Module code: MAN2196

Module Overview

This module will introduce the concept of the business model to students where they develop an understanding about how key components of a business (product, market and finance) are related to the value creation and its delivery. Students are then presented with a range of tools (including various types of business model canvases and business model types) to help set up (in the context of a new venture creation), describe (in the context of an existing venture), analyse, and improve the business model design.

Ultimately, students need to apply their critical understanding of the knowledge, business and research skills to either modify an existing business model design (for an existing venture) or create a new one (for a start-up) to develop sustainable growth strategies.

This relates to basic business skills which are applicable for all Business Management pathways.

Module provider

Surrey Business School

Module Leader


Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 5

JACs code:

Module cap (Maximum number of students): N/A

Overall student workload

Independent Learning Hours: 84

Lecture Hours: 22

Seminar Hours: 11

Guided Learning: 11

Captured Content: 22

Module Availability

Semester 2

Prerequisites / Co-requisites


Module content

  • Indicative Module content may include:

  • Entrepreneurship and Innovation theories;

  • Business modelling tools and techniques (including business canvases);

  • Value-creation, delivery and capture;

  • Business context and commercial research;

  • Professional presentation of complex information.

Assessment pattern

Assessment type Unit of assessment Weighting
Project (Group/Individual/Dissertation) Business Modelling Group Project 40
Coursework Business Modelling Individual Report 60

Alternative Assessment

The Business Modelling Project will be prepared individually as a video presentation with maximum of 12 minutes

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate their understanding of key business model concepts and tools, and then to apply them in a business context.

Thus, the summative assessment for this module consists of: 

  • Business Modelling Group Project - 40% addresses learning outcomes 1,2, and 5)

  • Business Modelling Individual Report - 60% (addresses learning outcomes 2, 3, 4)

Formative assessment Students will receive individual and group feedback during the module from teaching staff, which they are expected to use to improve their work in the subsequent assignments. Feedback Students will receive feedback verbally during the lectures or seminars, while they will also receive written feedback for group assignment which can be used to inform further summative individual assessment.

Module aims

  • Explore a range of business model designs in different business contexts.
  • Provide tools, techniques, and methods to support the design, analysis and innovation of business models.
  • Evaluate the effectiveness and sustainability of business model through appropriate testing to generate growth strategies with recommendations for implementation.

Learning outcomes

Attributes Developed
001 Understand and evaluate key concepts and tools related to business models. K
002 Apply business and analytical skills to the business model design, analysis and innovation. CPT
003 Demonstrate entrepreneurial problem-solving skills. CKPT
004 Critically evaluate relevant information relating to the business model design and corresponding business environment. CPT
005 Demonstrate the ability to present and communicate complex information concisely and effectively. CP

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Methods of Teaching / Learning

The teaching and learning strategy is designed to benefit passive as well as active learners. Apart from catering for the needs of both types of learners, and, therefore, providing a teaching and learning strategy that is fairer and does not disadvantage either group, it is intended to promote sound understanding of theory and how it may be applied in practice. This is achieved by providing opportunities to engage with the material in the class, independently, in groups, and individually with the focus on learning by doing, through the experience, discussions, and continuous feedback. This is seen as important in a programme that is intended to educate students for entrepreneurship rather than simply educating them about it. Hence it carries more weight in the assessment process. The teaching and learning methods may include: Interactive lectures; Guest speakers (business owners/managers and subject matter experts); Case analyses; Group projects and individual work; Discussion and reflection opportunities; Digital resources and activities. In addition the module teaching team are accessible throughout the semester to address and clarify questions. Office hours will be provided. Feedback given will be oral and written on an individual basis and summative.

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list
Upon accessing the reading list, please search for the module using the module code: MAN2196

Other information

The module supports development of 5 pillars for learning as follows: Employability students develop key business skills which they can apply in a range of different business contexts. This is assessed in the individual assignment and group assignment. Global and Cultural Capabilities students will develop their ability to work in groups effectively with other students from diverse backgrounds to develop their cultural intelligence, broaden their world view, own perspectives and interpretations and reinterpret issues against a broader spectrum of ideas and representations. Resourcefulness and Resilience students work in groups on a project where they are expected to respond to challenges to find solutions which require creativity and an ability to adapt based on the business context; they are also expected to show initiative and creativity in the Business Modelling Report where they are expected to choose a company with a challenge or opportunity and evaluate different solutions. This is assessed in the individual and group assignment.

Programmes this module appears in

Programme Semester Classification Qualifying conditions
International Business Management (SII DUFE) BSc (Hons) 2 Compulsory A weighted aggregate mark of 40% is required to pass the module
Business Management BSc (Hons) 2 Compulsory A weighted aggregate mark of 40% is required to pass the module
International Business Management (Dual degree with SII-DUFE) BSc (Hons) 2 Compulsory A weighted aggregate mark of 40% is required to pass the module
Business Management with Entrepreneurship and Innovation BSc (Hons) 2 Compulsory A weighted aggregate mark of 40% is required to pass the module
Business Management with Human Resource Management BSc (Hons) 2 Compulsory A weighted aggregate mark of 40% is required to pass the module
Business Management with Marketing BSc (Hons) 2 Compulsory A weighted aggregate mark of 40% is required to pass the module
Business Management with Business Analytics BSc (Hons) 2 Compulsory A weighted aggregate mark of 40% is required to pass the module

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2024/5 academic year.