HOTEL ASSET MANAGEMENT - 2024/5

Module Overview

This module is designed to develop an understanding of how firms manage their property assets and align this with their overall strategy to improve value. In some industries, notably retail and hospitality, the process of the maintenance, improvement and management of property is an essential part of a firm's activity in the value adding process. The module provides an overview of the process, looking specifically at facilities that have a limited life-span, where physical aspects need to be regularly regenerated. The module will also provide an overall appreciation of the need for creating and sustaining value over time, focusing especially on the role of asset management. The concept of business continuity planning is also considered.

Module provider

Surrey Hospitality & Tourism Management

Module Leader

GANBERT Sylvia (Hosp & Tour)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 7

Module cap (Maximum number of students): N/A

Module Availability

Semester 2

Prerequisites / Co-requisites

n/a

Module content

Indicative content includes:

• Property Markets and the corporate requirement


• Property valuation


• Property investment


• Property Performance :Evaluation and projection


• Property User requirements


• Strategies for Property Management


• Maintenance and facilities management


• Renovation & expansion programmes


• Business continuity planning

Assessment pattern

Alternative Assessment

Individual Report 3000 words as an alternative assessment for the group presentation & Report

Assessment Strategy

The assessment of this module comprises an individual report and a group presentation. 

Thus, the summative assessment for this module consists of:

• group presentations and business report


• an individual report.

The assessment strategy is designed to apply principles and concepts in the specific industry context.

The assessment methods include two assessments. The first assessment is a group project based on property valuation and investment. The second assessment is an individual student project related to management of a property asset

Formative assessment and feedback

• Verbal and written feedback on group presentation


• Written feedback on group reports


• Scheduled group tutorials


• Peer assessment within and between groups. This is to ensure fairness within the group and help each student to understand their working practices and how it can impact team members in a positive or negative way


• Consistent Facilitation and feedback from the teaching team

Module aims

• The aim of the module is to introduce students to some of the key property related issues when managing existing operations. Critically the valuation and development of the asset to improve return. The module will be approached from the viewpoint of the manager or in some instances the asset manager, who needs to manage this complex activity with the aid of specialists both inside and outside his or her organisation.

Learning outcomes

Methods of Teaching / Learning

The learning and teaching strategy is designed to:

The teaching and learning methods include guest speakers and case studies would be used to demonstrate how the key principles apply in practice. Students will be encouraged to discuss how the concepts apply to property in their geographical location, in order to highlight differences in culture and perceptions. It aims to incorporate a variety of learning methodologies to enable participation from a range of individual learning styles.

SurreyLearn

SurreyLearn is used to support and facilitate the student experience and includes activities that allow students to test their knowledge and understanding of the theories and concepts applied in the financial management context.

Lectures/seminars

Lectures are used to introduce, compare, contrast and contextualise theories and concepts. Their primary aim is to improve student understanding and knowledge. Students acquire their professional and practical skills and intellectual and cognitive skills through a menu of delivery modes.

Seminars are used to apply theories and concepts to case studies and scenarios and students are encouraged to develop contextually relative thinking and a deeper appreciation of the subject matter. Students are actively encouraged to work in teams and to present their findings to other students at regular intervals.

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list

https://readinglists.surrey.ac.uk
Upon accessing the reading list, please search for the module using the module code: MANM556

Other information

Surrey's Curriculum Framework is committed to developing students with strengths in Employability, Digital Capabilities, Global and Cultural Capabilities, Sustainability and Resourcefulness and Resilience. This module is designed to allow students to develop knowledge, skills and capabilities in the following areas:

Digital Capabilities: Learning to navigate SurreyLearn, is an essential part of the module. Teaching and learning materials are provided in a number of formats (e.g. captured content, documents, case studies, Excel workbooks etc), and students are encouraged to use various methods for communication. Students also works with Excel spreadsheet for their weekly group tutorials and other exercise which helps them familiarizing themselves with functions and formats of the software.

Employability: This module provides students with a working knowledge of key conceptual foundations for critically analysing Hotel investment concepts, equipping students to use their knowledge of the topic to make strategic, technical and operational business decisions in the service industry with the aim to optimize investment decisions. This knowledge and decision-making skills will naturally be developed over time with more experience in their career This module continues to build on the ability to critically analyse macro data with the aim to develop strategic decision making skills.

Global and cultural understanding: In this module, students are informed of different revenue management practices that are impacted by various global consumer behavior and geopolitical factors. As such, students develop global and cultural understanding in terms of investment behaviour in cross boarded capital, from different countries outside the UK and how decision making needs to be evolved accordingly.

Resourcefulness and Resilience: This module equips students by using practical examples and exercises to critical analyse and interpret revenue management data that is key to understanding the financial performance and management of any service business and making strategic, technical and operational business decisions. This allows students to build resourcefulness and resilience in developing a problem-solving mindset through financial accounting problems and risks in the context of service businesses.

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2024/5 academic year.