MANAGING DIGITAL INNOVATION - 2024/5
Module code: MAN3200
Innovation in the Digital Economy has disrupted how we do business. New technologies create opportunities for emerging companies to exploit but also threaten the business models and market leadership of established companies. This module will look at Innovation theory including definitions and how companies can foster innovation at the organisational level to support strategies of growth. Students will then review key digital technologies which influence how we do business today and evaluate how they can be applied further in the future as part of Digital Transformation. Key digital technologies may include topics such as artificial intelligence (AI), block chain, metaverse and Internet of Things (IoT).
Surrey Business School
SEARS Jim (SBS)
Number of Credits: 15
ECTS Credits: 7.5
Framework: FHEQ Level 6
Module cap (Maximum number of students): N/A
Overall student workload
Independent Learning Hours: 84
Lecture Hours: 22
Seminar Hours: 11
Guided Learning: 11
Captured Content: 22
Prerequisites / Co-requisites
Indicative Module content includes the following:
Innovation and Innovation Management
|Assessment type||Unit of assessment||Weighting|
|Oral exam or presentation||Group Project||50|
Alternative Assessment for ‘Group Project’ is an Individual project
The assessment strategy is designed to provide students with both formative and summative
assessment. A variety of forms of peer and instructor formative feedback will be given during and following class-based activities.
There are two categories of summative assessment:
Individual written coursework: 50%. [ LO’s 1, 2, & 4]
Group project: 50% [ LO’s 2, 3, 4, & 5]
Students will receive ongoing feedback and support throughout the module, including from the assessment of individual assignments during progression of the course, and from verbal feedback from the instructor and peers on inputs to class discussions and presentations.
The relative weightings allocated are proportionate to the workload expected for each assessment.
- Introduce the theory and key concepts for Innovation, Digital Innovation, and Innovation Management.
- Provide opportunities for the application of the knowledge to real-life cases, scenarios and situations to address real-world business challenges.
- Develop an understanding of how digital tools and technologies provide opportunities for business development, which challenges they impose, and how those can be managed.
|001||Understand key concepts for Innovation and Digital Innovation and how these affect business performance.||KC|
|002||Evaluate how Digital Innovation can be managed by businesses to support strategies of growth||CP|
|003||Demonstrate how Digital Innovation and technologies can be applied in a business context||CPT|
|004||Select and critically analyse relevant information relating to a business opportunity to inform decision-making;||CPT|
|005||Develop interpersonal and team interaction skills||PT|
C - Cognitive/analytical
K - Subject knowledge
T - Transferable skills
P - Professional/Practical skills
Methods of Teaching / Learning
The module combines lectures, group discussion and business case analyses of innovatory practices in the digital era across enterprises of different sizes (start-ups, SMEs, large firms) and in different sectors of the economy. In addition to literature and research studies, the module will emphasize case studies and examples of innovatory practices. Students will be given formative feedback on their individual assignment to support the application of key topics and to feed into the final group projects.
The learning and teaching methods may include:
Lectures, seminars, class discussions and debates
Cases and practical examples
Multimedia resources e.g., audio podcasts
Group discussions and debates
Developing prototypes and artefacts
Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.
Upon accessing the reading list, please search for the module using the module code: MAN3200
The module supports development of 5 pillars for learning as follows:
Digital Capabilities- students develop understanding about how digital technologies affect how we do business
Employability– students develop key business skills which they can apply in a range of different business contexts. This is assessed in the individual assignment and group assignment.
Resourcefulness and Resilience – students work on projects where they are expected to respond to challenges to find solutions which require creativity and an ability to adapt based on the business context. This is assessed in the individual and group assignment.
Programmes this module appears in
|Business Management with Entrepreneurship and Innovation BSc (Hons)||2||Compulsory||A weighted aggregate mark of 40% is required to pass the module|
Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2024/5 academic year.