Strategic Hotel Management MSc - 2023/4

Awarding body

University of Surrey

Teaching institute

University of Surrey


FHEQ Level 7

Final award and programme/pathway title

MSc Strategic Hotel Management

Subsidiary award(s)

Award Title
PGDip Strategic Hotel Management
PGCert Strategic Hotel Management

Modes of study

Route code Credits and ECTS Credits
Full-time PKA61088 180 credits and 90 ECTS credits

QAA Subject benchmark statement (if applicable)

Business and Management (Master), Events, Hospitality, Leisure, Sport and Tourism

Other internal and / or external reference points


Faculty and Department / School

Faculty of Arts and Social Sciences - Hospitality & Tourism Management

Programme Leader

RAMAKRISHNAN Sumeetra (Hosp & Tour)

Date of production/revision of spec


Educational aims of the programme

  • Emphasise the international outlook of the hotel sector to nurture respect for diversity and develop awareness of global challenges
  • Prepare students to assume key managerial and leadership roles in the global hotel sector, or to pursue further academic study, by developing knowledge and skills, agility, resourcefulness and resilience through ambitious and authentic assessments
  • Provide students with high quality experiential learning by integrating and balancing research-led and practice-based education
  • Inspire and motivate students to unlock their full potential and make a positive difference in the world of hospitality and beyond
  • Challenge students' understanding of and instil their responsibility to shape a more sustainable future society
  • Provide a high-quality education on strategic hotel management, which is intellectually rigorous and recognises current issues, e.g., sustainability, as well as relevant to the needs of future managers, executives and professionals in the hotel industry
  • Enable confident, critical, and creative use of full range of digital technologies for information, communication, and problem-solving in contemporary business contexts
  • Offer a business management orientation related to the hotel business drawing on a range of cognate areas of study to explain and analyse the hotel sector
  • Empower students with critical thinking skills and knowledge to appreciate current inter-relationships between key hotel sectors and the ability to influence their future directions
  • Inspire future generations of leaders and entrepreneurs to create, lead, innovate, challenge and change global and local hospitality businesses for the better
  • Nurture and challenge students' aspiration and intellect in specific areas of hospitality through exciting original elective modules by leading academics and researchers
  • Develop graduates who are resourceful, independent, reflective thinkers and lifelong learners to become successful, globally competitive leaders in their chosen professions in the hotel industry

Programme learning outcomes

Attributes Developed Awards Ref.
Critically evaluate the development, characteristics, issues and influences relevant to strategic hotel management C PGCert, PGDip, MSc
An in-depth understanding of key issues, challenges and future directions of the international hotel industry KC PGCert, PGDip, MSc
Appreciate the management, operation, organisation and provision of managing global hotel businesses through research-led, practice-based modules KP PGCert, PGDip, MSc
Understand the research process and develop an ability to design research in strategic hotel management with appropriate methods K PGCert, PGDip, MSc
Develop an ability to recognise and address specific needs, issues, and challenges within the various aspects of global hotel management to support sustainability in the industry CP PGCert, PGDip, MSc
Critically evaluate key management theories and successfully apply them in the management, operation, organisation and provision of hotel business or service sector KP PGCert, PGDip, MSc
Develop independent thinking and active learning techniques that challenge existing knowledge and business practices PT PGCert, PGDip, MSc
Develop enhanced learning and problem-solving abilities that build confidence, self-efficacy, resourcefulness, and resilience CP PGCert, PGDip, MSc
An ability to apply knowledge and skills to produce a high-quality research project, which could take the form of dissertation or business plan. K MSc
Evaluate critically a wide range of approaches and techniques relevant to the strategic management of hotels KP PGCert, PGDip, MSc
Display a range of knowledge, skills and behaviours relevant to the needs of existing and future managers, executive and professionals irrespective of their sector of operation focusing on analysis and synthesis, communication and presentation skills, marketing, finance and operations, and research and critical reasoning PT PGCert, PGDip, MSc
Develop a critical understanding of ethical dilemmas, challenges in diversity and inclusion within the hotel sector and the ability to formulate solutions in dialogue with colleagues, clients, mentors and others KP PGCert, PGDip, MSc
Develop a critical understanding of and the ability to evaluate current and potential technological advances and techniques relevant to strategic hotel management and pave the way for new technological directions in hotel management and operations KP PGCert, PGDip, MSc
Critically evaluate the impacts of the hotel industry on environment, economy and society T PGCert, PGDip, MSc

