EVENT OPERATION - 2024/5

Module Overview

This module will set the foundation for future modules where students would design and stage their own events. It will provide a rigorous framework of knowledge and understanding, concerning the key aspects in event operation. This module will also critically discuss the challenges appearing in event operation. These would prepare students for producing and operating a live event as well as providing solutions to main issues if arise.

Module provider

Hospitality & Tourism Management

Module Leader

LI Yanning (Hosp & Tour)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 4

Module cap (Maximum number of students): N/A

Module Availability

Semester 1

Prerequisites / Co-requisites

None

Module content

• Event production


• Project management


• Facilities management


• Supply chain management


• Events HR management


• Catering and accommodation

Assessment pattern

Alternative Assessment

N/A

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate: their critical understanding of the key areas and aspects in event operation and creative think forward solutions, research skills, practical transferrable skills, communication skills and professionalism.

Thus, the summative assessment for this module consists of:

• An individual poster weighted at 50%


• An individual portfolio weighted at 50%

Formative assessment

Formative assessment will be conducted through the students contributions to inclass activities and exercises throughout the module.

Feedback

Formative assessment and feedback will be as part of the individual and group tasks carried out within the teaching session. Feedback will involve both the teaching staff and peer to peer feedback. In addition, post-assessment feedback and support will be provided after the first assignment to help students understand their own performance and the areas for improvement, and how to improve for the second assignment. Furthermore, a post-assessment Self-reflection and Action Plan will be provided for students to use in order to gain further understandings on ways for enhancement in their following assignments.

Module aims

• Equip students the most fundamental knowledge concerning the production and operation of a live event
• Develop students problem-solving abilities when operating events, supported by professional knowledge and frameworks
• Prepare students for their future learning involving live events

Learning outcomes

Methods of Teaching / Learning

The learning and teaching strategy is designed to:

enable students to develop an understanding of, and be able to critically analyse, the various areas and aspects of event operation; enable students to develop up-to-date knowledge of the possible challenges and issues in event operation, and equip them with forward thinking, creative, and problem-solving skills and lens to manage those challenges.

The learning and teaching strategy is also designed to assist in the developments of student's analysis skills, critical thinking, research skills and the ability to justify arguments and statements with evidence-based materials. Furthermore, the learning and teaching strategy is designed to develop students cultural awareness, digital literacy, confidence and competence in working with others, leadership, communication skills, employability and professionalism.

To achieve the above, the following learning and teaching methods will be used:

• lectures


• tutorials


• seminars


• workshops


• guided learning


• independent learning


• self-reflection

Specifically, the lectures intend to introduce theories with support materials and reinforcement covering the topics in the above. In seminars and workshops, students will undertake interactive exercises such as group discussions in order to demonstrate the application of theory, team-working, professionalism, confidence and communication skills. In tutorials, students will be asked critical questions on their work in progress, justifying arguments and critical reflections of their own thinkings will be developed. It is expected that students will conduct wide readings, individual research, and reflective review in their independent learning.

Formative feedback will be provided to students during these interactive sessions.

Group/team working: articulating expectations of student contribution in terms of encouraging mutually supportive learning environments, developing confidence through collaboration, respectful communication (negotiating aims, supporting classmates, recognising diversity), and adapting to changing circumstances (ability to maintain a positive mindset, adaptable to changing circumstances). Encourage reflective learning from group dynamics (i.e., group cohesion and co-operative approaches) and being reflexive about individual contribution to demonstrate learner development of these attributes.

Critical and evaluative approaches: drawing out the expectations of being ¿critical¿ and ¿evaluate¿ connected to effective problem solving and decision making, e.g., awareness of confirmation/cognitive bias when engaging with relevant literature, openness to other viewpoints, willingness to change own perspective and recognise how conflicting evidence can be used to substantiate a position. Engagement with literature: to develop an informed subject knowledge base to underpin innovation, decision making, taking risks, problem solving. Articulate expectations of engagement with the literature for confidence building through an understanding of key issues to hold a rational/balanced/reasoned point of view and be able to articulate this in discussions/debates. Make informed judgements through an understanding of event operation e.g., production, workforce management, communication.

Feedback literacy: exploring the development of a positive mindset to manage emotional engagement in feedback recipience. This could be articulated in guidance for feedback dialogue and discussion; closing feedback loops, etc.. Encouraging mutually supportive peer feedback, developing empathic communication skills to support confidence building and learner agency in their development.

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

https://readinglists.surrey.ac.uk
Upon accessing the reading list, please search for the module using the module code: MAN1139

Other information

Surrey's Curriculum Framework is committed to developing postgraduates with strengths in Employability, Digital Capabilities, Global and Cultural Capabilities, Sustainability and Resourcefulness and Resilience. This module is designed to allow students to develop knowledge, skills and capabilities in the following areas:

Resourcefulness and resilience: The approach of this module is one where students are experiencing the methods of assessment directed by real industry practice. As a cohort, all students will experience this together, sharing experiences, providing support and empathy, and supporting each other practically. Through the practical elements and the assessments students are able to draw upon and develop their own resourcefulness and problem solving and building their own confidence and self-efficacy. They will also develop an appreciation of barriers and challenges event professionals face because of working on a real industry case, and how these may be overcome, through an appreciation of their personal experiences, and the shared experiences of the collective cohort.

Global and cultural capabilities: The module is based on a global perspective, centred on international event practices and globally shared challenges the event industry faces. Factors influencing event management practices are explored, promoting an awareness of the diversity of lived experience and culture affecting these. Invited speakers contribute to a diverse global perspective. Students are encouraged to share experiences and knowledge from their own cultures and backgrounds, and to respect and value differences in experience, which will as a result, develop their cultural awareness/ capabilities.

Digital Capabilities: Learning to navigate the VLE, SurreyLearn, is an essential part of this module. Teaching and learning materials are provided in a number of formats, and students are encouraged to use discussion boards and Padlet for communication. Students are encouraged to communicate with one another for preparation of their group presentations using WhatsApp, Teams, and shared documents. Specific teaching on conducting literature searches and using multi-media software is included in this module. These are key skills that are increasingly important to the modern event management workplaces, working in a variety of settings and teams. This also allows greater breadth of opportunities to communicate and work in various areas of the event industry globally. As with all modules, students are expected to engage with online material and resources via SurreyLearn, and other digital platforms.

Employability: This module provides students with a working knowledge of key issues in event practice locally and globally. The real-life industry case studies equips students experience working on an industry project. The module continues to build on ability to collect, analyse, present, and critically evaluate data and findings that are a key transferable skill sought by employers in addition to team working, leadership and communication skills developed in this module.

Sustainability: This module contains two key contents: environmental sustainability practices in events. These will allow students to think critically about the role and power of events during their operation. This module aims at advancing students¿ understanding, awareness, and creative solutions to deal with key agenda on these specific sustainability areas.

Programmes this module appears in

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2024/5 academic year.