Module code: MAN3216

Module Overview

Students may have the opportunity to meet organisations seeking advice on a real Business Analytics Challenge or a problem of personal interest. They will investigate possible solutions and submit solution plan (proposal) based on the problem in hand supported by theoretical research.

Module provider

Surrey Business School

Module Leader


Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 6

Module cap (Maximum number of students): N/A

Overall student workload

Workshop Hours: 22

Independent Learning Hours: 111

Lecture Hours: 8

Tutorial Hours: 4

Captured Content: 5

Module Availability

Semester 1

Prerequisites / Co-requisites


Module content


  • Introduction to the philosophy of empirical research.

  • Stakeholder management and communication skills.

  •  Literature search and literature review.

  •  An overview of Research Design (research approach and ethics; methodology & methods).

Assessment pattern

Assessment type Unit of assessment Weighting
Oral exam or presentation Business Challenge Presentation 20
Project (Group/Individual/Dissertation) Business Challenge Proposal 80

Alternative Assessment


Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate: their ability to identifying a suitable research topic, conduct independent academic literature review, conceptualise a solution framework, and write a research proposal.

Thus, the summative assessment for this module consists of: 

  • Proposal Presentation. Oral presentation of the proposal after the submission of the proposal. Addresses learning outcome

  • Research Proposal. Each student will have to submit an individual research proposal of their project, including literature review and conceptual framework of their proposed work. Addresses learning outcomes.

Formative assessment:

Supervision sessions will be used as formative assessment outlets where supervisors will assess progress and advice on how to improve the project.


A supervisor will be allocated to the group by the module coordinator.

Each student/group is required to have up to 4 meetings with the supervisor, who will monitor the project progress and provide formative feedback during these meetings.

Module aims

  • Explore methods for extracting problem definitions from external companies or internally proposed questions.
  • Introduce methods to critically evaluate business analytics methods for solving a specific business problem and develop a solution framework.
  • Explores ways to plan, organise, and implement a large piece of work over a sustained period of time.

Learning outcomes

Attributes Developed
001 To compare and evaluate selected topics within a business analytics context. CKPT
002 To systematically conduct in-depth review current academic debates in the literature. CKT
003 To compare and evaluate various research methods and select the most suitable research methods and consider potential ethical issues. CKPT
004 To design a conceptual framework as a means to developing and refining ideas which will feed into a more substantive research project. CPT
005 To apply academic skills in in order to plan a scheme of work from inception to completion. PT

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Methods of Teaching / Learning

The learning and teaching strategy is designed to:

Encourage critical understanding of the role played by analytics for business decision making.

Learning will be supported through a combination of lectures, workshops, and direct supervision plus online discussion groups, plus directed and self-directed study to define problems and propose solutions frameworks.

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list
Upon accessing the reading list, please search for the module using the module code: MAN3216

Other information

Employability This module will equip students with a number of professional skills, including communication, presentation, information and digital skills that are required to participate in today's working world.

Digital Capabilities This module encapsulates several digital skills embedded in many topics such as Excel and Spreadsheet Modelling, and Simulation packages such as Simul8 and Anylogic. Moreover, they can utilise other packages such as Tableau and SAS.

Sustainability. Through solving real business problems (operational and strategic), this module provides students with the opportunity to explore decision making in modern businesses to ensure their sustainability and profitability.

Resourcefulness and Resilience: In this module, students will be given the opportunity to effectively use information and resources when working on their coursework. Students success is developed through both formative and summative assessment, with feedback focused on development and improvement in problem solving and self-efficacy while also encouraging determination, flexibility, and adaptability in the face of change and disruption.

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2024/5 academic year.