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Programme structure


This Master's Degree programme is studied full-time over one academic year, consisting of 180 credits at FHEQ level 7. All modules are semester based and worth 15 credits with the exception of project, practice based and dissertation modules.
Possible exit awards include:
- Postgraduate Diploma (120 credits)
- Postgraduate Certificate (60 credits)

Programme Adjustments (if applicable)



Year 1 (full-time) - FHEQ Level 7

Module Selection for Year 1 (full-time) - FHEQ Level 7

Important. Please read carefully before selecting your modules.
- Students must choose one of the two compulsory modules; Dissertation (MANM387) or Business Plan for Hospitality, Tourism and Events ( MANM514).
- Students who choose to take Dissertation (MANM387-60 credits) have to take two optional modules (30 credits).
- Students who choose to take Business Plan for Hospitality, Tourism and Events (MANM514 -30 credits) will have to take four optional modules (60 credits) including Contemporary Issues in Sustainability ( MANM513 -15 credits) and Designing Digital Services (MANM515 -15 credits).

- Students starting the programme in February will undertake Dissertation (MANM 387) Across Academic Years rather than Year-Long.
- Students starting the programme in October will undertake Dissertation (MANM 387) Year-Long rather than Across Academic Year.

- Students starting the programme in February will undertake Business Plan (MANM514) and MANM513/MANM515 in the summer semester.
- Students starting the programme in October will undertake Business Plan (MANM514) in semester 2 and MANM513/MANM515 in the summer semester.

- Students starting the programme in February will undertake Research Methods ( MANM386-15 credits) during semester 2 rather than semester 1.
- Students starting the programme in October will undertake Research Methods ( MANM386-15 credits) during semester 1 rather than semester 2.

Opportunities for placements / work related learning / collaborative activity

Associate Tutor(s) / Guest Speakers / Visiting Academics Y
Professional Training Year (PTY) N
Placement(s) (study or work that are not part of PTY) N
Clinical Placement(s) (that are not part of the PTY scheme) N
Study exchange (Level 5) N
Dual degree N

Other information

Through taking this MSc programme students will gain an understanding of the global hotel industry, and an in-depth exploration of the strategic management approaches, and develop the knowledge, skills and insights required to take on leadership positions within the international hotel sector. Through developing critical thinking, analytical skills and techniques in operations and strategic management, the programme will support students to master the academic knowledge and professional skills required to compete on a global stage. Towards this end, the programme will develop students' understanding of national, international and multinational hotel chains, by integrating theory, practice and application of knowledge.

The MSc in Strategic Hotel Management, through the application of the Surrey Curriculum Framework, seeks to support the development of sought-after graduates who em body the following characteristics:
- Future hotel leaders - addressing hotel industry needs and societal challenges, gaining necessary skills and mindset, continuing to make a difference in the hotel industry.
- Critical and creative thinkers - employing evidence-based reasoning, applying multiple perspectives of business issues, recognising distinctive contribution of management and technologies into real-world issues,
- Globally and culturally intelligent - demonstrating awareness of, and respect for, intercultural variations in business and technologies, respecting diversity and promoting equality;
- Resourceful, resilient, and enterprising in outlook - developing an opportunity-centred mindset and leadership, demonstrating confidence in responding effectively to opportunities, challenges, problems, and setbacks, reflecting and learning from own performance and experiences;
- Effective communicators - presenting study findings effectively, explaining ideas clearly and fluently in writing, orally, and through the creation of technological solutions;
- Ethically, socially, and environmentally responsible - demonstrating awareness of the potential technology solutions for the promotion of inclusion, social justice, and environmentally sustainable behaviour, professional achievements that will shape a more sustainable future society.
- Digitally competent - demonstrating skills, knowledge, and attitudes that enable confident, critical, and creative use of a full range of digital technologies for information, communication, and problem-solving in all aspects of life ;

These characteristics and qualities embody our institutional educational commitment to developing learners with strong capabilities in the following five areas: Employability, Digital Capabilities, Global and Cultural Capabilities, Sustainability, and Resourcefulness and Resilience.

Quality assurance

The Regulations and Codes of Practice for taught programmes can be found at:

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2023/4 academic year.