SUSTAINABILITY MARKETING - 2024/5

Module Overview

Sustainable marketing plays a vital role in promoting sustainability values within businesses which is of paramount importance in todays world such as environmental considerations, human welfare and responsible consumption. The module provides an understanding and critical assessment of the theoretical concepts of sustainable marketing and their application to real marketing cases to enable students to become informed marketing managers.

Module provider

Surrey Business School

Module Leader

GILLANI Alvina (SBS)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 7

Module cap (Maximum number of students): N/A

Module Availability

Semester 1

Prerequisites / Co-requisites

None

Module content

Introduction to sustainable marketing- A critical view

• Contextualising marketing and sustainability


• Understanding ethical consumption and sustainability


• Sustainable segmentation


• Behavioural change for sustainability


• Product design and sustainability


• Ethics and sustainability in supply chains


• Sustainable marketing communications


• Managing sustainable change


• Future of sustainable marketing

NB: this is indicative content only and is subject to revision

Assessment pattern

Alternative Assessment

Not applicable

Assessment Strategy

The assessment strategy of this module includes an individual project demonstrating their knowledge and understanding of the sustainable marketing concepts and in doing so, addresses all learning outcomes:

Thus, the summative assessment for this module consists of 

• Individual project 

Formative assessment

Students receive feedback throughout the delivery of the module which includes providing formative feedback during the seminars, dedicated formative feedback sessions and opportunities for individual feedback.

Students will also receive feedback on their summative assignment

Module aims

• Develop an in-depth understanding of sustainable marketing theory and practice
• Enable students to assess the complex and challenging environment of sustainable marketing strategies
• Provide students with the knowledge of consumption pertaining to sustainability practices

Learning outcomes

Methods of Teaching / Learning

The module's learning and teaching strategy includes a combination of lectures and seminars.

The lectures provide an understanding of the theoretical concepts, and the seminars give practical implications of the concepts including group discussions and independent study.

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

https://readinglists.surrey.ac.uk
Upon accessing the reading list, please search for the module using the module code: MANM544

Other information

Sustainability: It is of significant importance in today's world that one should be aware of the impact of business activities on the environment society and people. This module provides students with the knowledge and understand of the concepts of sustainability and their application to real marketing cases. In doing so, students will be able to understand and critically assess the role of marketing in sustainability and develop strategies accordingly.

Employability: In this module, through the learning and teaching and assessment strategy students will learn various practical and transferable skills such as; critical thinking, professional report writing, problem solving, which would help improve their employability potential.

Programmes this module appears in

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2024/5 academic year.