Module code: MANM548

Module Overview

This module explores the key theoretical concepts of entrepreneurship and innovation and blends them with knowledge from practice. Thus, students get two important perspectives  theory and practice. These elements (theory and practice) are then incorporated into a visual and agile timeline, which acts as baseline template for entrepreneurial action. Using this timeline, students can plug and play a chosen product / service and then evaluate for effectiveness. Students, therefore, are building up key entrepreneurial and innovation knowledge in a simulated and safe environment.

Module provider

Surrey Business School

Module Leader


Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 7

Module cap (Maximum number of students): N/A

Overall student workload

Independent Learning Hours: 105

Lecture Hours: 8

Seminar Hours: 22

Guided Learning: 7

Captured Content: 8

Module Availability

Semester 2

Prerequisites / Co-requisites


Module content

The indicative content of the module includes: 

  • Entrepreneurial terminology in management

  •  Opportunity recognition, creativity, ideation and entrepreneurial thinking

  •  Innovation strategies

  •  Analogue and digital tools entrepreneurs

  •  use (Business Modeling, the MVP and RAT)

  • The pathways available to entrepreneurs and the nuances of the PIVOT

  •  Exploring regional (UK, Paris, Brazil and USA) entrepreneurial eco-systems

  •  Sustainable considerations with entrepreneurial action

  • The entrepreneurial eco system - current state and future state

  •  Creating a visual timeline

  •  Creating an impactful founders brief

Assessment pattern

Assessment type Unit of assessment Weighting
Coursework Individual assignment 60
Oral exam or presentation Group presentation 40

Alternative Assessment

Essay on criticality of an entrepreneurial topic (for the Group presentation).

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate their mastery of the learning outcomes.

Thus, the summative assessment for this module consists of:

  • 1. An individual written assessment to demonstrate learning outcomes 1, 2 and 3 2. A presentation to meet learning outcomes 4 and 5

Formative assessment

Students will undertake practice tasks during the module that support completion of the summative assessments.

Formative feedback will be provided throughout these tasks and additionally during assessment-focused sessions during the module. Feedback Students will receive the following feedback for each piece of summative assessment: An individual grade, A breakdown of marks achieved for each assessment criteria via a marking rubric, Individual focused feedback comments. An overall cohort analysis of the summative assessment performance including areas of strength and opportunities for future development

Module aims

  • Explore key entrepreneurship and innovation concepts from a theoretical perspective.
  • Explore key entrepreneurship and innovation concepts from a practise-based perspective.
  • Develop a visual and agile timeline of entrepreneurial action from a personal perspective.

Learning outcomes

Attributes Developed
001 Critically evaluate key entrepreneurial and innovation theoretical concepts K
002 Critically evaluate entrepreneurial and innovation practice-based concepts K
003 Create a visual and agile timeline of entrepreneurial action for a chosen product / service. CKP
004 Apply this knowledge and develop an elevator pitch for their chosen product / service. CKPT
005 Showcase an elevator pitch CKPT

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Methods of Teaching / Learning

The learning and teaching strategy is designed to combine theoretical and practical application of a range of entrepreneurial theories and approaches. Learning and teaching follows a student-focused combination of activities including short lectures, classroom-based tasks and case studies, and presentations, complemented by online guided learning activities. Students are expected to undertake substantial independent study to further build on the classroom and online content.

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

Upon accessing the reading list, please search for the module using the module code: MANM548

Other information

Employability: This module enables the student to identify the different entrepreneurial pathways within management-related roles, thus boosting their employability prospects and understanding the entrepreneurial/intrapreneurial culture with organisations. Global and cultural capabilities: The programme and module has a strong cohort from around the world. Students will be integrating through the module and engaging with one another. Digital capabilities: Students will use the Business Model canvas (BMC), Value Proposition Canvas (VPC) and other tools which are digitised. Thus, students will become competent at using tools and platforms. Resourcefulness and resilience: Students will develop their resourcefulness (independent critical thinking) and resilience within this module. Taking two individual assessments, students will be supported by formative feedback and coached (by a practitioner[s]) through challenging areas to supports their growth in resourcefulness and resilience. Therefore, they will be better prepared for management roles in industry. Sustainability: Issues surrounding sustainability of entrepreneurial action and the impact of these activities will be covered in the module. Taking this understanding into industry sets the scene for better equipped students in management roles.

Programmes this module appears in

Programme Semester Classification Qualifying conditions
Management MSc 2 Optional A weighted aggregate mark of 50% is required to pass the module

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2023/4 academic year.