcefulness and resilience 


  • provide students with employability opportunities through guest speakers and field trips to visitor attractions 



The learning and teaching methods include:  

Lectures, seminar discussions and debates, presentations, case study analysis, and observation and reflection on field trip will synthesise relevant concepts and theories as well as discuss topical issues which the students will be called upon to further explore through independent guided learning activities. These L&T activities are designed explicitly to develop students’ critical ability and comprehension of the issues addressed through active and engaged learning

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

https://readinglists.surrey.ac.uk
Upon accessing the reading list, please search for the module using the module code: MANM050

Other information

This module has a capped number and may not be available to ERASMUS and other international exchange students. Please check with the Global Engagement Office exchange and study abroad team.

Programmes this module appears in

Programme Semester Classification Qualifying conditions
International Tourism Management MSc 2 Optional A weighted aggregate mark of 50% is required to pass the module

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2023/4 academic year.