AIR TRANSPORT MARKET ANALYSIS AND FORECASTING - 2024/5

Module Overview

This module provides students with knowledge and skills in conducting air transport market analysis and performing traffic forecasts.

Module provider

Hospitality & Tourism Management

Module Leader

ITANI Nadine (Hosp & Tour)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 7

Module cap (Maximum number of students): N/A

Module Availability

Semester 1

Prerequisites / Co-requisites

None.

Module content

Indicative content includes:

• Introduction to air traffic forecasting


• Air travel demand


• Trend analysis


• Time series analysis


• Forecasting new routes


• Market share forecasts


• Long term forecasts


• Econometric modelling


• Airline forecasting


• Airport forecasting workshop


• Evaluating forecasting results

Assessment pattern

Alternative Assessment

Not applicable

Assessment Strategy

The assessment strategy is aimed at giving students the opportunity to gradually build up their knowledge and understanding of air transport market analysis and forecasting and is designed to allow students to evidence their achievement of the learning outcomes. The assessment comprises an individual assignment.

Thus, the summative assessment for this module consists of:

In the first part of the individual assignment, students are examined based on critically reviewing the literature, theories and techniques related to air transport market analysis and forecasting.

In the second part of the individual assignment, students are assessed by their ability to apply the knowledge their learnt from this module to a real airline or airport case to perform the market analysis and forecasting

This report has a target word count limit of 4000 words.

Formative assessment and feedback

During the first seminar, the assignments and the feedback process is explained

Feedback is also provided during and after in-class discussions

As the seminars are built around topic-specific group exercises, students do not only benefit from lecture’s feedback but also receive peer evaluations

A pre-assignment feedback session is an integral part of this module. During this session, students work in groups on a task which reflects the report requirements and receive feedback on their work

Further, as part of the formative feedback, students are provided with good and bad practice examples and in group discussion will discuss the key components of good reports and less good reports

Once marking is completed, students are able to access a report online which contains detailed generic feedback as well as a breakdown of marks. This enables students to assess their own performance compared to their peer students

Summative feedback

Students receive written feedback together with their returned reports. Apart from comments on the assignment, a formal sheet outlines students’ strengths, areas for improvements and suggestions on how to improve students’ performance for other assignments.

A post-assignment feedback session is designed to help students to fully understand the feedback given. 

Module aims

• To provide students with knowledge and skills in conducting air transport market analysis.
• To equip students with both quantitative and qualitative techniques in performing traffic forecasts including forecasting new routes.

Learning outcomes

Methods of Teaching / Learning

The teaching and learning strategy is designed to provide a framework of contemporary knowledge and theories supported by examples from industry. The current issues and debates will be highlighted so that the students are able to apply critical thinking to the literature. The teaching and learning methods are based on a series of lectures and, where appropriate case studies and guest lectures.

The learning and teaching methods include:

• Lectures 


• Seminars and/or class discussion 

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

https://readinglists.surrey.ac.uk
Upon accessing the reading list, please search for the module using the module code: MANM331

Other information

This module adopts the university curriculum framework which aims to develop learners with strong capabilities in Employability, Digital Capabilities, Global and Cultural Capabilities, Sustainability and Resourcefulness and Resilience. This module contributes to the development of the following capabilities:   

Global and Cultural Capabilities: The module revolves around the development and management of air transport organisations (Airports/ Airlines) from a global perspective. Students develop an understanding of the influence of environment on the industry’s development, including international, national and cultural environments. Since students are from different countries with diverse cultural backgrounds, class discussions and seminar exercises will be used to reinforce students’ global and cultural capabilities. 

Digital Capabilities: Teaching and learning materials are provided in several formats, and students are encouraged to use discussion boards for communication. Students will be provided instruction on digital literature review searches that support their development of independent learning and successful assessment preparation. Students will use the Virtual Learning Environment (VLE), SurreyLearn, video conferencing platforms such as Zoom and Microsoft Teams, and data analytics software to facilitate learning. These include accessing teaching and learning materials and engaging with their instructors and peers. 

Employability: Guest lecturers will be present up-to-date insight from the air transport industry on relevant topics and provide an opportunity for students to directly learn from industry experts and stakeholders. Students will gain knowledge on current developments in air travel and be taught to critically evaluate these developments. They will also learn how to develop strategies to manage these developments. All these skills can be transferred to various situations at the workplace, including problem-solving tasks.  

Sustainability: This module motivates students to critically evaluate the impacts of air travel/ transport industry on society, environment and economy through a case study analysis and class discussion. Students will be guided in developing recommendations for minimizing negative impacts of air travel for the society, environment and/or economy based on their knowledge of sustainable air transport/ tourism management and sustainable development.   

Resourcefulness and Resilience: The assessment strategy which comprises two stages; formative assessment and summative assessment. Through this strategy, this module empowers students to build self-evaluation into assessment processes and create spaces for students to reflect on their own performance whilst reviewing feedback. The structured schedule of the two-stage assessment will also support students in developing time management skills. Also, students are motivated to make informed decisions from a range of options as to which aspect of their work they would like to request feedback. The critical nature of the in-class discussion will help foster openness by encouraging students to understand and discuss contrasting perspectives. 

Programmes this module appears in

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2024/5 academic year.