AIR TRANSPORT FUNDAMENTALS - 2023/4
Module code: MANM330
This module introduces key issues in air transport management and provide students with fundamental skills in airline/airport operations and management.
Hospitality & Tourism Management
O'CONNELL Frankie (Hosp & Tour)
Number of Credits: 15
ECTS Credits: 7.5
Framework: FHEQ Level 7
JACs code: N853
Module cap (Maximum number of students): N/A
Overall student workload
Independent Learning Hours: 103
Lecture Hours: 24
Seminar Hours: 11
Guided Learning: 11
Captured Content: 1
Prerequisites / Co-requisites
Indicative content includes:
. The General Trend and Characteristics of the Global Aviation Industry
· Aeropolitics, Deregulation and Open Skies and its impact
· Low Cost Carriers and Long Haul Low Cost Carriers
· Full Service Network Airlines
· Regional Carriers and Charter Holiday Airlines
· Calculating important airline metrics: CASK, RASK, Yield, Break-even Load Factors
· Airport Business and Airport Commercial Strategies
· Airport Operations, Planning and Design
· Air Cargo
· Aviation Safety
· Business Model Insights & Characteristics (Aircraft Manufacturing, Aircraft Leasing, Engine Leasing, Maintenance, Ground Handling, Catering, Private Jets, IT, Consulting)
|Assessment type||Unit of assessment||Weighting|
|Coursework||INDIVIDUAL ASSIGNMENT (3000 WORDS)||60|
Group presentation - an individual assignment on the presentation topic of 2000 words.
The assessment strategy is aimed at giving students the opportunity to gradually build up their knowledge and understanding of fundamental issues in the air transport management and is designed to allow students to evidence their achievement of the learning outcomes. The assessment comprises an individual assignment and a group presentation.
Thus, the summative assessment for this module consists of:
For the first assessment (i.e., the group presentation) students will be working as a group to solve a practical issue faced by a company in the air transport industry.
As part of the second assessment component (i.e., the individual assignment), students are examined based on critically reviewing the literature, theories and techniques related to fundamental issues in air transport management. This report has a target length of 3000 words.
Formative assessment and feedback
During the first seminar, the assignments and the feedback process is explained
Feedback is also provided during and after in-class discussions
As the seminars are built around topic-specific group exercises, students do not only benefit from lecture’s feedback but also receive peer evaluations
A pre-assignment feedback session is an integral part of this module. During this session, students work in groups on a task which reflects the assignment requirements and receive feedback on their work
Once marking is completed, students are able to access a report online which contains detailed generic feedback as well as a breakdown of marks. This enables students to assess their own performance compared to their peer students
For the second assessment, students receive written feedback together with their returned reports. Apart from comments on the scripts, a formal sheet outlines students’ strengths, areas for improvements and suggestions on how to improve students’ performance for other assignments.
A post-assignment feedback session is designed to help students to fully understand the feedback given, which is particularly important at this stage as the report is one of the first assignments that students submit.
- The aim of this module is to give students a thorough and systematic coverage of critical aviation issues that underpin today's global aviation industry. It delivers a comprehensive overview of the various dynamics that frame the aviation industry and it provides students with a solid knowledge base on the industry pulse points. Airlines have diversified into a wide range of different business models and each has a different set of structural dimensions, operating characteristics and specifications, which are examined in detail. Similarly airports have also changed shape to incorporate aviations relentless transformation. Students will be able to analyse and conceptualise big picture issues both inside and outside the industry.
|001||Understand policy and regulatory issues in the air transport industry||KCT|
|002||Describe the key components of the air transport system, explain their essential characteristics and illustrate the challenges they face||KCT|
|003||Recognise and interpret the safety, security and environmental dimensions of the aviation industry||KCT|
|004||Apply theoretical concepts to airline commercial practices in order gain differentiation, value and profitability||PT|
C - Cognitive/analytical
K - Subject knowledge
T - Transferable skills
P - Professional/Practical skills
Methods of Teaching / Learning
The teaching and learning strategy is designed to provide a framework of contemporary knowledge and theories supported by examples from industry. The current issues and debates will be highlighted so that the students are able to apply critical thinking to the literature. The teaching and learning methods are based on a series of lectures and, where appropriate case studies and guest lectures.
The learning and teaching methods include:
- Seminars and/or class discussion
Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.
Upon accessing the reading list, please search for the module using the module code: MANM330
This module adopts the university curriculum framework which aims to develop learners with strong capabilities in Employability, Digital Capabilities, Global and Cultural Capabilities, Sustainability and Resourcefulness and Resilience. This module contributes to the development of the following capabilities:
Global and Cultural Capabilities: The module revolves around the development and management of air transport organisations (Airports/ Airlines) from a global perspective. Students develop an understanding of the influence of environment on the industry’s development, including international, national and cultural environments. Since students are from different countries with diverse cultural backgrounds, class discussions and seminar exercises will be used to reinforce students’ global and cultural capabilities.
Digital Capabilities: Teaching and learning materials are provided in several formats, and students are encouraged to use discussion boards for communication. Students will be provided instruction on digital literature review searches that support their development of independent learning and successful assessment preparation. Students will use the Virtual Learning Environment (VLE), SurreyLearn, video conferencing platforms such as Zoom and Microsoft Teams, and data analytics software to facilitate learning. These include accessing teaching and learning materials and engaging with their instructors and peers.
Employability: Guest lecturers will be present up-to-date insight from the air transport industry on relevant topics and provide an opportunity for students to directly learn from industry experts and stakeholders. Students will gain knowledge on current developments in air travel and be taught to critically evaluate these developments. They will also learn how to develop strategies to manage these developments. All these skills can be transferred to various situations at the workplace, including problem-solving tasks.
Sustainability: This module motivates students to critically evaluate the impacts of air travel/ transport industry on society, environment and economy through a case study analysis and class discussion. Students will be guided in developing recommendations for minimizing negative impacts of air travel for the society, environment and/or economy based on their knowledge of sustainable air transport/ tourism management and sustainable development.
Resourcefulness and Resilience: The assessment strategy which comprises two stages; formative assessment and summative assessment. Through this strategy, this module empowers students to build self-evaluation into assessment processes and create spaces for students to reflect on their own performance whilst reviewing feedback. The structured schedule of the two-stage assessment will also support students in developing time management skills. Also, students are motivated to make informed decisions from a range of options as to which aspect of their work they would like to request feedback. The critical nature of the in-class discussion will help foster openness by encouraging students to understand and discuss contrasting perspectives.
Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2023/4 academic year.