Surrey University Stag


Module code: MANM452

Module Overview

This is an advanced module on contemporary theory and strategic management practice in international business. The module examines key features of the global business environment, and explains the economic, social and political influences on international business strategy. It also looks into how companies formulate and implement strategic decisions in an international context. The module provides research-led insight into the latest developments, current issues and anticipated trends in international business strategy. 

The module is comprised of three learning components: workshop (introduction of International Business (IB) concepts), discussion (internalization of IB concepts), and case analysis and data search (application of IB concepts to real-world examples). In today’s global economies, the growth of global networks emphasizes the importance of both individual competencies and teamwork in formulating and implementing international business strategies. This course emphasizes the use of case analysis as a way of practicing both business thinking skills and writing and presentation skills. Through the module, students are expected to build both individual and collaborative abilities and apply knowledge learned from the lecture and class discussion to solve the problems in the real business world.


Module provider

Surrey Business School

Module Leader

PARK Hyeyoun (SBS)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 7

JACs code: N200

Module cap (Maximum number of students): 20

Overall student workload

Workshop Hours: 4

Independent Learning Hours: 104

Seminar Hours: 14

Tutorial Hours: 12

Guided Learning: 8

Captured Content: 8

Module Availability

Semester 2

Prerequisites / Co-requisites


Module content

Indicative content includes:

  • International business environment and impact on international business strategy.

  • Internationalisation, globalisation and the transnational corporation.

  • International strategic management and foreign market entry strategies.

  • Emerging economies and newly developed countries around the world: challenges and opportunities.

  • Dynamics and constraints of managing internationally, including optimising headquarter-subsidiary relations.

  • Managing strategically across borders

  • Contemporary issues in international business.

Assessment pattern

Assessment type Unit of assessment Weighting
Coursework Group Coursework: project report 65
Coursework Individual assessment: essay 35

Alternative Assessment

Coursework (individual)

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate their mastery of the learning outcomes through theoretically-informed practical application and personal reflection.

The main element of assessment is an integrative collaborative project that showcases students’ subject-specific knowledge and cognitive skills as well as their practical ability to apply their learning to complex problems and tasks in the relevant domain of professional practice. The individual assignment is based on the case analysis and provides an opportunity to reflect on one’s individual contribution and learning from the analysis. The two elements of assessment are thus designed to complement each other.

Thus, the summative assessment for this module consists of:

  • Group project report

  • Individual reflection on own performance on the project and the learning from the project

Formative assessment

Formative feedback is offered on an ongoing basis during seminars/group discussions


Formative feedback is provided as detailed above.

Module aims

  • Understand the issues and complexities involved in managing and leading in cross-cultural contexts theoretically and practically
  • Explore the social, economic and political arenas worldwide, and their impact on the behaviour, decision-making and strategy of transnational corporations.
  • Develop a critical appreciation of how companies design, implement and manage global strategies successfully

Learning outcomes

Attributes Developed
001 Explain the main features of the international business environment and comment on the implications for a global strategy with reference to relevant theories and current management practice. KCPT
002 Critically evaluate and discuss issues in international business with reference to relevant theories and current management practice. KCPT
003 Deploy advanced decision-making skills to complex problems in international business management. KCPT
004 Work efficiently and effectively in multicultural teams across a range of boundaries to deliver required outcomes under time and resource constraint. KCPT
005 Communicate effectively and discuss complex ideas verbally and in writing. KCPT

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Methods of Teaching / Learning

The learning and teaching strategy is designed on the principles of project-based experiential pedagogy and thus combines research-informed academic content with applied learning through project work. Learning and teaching are research-led and follows a student-focused, experiential, flipped-classroom methodology with online elements. It comprises seminars and group discussions. It also includes active and self-directed learning – both group and individual. Prior to attending the seminar, students are expected to undertake the essential reading and complete any set work for the sessions. The project work, which is the basis of both active learning and module assessment, is designed to give students the experience of working in an international and cross-cultural context. Together with dedicated group project tutorials –- these sessions are designed to support student learning through project work and provide formative feedback in preparation for the assessment.
The learning and teaching methods include:

  • Lectures are mainly designed to illustrate and explain theoretical concepts and models.

  • Seminars/group discussions are designed to develop a more practical insight into the applied nature of the various topics covered: they help explore the theoretical concepts and models by reference to a range of topical issues and case studies.

  • Active learning includes engaging in classroom practical exercises, video and case analyses, and group project work.

  • Active learning through guided learning

  • Self-directed learning pertains to engaging with learning materials and undertaking desk research required for classroom participation and assessment.

  • Project tutorials support students in their project work through a systematic review of progress, discussion and formative feedback from an academic tutor.

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list
Upon accessing the reading list, please search for the module using the module code: MANM452

Other information

Global and cultural capabilities

This module helps students to explore global issues in social, economic, and political areans and to foster cross-cultural literacy


This module encourages students to enhance practical insights about how to implement and manage global strategies by addressing real-life organizational problems and designing managerial practice. 

Resourcefulness and Resilience 

This module enables students’ development to become independent thinkers and global talents who are, capable to identify problems and apply scientific inquiry methods to obtain new knowledge across global markets

Programmes this module appears in

Programme Semester Classification Qualifying conditions
Management (Dual Degree with SKEMA) MSc 2 Optional A weighted aggregate mark of 50% is required to pass the module
Management MSc 2 Optional A weighted aggregate mark of 50% is required to pass the module

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2023/4 academic year.