THE UG LIVE EVENT PROJECT (EVENT PLANNING & MARKETING) - 2024/5

Module Overview

The major part of this module is devoted towards the planning and marketing of a live event. Building on the knowledge gained from Year 1 modules, this task will require the students to work in collaboration as part of small teams with allocated roles and responsibilities. Students will go through the creative design process and then take ideas forward and through a feasibility process.  In the course of this module students will learn essential knowledge about the practical planning, documentation, organisation and technical considerations for the staging of a live event.  This will involve students using digital tools (e.g. Microsoft Teams) to create and share documents and software (e.g. Microsoft Publisher and Excel) to create marketing materials and an event profit and loss sheet.  Students will receive regular feedback on their plans and their performance from peers, teaching staff and internal suppliers (e.g. venue managers) and will learn to reflect on their own professional development and to act upon feedback.  Thus this module will help students to create self regulating teams and to build self confidence and this practical module will enable students to gain a real depth of understanding of the stage by stage process of successful event management. In Semester two students will be able to take the UG Live Event Project 2 which is the Event Delivery and Evaluation module in which student event teams deliver a live event and evaluate all key aspects of the business and operations management of the project.

Module provider

Surrey Hospitality & Tourism Management

Module Leader

LI Yanning (Hosp & Tour)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 5

Module cap (Maximum number of students): N/A

Module Availability

Semester 1

Prerequisites / Co-requisites

MAN1102 Event Planning & Management

Module content

Indicative content includes: Organizational structures and roles and responsibilities, strategies for working in collaboration with others, event creativity and design, developing event concepts for culturally diverse audiences, feasibility assessments, digital marketing, event production, venue and supplier selection, sustainable resourcing of events, sponsorship and gaining funding, financial forecasting and budgeting , digital documentation management, meetings and communications management, stakeholder management.

Assessment pattern

Alternative Assessment

The alternative assessment is one report of 2,500 words.  The report should critically assess approaches to determining event feasibility.  This should include a reflection on the role of teamwork, team roles and responsibilities, communication and leadership on event planning.  

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate both the theoretical and practical skills they have developed in the module.

Thus, the summative assessments for this module will consist of: 

• CW1 (Group) the project feasibility study (PFS) which is an initial study of all key aspects as regards the event team structure and lines of reporting, the event concept, the design and theme, the demand and completion within the market, an initial overview of the event marketing, initial overview of resource requirements, areas of income, potential costs and desired profits. Finally students will assess areas of business and organisational risks.


• CW2 (Individual) self reflection report (SRR) in which students will present a personal reflection on the skills, knowledge and competencies that they have developed through the module as well as the challenges they have faced and how they have dealt with them.  

Module aims

• Develop students' abilities to rapidly form meaningful working relationships so as to be able to effectively deliver a common goal (event)
• Develop students' abilities to conceive and design exciting and feasible creative event concepts for an audience from different cultural backgrounds
• Develop students' abilities to use technology to create and share documents (e.g. event proposals, marketing plans)
• Develop students' abilities to identify suitable resources from sustainable sources and to create feasible event budgets
• Develop students' abilities to identify areas of income and manage the finances of the event project using a digital tool such as Excel
• Develop students' abilities to develop digital and offline event marketing strategies
• Develop students' ability to reflect on the industry skills and competencies that they have gained through event planning

Learning outcomes

Methods of Teaching / Learning

The learning and teaching strategy is designed to facilitate the development of students’ knowledge and skills in creating and marketing events and their understanding of business aims and intentions.

The learning and teaching strategy is also designed to assist in the developments of student’s confidence and competence in working with others in order to achieve key targets.

This module is taught as a workshop.

The learning and teaching methods are designed to encourage students to respond to formal presentations but also to take responsibility for their own learning. 

Workshops may include short lectures and a variety of team activities, discussions and presentations. 

During workshops students will regularly receive peer and lecturer feedback on their event plans and professional performance. 

This is a highly practical and dynamic module and the weekly content will be appropriate to the specific event projects that students are working on. 

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

https://readinglists.surrey.ac.uk
Upon accessing the reading list, please search for the module using the module code: MAN2168

Other information

Surrey's Curriculum Framework is committed to developing students with strengths in Employability, Digital Capabilities, Global and Cultural Capabilities, Sustainability and Resourcefulness and Resilience. This module is designed to allow students to develop knowledge, skills and capabilities in the following areas:  

Digital Capabilities: Learning to navigate the RateSim Simulation and SurreyLearn, is an essential part of the module. Teaching and learning materials are provided in a number of formats (e.g. captured content, documents, mock calculation, Excel workbooks etc), and students are encouraged to use various methods for communication. Students also works with Excel spreadsheet for their weekly group tutorials and other exercise which helps them familiarizing themselves with functions and formats of the software.  

Employability: This module provides students with a working knowledge of key conceptual foundations for critically analysing revenue management data, equipping students to use their knowledge of the topic to make strategic, technical and operational business decisions in the service industry with the aim to optimize revenue. This knowledge and decision-making skills will naturally be developed over time with more experience in their career This module continues to build on the ability to critically analyse data with the aim to develop pricing, distribution and inventory control decisions.

Global and cultural understanding: In this module, students are informed of different revenue management practices that are impacted by various global consumer behavior. As such, students develop global and cultural understanding in terms of purchase behavior in different countries outside the UK and how decision making needs to be evolved accordingly.

Resourcefulness and Resilience: This module equips students by using practical examples and exercises to critical analyse and interpret revenue management data that is key to understanding the financial performance and management of any service business and making strategic, technical and operational business decisions. This allows students to build resourcefulness and resilience in developing a problem-solving mindset through financial accounting problems and risks in the context of service businesses.

Programmes this module appears in

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2024/5 academic year.