Surrey University Stag


Module code: MANM468

Module Overview

 Students have opportunity to put theory into practice for digital skills by working in a group project with designated companies around a corporate challenge.  The corporate challenge centres around the digital marketing challenges which companies face today.

Initially, we review theory holistically related to a digital marketing strategy from customer journey mapping and target market to social media and channel management to website design and SEO.  Where possible, we bring in outside speakers from industry and have workshops to develop skills.

Students then form teams and meet their designated companies while they evaluate the current digital marketing strategy and the commercial context for a company.  Based on feedback from the Stakeholder Presentation, student teams then develop and execute a designated corporate challenge related to the digital marketing strategy. 

An understanding of theory related to key digital business skills related to the corporate challenge are assessed in an individual assignment.  In turn, students apply theses skills in the corporate challenge which is assessed in the group assignments for Stakeholder Presentation and Project Report.

Students also develop other business skills such as teamwork and resilience which they will practice in the project.  This supports programme objectives to develop an understanding of theory and practice related to Digital Economy as well as to develop skills relevant for Entrepreneurship. 

Module provider

Surrey Business School

Module Leader


Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 7

JACs code: N100

Module cap (Maximum number of students): 50

Overall student workload

Independent Learning Hours: 84

Lecture Hours: 22

Seminar Hours: 11

Guided Learning: 11

Captured Content: 22

Module Availability

Semester 2

Prerequisites / Co-requisites


Module content

Indicative content includes the following:

  • Digital marketing- theory and practice for constructing a digital marketing strategy;

  • Entrepreneurship- learning by doing where theory is applied in a business context;

  • Project management- group assignment where students work in teams on business challenge;

  • Data storytelling- students evaluate data analytics related to project for decision-making purposes;

  • Stakeholder management- interaction with external stakeholders which is part of assessment.

Assessment pattern

Assessment type Unit of assessment Weighting
Project (Group/Individual/Dissertation) STAKEHOLDER PRESENTATION 30

Alternative Assessment

  • The Stakeholder Presentation will be prepared as either an individual or group assignment as a video presentation
  • The Group Project Report will be prepared as an individual assignment

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate their understanding of key digital skills and then to apply them in a business context.

Thus, the summative assessment for this module consists of:

  • Stakeholder Presentation (addresses learning outcomes 1,2, and 4)

  • Digital Skill Report- (addresses learning outcome 1)

  • Project Report (addresses learning outcomes 3, 4, 5)

Formative assessment

Students will receive individual and group feedback during the module from teaching staff as well as external stakeholder which they are expected to use to improve their work in subsequent assignments;


Students will receive feedback verbally in lecture or tutorial while they will also receive written feedback for assignments which can be used to inform further summative assessments.

Module aims

  • To equip students with a critical understanding of how the Digital Economy affects different business activities
  • To provide practical experience for students to develop digital skills
  • To develop a better understanding of business practices through an active connection with businesses and the local community;

Learning outcomes

Attributes Developed
001 Develop critical understanding of theory for key digital skills which businesses need to develop in the Digital Economy K
002 Demonstrate ability to apply these key digital skills in a business context PT
003 Critically evaluate how theory works in practice in project where digital business skills are applied KC
004 Demonstrate project management skills in group project which relate to employability such as teamwork, resilience and time management PT
005 Develop understanding about stakeholder management in group project with external stakeholders PT

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Methods of Teaching / Learning

The learning and teaching strategy is designed to: Combine lectures, group discussion and workshop activities, including guest speakers. In addition to literature and research studies, the module will make use of online resources. The learning and teaching methods include: Lectures, seminars, class discussions and debates. Group project and activities; Multimedia resources e.g. audio podcasts (used both in class and as part of guided study/class preparation) SurreyLearn VLE (used to support learning and teaching and communication with students) Support materials Reading and class preparation via directed learning and independent study Individual work Group discussions Designated external resources to support skill development where deemed appropriate; In addition, those on the module teaching team are accessible throughout the semester to address and clarify questions. Office hours will be provided. Feedback given will be oral and/or written on an individual basis and summative.

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list
Upon accessing the reading list, please search for the module using the module code: MANM468

Other information

The module supports development of 5 pillars for learning as follows:

Employability – students develop key digital and business skills which they can apply in a range of different business contexts.  This is assessed in the individual assignment.

Digital Capabilities – students develop an understanding and awareness of key digital skills which they apply in a business context; this is assessed in both individual and group assessments.

Resourcefulness and Resilience – students work in groups on a project where they are expected to respond to challenges to find solutions which require creativity and an ability to adapt based on the business context.  This is assessed in the group assignment.

Programmes this module appears in

Programme Semester Classification Qualifying conditions
Entrepreneurship & Innovation Management MSc 2 Compulsory A weighted aggregate mark of 50% is required to pass the module
Digital Marketing MSc 2 Optional A weighted aggregate mark of 50% is required to pass the module

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2023/4 academic year.