DIGITAL BUSINESS PROJECT - 2024/5

Module Overview

Most companies are affected by the Digital Economy. Some companies have virtual products or work remotely while others use websites for ecommerce or use social media for marketing. In this module, we will examine holistically how companies work in the Digital Economy and apply theory to the different parts of a business so that students can see how businesses work in practice.

The group project will examine a business case study where students apply theory critically to evaluate the different parts of a business in the Digital Economy. The individual assignment lets students focus on a particular area of a business where the student can evaluate how the Digital Economy can be applied to improve or build the business.

This experience will be particularly relevant for students who are looking at taking up the option for a Year-in-Industry Placement. More generally, it will help prepare students for their professional careers working in businesses in the Digital Economy.

Module provider

Surrey Business School

Module Leader

CHO Daniel (SBS)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 5

JACs code:

Module cap (Maximum number of students): N/A

Module Availability

Semester 2

Prerequisites / Co-requisites

N/A

Module content

The indicative content may include the following:

• Business Management


•  Digital Economy


• Market and Commercial Research


•  Digital tools and artefacts (e.g. website/apps creation, social media content generation)

Assessment pattern

Alternative Assessment

The group project will be prepared on an individual basis

Assessment Strategy

Assessment strategy 

Students will be challenged by two forms of summative assessment for this module:

• i) Group project: 50%. [ LO¿s 1, 2, 3, 4, & 5] ii)


• Individual essay: 50% [ LO¿s 1, 2, 3, & 4 ] The relative weightings allocated are proportionate to the workload expected for each assessment.

A variety of forms of peer and instructor led formative feedback will be given during and following class-based activities. Students will benefit from immediate oral feedback on an individual and group basis in workshops and supplementary feedback will be available on request outside of scheduled class timings.

Module aims

• Build an understanding by students about how the different parts of a business work in practice and, more specifically, about how businesses work in the Digital Economy.
• Develop expertise and skills by students to apply concepts, frameworks, tools, and techniques to a business case and interpret and critically evaluate evidence to make business-related decisions.
• Develop students¿ interpersonal and team interaction skills, including resilience and leadership, by managing competing priorities and a constant influx of information.

Learning outcomes

Methods of Teaching / Learning

The teaching methods will be designed to target both active and passive learners, by providing the material through the variety of forms, including written/recorded content, interactive tasks, group and individual activities, opportunities for feedback and reflection. The experiential learning is at the basis of this Module, where students, after obtaining the knowledge, are then encouraged to apply it to real life scenarios through critical discussions and analytics, and subsequently create an artefact of their own. The teaching and learning methods may include: Interactive lectures and seminars; Guest speakers (business owners/managers and subject matter experts); Case analyses;  Group projects and individual work; Discussion and reflection opportunities; Digital resources and activities; Simulations; Role plays; Prototype development.

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

https://readinglists.surrey.ac.uk
Upon accessing the reading list, please search for the module using the module code: MAN2199

Other information

The module supports development of 5 pillars for learning as follows: 1) Digital Capabilities- students develop understanding about how the Digital Economy affects the different parts of a business 2) Employability- critical thinking about a business context is a transferable skill which students develop 3) Resourcefulness and resilience- assessment including group work will help develop team-building skills to work with a diverse group of students to overcome challenges ot deliver a project outcome in a timely manner

Programmes this module appears in

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2024/5 academic year.