Module code: DMA2012

Module Overview

Contemporary digital media offers an increasingly diverse array of forms, formats, production techniques and delivery channels in order to engage audiences, participants and players in a variety of creative and commercial contexts.

This module offers the opportunity to apply the technical skills and creative practices you have developed on your programme so far to develop and produce a more independently formulated piece of work in a format/medium of your choice. The brief for this project is flexible and relatively open, a selection of simple starting points to elicit a creative independent and personal response which is defined not only by its content but also by the media format and technology you will chose for its implementation and deployment. This combination of creative idea development plus informed choice of appropriate digital media format for its expression will form a solid basis for future artistic and professional practice.

This module is also offered as an option to Creative Media Technology students, enabling additional collaboration opportunties between moving image, interaction and digital media makers with their counterparts specialising in music and sound. The emphasis for Creative Music Technology students will be on learning more about audio for moving image media, including further aspects of recording, editing, synchronising, composing and sound designing for the screen introduced in earlier modules. Creative Music Technology students will then apply these creative and technical skills in relation to all aspects of sound to the projects developed with Digital Media Arts students. Likewise, Digital Media Arts students will be able to benefit from a significant of peer learning and skills exchange on both audio and visual aspects of their 'studio projects'.


Module provider

Music and Media

Module Leader

WEINBREN Jon (Music & Med)

Number of Credits: 15

ECTS Credits: 7.5

Framework: FHEQ Level 5

Module cap (Maximum number of students): 8

Overall student workload

Workshop Hours: 6

Independent Learning Hours: 117

Seminar Hours: 15

Tutorial Hours: 12

Module Availability

Semester 2

Prerequisites / Co-requisites


Module content

Indicative content:

  • Idea generation strategies

  • Narrative and thematic approaches

  • Media forms and formats

  • Observation, imagination and invention

  • Researching contexts, artistic inspiration and cultural reference points

  • Developing a project proposal

  • Production skills and techniques

  • PostProduction skills techniques

  • Script/Story/Design development (DMA)

  • Production Planning/Prototyping/Previsualising/Storyboarding (DMA)

  • Sound recording on set and in booth, including voice, SFX and Foley (CMT)

  • Composing music to picture/click track (CMT)

  • Sound Editing/Mixing to Picture (CMT)

  • Mood, tone and genre through Sound Design (CMT)

Assessment pattern

Assessment type Unit of assessment Weighting
Project (Group/Individual/Dissertation) CREATIVE PROJECT PORTFOLIO 100

Alternative Assessment


Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate their ability to (i) generate ideas, concepts and proposals in response to an open and flexible brief; (ii) to make judicious choice of appropriate media format and production strategy; (iii) to plan and execute successful realisation of the project output within the constraints of time and resource; and (iv) to provide thoughtful reflective commentary on their process.

Summative assessment for this module consists of:

  • Creative Project Portfolio - including project proposal, project output work and reflective commentary (100%)

Formative assessment and feedback

Formative assessment is given specifically on project proposals, as well as other works in progress through group critiques and individual tutorials. Feedback is provided on works-in-progress presented in class or on-line. 

  • Works-in-progress are presented and discussed in class giving students opportunities to provide feedback to peers as well as hearing the constructive criticism and feedback given to other students working on the same brief.

  • During reviews, students take notes on formative feedback and guidance provided and this is checked by tutors as part of formative submissions. 



Module aims

  • • Advance creative research efficacy and effective project proposal generation
  • • Develop the ability to produce practical audiovisual works in an interdisciplinary context
  • • Develop greater independence in ideas generation and realisation
  • • Develop reflective contextual and evaluative commentary writing
  • • Develop collaborative practice through the realisation of audiovisual works
  • • Develop and refine professional and technical skills related to audiovisual production

Learning outcomes

Attributes Developed
001 Generate ideas, concepts, proposals, solutions and outputs in response to the briefs C
002 Comprehend implications and potential for developments in current creative and commercial practice within digital media and audiovisual arts practice. K
003 Demonstrate ability to combine multiple techniques learned at level 4 in the creation of creative project outputs K
004 Realise negotiated practical outcomes taking into account creative, logistical, and budgetary requirements as relevant, through both collaborative and individual practices. C
005 Study independently, set goals, manage workloads and meet deadlines PT
006 Select, test and make appropriate use of software, processes and environments PT
007 Select and employ communication and information technologies. PT

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Methods of Teaching / Learning

The learning and teaching strategy is designed to develop:-

  • Skills and competences in independent formulation, development and production of self-initiated media artworks

  • Creative and research competences and their application to practical project outputs

  • Technical and production skills in the making of a finished portfolio piece

The learning and teaching methods include:

  • Lectures

  • Workshops

  • Seminars

  • Group critique & presentations

  • One-to-one tutorials

Indicated Lecture Hours (which may also include seminars, tutorials, workshops and other contact time) are approximate and may include in-class tests where one or more of these are an assessment on the module. In-class tests are scheduled/organised separately to taught content and will be published on to student personal timetables, where they apply to taken modules, as soon as they are finalised by central administration. This will usually be after the initial publication of the teaching timetable for the relevant semester.

Reading list
Upon accessing the reading list, please search for the module using the module code: DMA2012

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2025/6 academic year.